Sonia Babu is a Head of Partnerships at IDM Campus, UAE. Colleagues describe her as "I had the pleasure of working with Sonia at ESOFT, the largest, private sector, higher education network in Sri Lanka. Sonia played a key role in marketing and positioning of the brand. Her strategic approach and diligence helped the brand to be recognized as a top institute in the country with in the first few months. Sonia was part of the team who led the sales and marketing strategy for the company. She initiated many processes and systems defining the service standards which led… Show more" and "Sonia was a fantastic person to work with, and is not only a multi-skilled and insightful colleague, but also an inspiring strategist. Very good person. Great employee with a very strong problem solving skills. Sonia is an asset to any company."