Sonia Barrera

Sonia Barrera Email and Phone Number

Go-to-market (GTM) Strategy, Content and Communications Consultant @ Leto
Bogotá, Bogota, CO
Sonia Barrera's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Sonia Barrera

For almost a decade, I have explored the power of content and communication at the service of strategy in digital and user experience scenarios.Although my specialty is content strategy, I have an advanced project management skillset, which has allowed me to execute and carry out projects of medium and high complexity in terms of UX.Most recently, I have been working on digital transformation projects, when it comes to processesand technological optimization under a service and product design approach.My way of working is characterized by being recursive, creative, and enhanced in research and journalistic techniques.

Sonia Barrera's Current Company Details
Leto

Leto

View
Go-to-market (GTM) Strategy, Content and Communications Consultant
Bogotá, Bogota, CO
Website:
letoapp.com
Employees:
11
Sonia Barrera Work Experience Details
  • Leto
    Go-To-Market (Gtm) Strategy, Content And Communications Consultant
    Leto
    Bogotá, Bogota, Co
    View
  • Ab Inbev
    Ux Service Design, Research & Product Specialist
    Ab Inbev Jan 2024 - Present
    Bogotá, Distrito Capital, Colombia
    View
  • Ab Inbev
    Ux Specialist - Content, Management & Strategy
    Ab Inbev May 2022 - Present
    Colombia
    >Creation of content strategies for digital products leveraged on a User Experience (UX) perspective for South and Central American products;>UX Strategy applies to the Trade Marketing area;>Management of the corporate websites of the breweries in the zone from a User Experience perspective;>Management of vendors, budgets, and quotes;>Creation and execution of workshops that enable a better understanding of digital products and their approaches;>Creator and leader of the Behavioral Design Squad
    View
  • Publicis Groupe
    Editorial Content Leader P&G Latam Beauty Digital House
    Publicis Groupe Sep 2020 - May 2022
    Colombia
    >Responsible for supervising the editorial team in order to obtain a greater shared vision and correct execution of the different projects;>Definition of content and PR communications for different initiatives, campaigns, and product launches;>Creation, writing, editing, and SEO optimization of articles hosted on the websites of the P&G Beauty line (Head & Shoulders, Pantene, and Herbal Essences)
    View
  • Rolling Stone Colombia
    Journalist And Social Media Manager
    Rolling Stone Colombia Jan 2019 - May 2020
    Bogotá, Distrito Capital, Colombia
    >Management of digital assets of ROLLING STONE magazine.>Creation of digital and communication strategies and support for commercial strategies;>Writing articles and interviews in printed and digital formats (Author of the cover story for issue #57 of Rolling Stone Colombia magazine);>Social Listening and reporting of valuable insights for the magazine.>Facebook and Instagram ads implementation;>Event coverage of the events for both magazines and effective interaction with guests
    View
  • Banco De Occidente
    Digital Media And Crisis Management Analyst
    Banco De Occidente Jul 2017 - Jan 2019
    Bogotá, Distrito Capital, Colombia
    >Reputational crisis management and reporting;>Management of Banco de Occidente digital assets;>Creation of digital strategies;>Follow-up and creative work with the advertising and media agencies;>Part of the team that implemented the chatbot for Facebook;>Research and writing of specialized journalistic content hosted on the website
    View
  • Mccann Worldgroup
    Content, Strategist And Community Manager
    Mccann Worldgroup Feb 2016 - Jun 2017
    Colombia
    Responsible for the generation of digital content for Halls Colombia, Fundación Terpel, and Banco de Occidente.>Creation of digital strategies;>Creation of Benchmarks and digital strategies;
    View

Sonia Barrera Skills

Publicidad Publicidad En Las Redes Sociales

Sonia Barrera Education Details

Frequently Asked Questions about Sonia Barrera

What company does Sonia Barrera work for?

Sonia Barrera works for Leto

What is Sonia Barrera's role at the current company?

Sonia Barrera's current role is Go-to-market (GTM) Strategy, Content and Communications Consultant.

What schools did Sonia Barrera attend?

Sonia Barrera attended Universidad Del Rosario, Ila, Montpellier, Francia.

What skills is Sonia Barrera known for?

Sonia Barrera has skills like Publicidad, Publicidad En Las Redes Sociales.

Not the Sonia Barrera you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.