As a creative brand consultant, I help clients craft compelling stories that resonate with their audiences and drive business growth. With over twenty five years of experience as a creative director and a senior vice president at leading advertising agencies, I have led and delivered award-winning campaigns for brands across various sectors, specializing in those where women are central and lead communication.In 2023, I embarked on a new challenge and identity as a published fiction author by Harper Collins India. My debut novel, 'In Your Blood I Run', is a gripping thriller that explores the themes of identity, belonging, and freedom. I also write scripts and columns on topics I'm passionate about, such as writing, storytelling, advertising, brands, women in advertising, and women writers. I believe in the power of ideas and words to change the world, and I'm always looking for new ways to express myself and connect with others.