Perform market research on non-kosher and kosher wines, ultimately writing a full market analysis highlighting demographics and statistics Work with Head of Design to create brand logo, brand deck, and company guideResearch and outline future brand strategies, such as consumer charity implementation and event coordination Participate in wine tastings as a self-taught wine specialist, assisting in the final decision on choice of wineryWrote copy for the company's About Us page, Demographic, Origins, etc.

Work with marketing director to design branding approach and company website Create and manage all social media accounts, including graphic designCreate and implement customer outreach/wholesaler outreach, ultimately retailing in five gym locationsLaunch and organize bookkeeping system for wholesaler contacts and sales

Manage social media presence on Instagram, Facebook, and LinkedInUtilized brand research tools regarding licenses and brand partnerships, including following news outlets such as WWD, The Business of Fashion, California Apparel News, and FortuneLaunch new record-keeping database to facilitate company outreach using SalesforceManage the company launch of new client bookkeeping, including business card information Document and participate in client meetings, eventually summarizing and distributing all meeting information to both company and clients

Design social media posts and email layout and editorial content for email blasts and website Perform strategic marketing and competitive analysis for upcoming and current trendsAssist with company partnerships and consumer outreach for new business clientsWork with marketing director to oversee the launch of new blog initiative

Responsible for thorough contact research and establishing external connections

Managed the creation of special events and promotion of Israel education in schools in NY & NJParticipate in sessions relating to Israel education