Developed strategic road maps, on business transformation, consulting, contracting, marketing, and partnering solutions, tailored to meet the organisations specific requirements of varying sizes, domains, and specialisation. Successfully delivered Digital Marketing Strategy for Cera Sanitaryware’s Brand across marketplaces, company websites and its e-commerce components, mobile application, and Cera Style Studio of Wheels.Spearheading the brand management and customers’ value-perception from Brand Name, Retail Estate, Designing Solutions, developing layouts and strategic zoning across categories, building, and operationalising across all business unitsLeveraged TV commercials on digital platforms, gained quick elevation for all newly opened Cera Stores.Reinforced a greater audience and a higher brand connect and visibility by capitalising on celebrity endorsement.Designing innovative campaigns, with clear evaluation of performance, tweaking with reviews and timely interventions.Reduced digital spend by 18%-20% while maintaining the social traffic and digital impressionsDoubled online sales revenue by revamping the Company website and setting up a centralised distribution channel, complemented by a strong Customer Service Management processInstrumental in introducing a highly competitive premium segment product to uplift the brand’s imageLeveraged negotiation skills in aligning the brand with MoneyControl, 99 Acres, Hotstar, Zee Cinema Awards, and Dance +2.Collaborated with relevant Bloggers to promote the brand/product portfolio at relevant platforms.Increased brand awareness and strengthened the communication by introducing Plumbers, the influencing factors, as Brand Ambassadors and developing an Internal gaming platform for internal employees to promote the products.

Devised strategy for capturing offline and online market share from the Garment industry, segmented for Infant to Teenage.Designing innovative campaigns, with a clear evaluation of performance, tweaking with reviews and timely interventions.Reinforced a greater audience and a higher brand connection and visibility by capitalising on celebrity endorsement.Leveraged TV commercials on digital platforms, gained quick elevation for all newly opened Cera Stores.Built Digital strategy leveraging SAP (Sales & Distribution), Google & Data analytical tools and intelligence.Collaborated with relevant Bloggers to promote the brand/product portfolio at relevant platforms.Leveraged negotiation skills in aligning the brand with MoneyControl, 99 Acres, Hotstar, Zee Cinema Awards, and Dance +2.Introduced digital online sales channel for the store; implemented marketing tools like leaflets, email campaigns and contests.