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Sonia Barrera Email & Phone Number
Go-to-market (GTM) Strategy, Content and Communications Consultant
at
Leto
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Current company
Role
Go-to-market (GTM) Strategy, Content and Communications Consultant
Location
Bogota, D.c., Colombia
Company size
Who is Sonia Barrera? Overview
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Quick answer
Sonia Barrera is listed as Go-to-market (GTM) Strategy, Content and Communications Consultant at Leto, a with 11 employees, based in Bogota, D.c., Colombia. AeroLeads shows a matched LinkedIn profile for Sonia Barrera.
Sonia Barrera previously worked as UX Service Design, Research & Product Specialist at Ab Inbev and UX Specialist - Content, Management & Strategy at Ab Inbev. Sonia Barrera holds Magíster, Periodismo from Universidad Del Rosario.
Company email context
Email format at Leto
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Leto
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Profile bio
About Sonia Barrera
For almost a decade, I have explored the power of content and communication at the service of strategy in digital and user experience scenarios.Although my specialty is content strategy, I have an advanced project management skillset, which has allowed me to execute and carry out projects of medium and high complexity in terms of UX.Most recently, I have been working on digital transformation projects, when it comes to processesand technological optimization under a service and product design approach.My way of working is characterized by being recursive, creative, and enhanced in research and journalistic techniques.
Listed skills include Publicidad and Publicidad En Las Redes Sociales.
Current workplace
Sonia Barrera's current company
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Leto
7 roles
Sonia Barrera work experience
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Ux Service Design, Research & Product Specialist
Current
Jan 2024 - Present
Ux Specialist - Content, Management & Strategy
Current>Creation of content strategies for digital products leveraged on a User Experience (UX) perspective for South and Central American products;>UX Strategy applies to the Trade Marketing area;>Management of the corporate websites of the breweries in the zone from a User Experience perspective;>Management of vendors, budgets, and quotes;>Creation and execution of workshops that enable a better understanding of digital products and their approaches;>Creator and leader of the Behavioral Design Squad
May 2022 - Present
Editorial Content Leader P&G Latam Beauty Digital House
>Responsible for supervising the editorial team in order to obtain a greater shared vision and correct execution of the different projects;>Definition of content and PR communications for different initiatives, campaigns, and product launches;>Creation, writing, editing, and SEO optimization of articles hosted on the websites of the P&G Beauty line (Head & Shoulders, Pantene, and Herbal Essences)
Sep 2020 - May 2022
Journalist And Social Media Manager
>Management of digital assets of ROLLING STONE magazine.>Creation of digital and communication strategies and support for commercial strategies;>Writing articles and interviews in printed and digital formats (Author of the cover story for issue #57 of Rolling Stone Colombia magazine);>Social Listening and reporting of valuable insights for the magazine.>Facebook and Instagram ads implementation;>Event coverage of the events for both magazines and effective interaction with guests
Jan 2019 - May 2020
Digital Media And Crisis Management Analyst
>Reputational crisis management and reporting;>Management of Banco de Occidente digital assets;>Creation of digital strategies;>Follow-up and creative work with the advertising and media agencies;>Part of the team that implemented the chatbot for Facebook;>Research and writing of specialized journalistic content hosted on the website
Jul 2017 - Jan 2019
Content, Strategist And Community Manager
Responsible for the generation of digital content for Halls Colombia, Fundación Terpel, and Banco de Occidente.>Creation of digital strategies;>Creation of Benchmarks and digital strategies;
Feb 2016 - Jun 2017
2 education records
Sonia Barrera education
Magíster, Periodismo
Francés C.1, Estudios Avanzados En Lengua Y Civilización Francesa
Ila, Montpellier, Francia
FAQ
Frequently asked questions about Sonia Barrera
Quick answers generated from the profile data available on this page.
What company does Sonia Barrera work for?
Sonia Barrera works for Leto.
What is Sonia Barrera's role at Leto?
Sonia Barrera is listed as Go-to-market (GTM) Strategy, Content and Communications Consultant at Leto.
Where is Sonia Barrera based?
Sonia Barrera is based in Bogota, D.c., Colombia while working with Leto.
What companies has Sonia Barrera worked for?
Sonia Barrera has worked for Leto, Ab Inbev, Publicis Groupe, Rolling Stone Colombia, and Banco De Occidente.
How can I contact Sonia Barrera?
You can use AeroLeads to view verified contact signals for Sonia Barrera at Leto, including work email, phone, and LinkedIn data when available.
What schools did Sonia Barrera attend?
Sonia Barrera holds Magíster, Periodismo from Universidad Del Rosario.
What skills is Sonia Barrera known for?
Sonia Barrera is listed with skills including Publicidad and Publicidad En Las Redes Sociales.
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