Songee (Sandra) Barker Email and Phone Number

• Developed comprehensive social strategy for Ensure using analytics to increase social ROI through optimal posting frequency, refined audience targeting, expanded content strategy, and platform presence, lead to launch of Ensure’s Instagram channel • Worked with cross-functional teams from brief writing, creative editing, medical, legal, and regulatory approval to create relevant, impactful creative content, increasing engagement and conversion• Built phased execution plan to capture full impact of social strategy in 2022 and laid foundation for future digital opportunities such as, expanding CRM program, creating new digital platforms, and leveraging advanced audience targeting tools

• Led new customer acquisition through Sweepstake program, working with internal and external groups to create sweepstakes, process new customer data, analyze and recommend the most effective channels for promotion.• Monthly reporting and analytics on email campaigns, segmentation, and engagement opportunities. • Continually analyzing database of 36 million households to detect and remove data anomalies and identify customer engagement opportunities.• Using weekly reports to track and provide insights and recommendations to reach forecasted ship room inventory.

• Provide reporting and analytical insights focusing on learn-do loop to help created relevant, targeted strategies for retention and acquisition (e.g. Theatrical Partner program, Gift with Purchase impulse buyer analysis, Welcome Email Series A/B Testing Analysis). • Create dashboards and executive ready presentations, visualizing data and results in a clear concise way. • Responsible for weekly dashboard distributed to SVPs, tracking progress and creating insights on strategic Theatrical Partnerships using SQL Server and Excel. • Distribute and manage weekly email campaign and data request calendar which tracks campaigns and data requests from pre-campaign planning through deployment and analysis/presentation. • Maintain strong collaborative relationships with vendors and internal clients (such as Theatrical Partnership Team, CRM marketing team, Title Marketing Team, Management Science and Integration, External Email Service Provider, and External Database teams).

- Assisted in email marketing campaigns end-to-end, including planning, targeting, set-up, testing, QA, execution, reporting, and optimization. - Tracked and reported on deliver-ability of email campaigns. Worked with IBM deliver-ability partner to ensure outstanding inbox deliver-ability. Identifying trends and issues in email campaigns that effect deliver-ability researching, analyzing, and promptly resolving deliver-ability issues with partner. - Managed pop-up acquisition project; working with creative team, technical team, and ESP to ensure a seamless user experience and effective measurable acquisition program.- Managed SMS marketing campaigns end-to-end and worked with 3rd party provider along with ESP to set up testing, execution, and reporting- Built dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements.- Managed the day-to-day relationship with the ESP to ensure flawless execution of campaigns.- Maintained a strong collaborative relationships with vendors and internal clients. - Advanced Microsoft Office Suite knowledge. Created executive ready PowerPoint decks with key findings and recommendations using raw data extracted from database and analyzed with advanced excel. - Helped support data analytics of digital marketing team, including campaign analysis through break-even analysis, developing predictive models, determining effectiveness of pilots and promotions and, developing dashboards for executive management. - Collected data from the company's core business intelligence database (MicroStrategy) using SQL to perform analysis to provide insights into effectiveness of campaigns and make recommendations for improvement of future campaigns. - Used basic HTML to assist when needed in minor email HTML updates.

Since 2001, Advocate – an IT Consulting and Managed Services firm – has helped global enterprises transform and optimize their cloud and connectivity infrastructure. This means driving IT performance, scalability and pricing to best-in-class. In order to accurately assess their infrastructure, identify what’s currently best-in-class, and figure out how to get there faster, companies need an insider’s perspective. That's exactly what Advocate brings to the table. As Cloud & Connectivity Insiders, we have more data to work with – which is why we deliver, on average, 25 percent savings and a 10 to 1 Return on Investment. Our insider approach is the reason over 550 companies have chosen to work with us. Find out more about The Cloud & Connectivity Insiders at www.advocateinsiders.com

- Client Relationship Management(CRM) database rebuild from concept to implementation, increasing client opportunities and data management- CRM account management- Using Hootsuite to manage social media accounts, creating content, scheduling updates, and interacting with a wide audience

- Search Engine Optimization working with Wordpress, Spyfu, and SemRush- Editing and creating content for viral websites such as SoGoodBlog and Secret Menus, using Wordpress- Promoting websites and posts to create schema scores- Working with internet tools such as SemRush and Spyfu to mine data in order to generate competitive content- Server management through cPanel; email, sub-domain and sub-domain redirection management for client accounts