Sonia Hamlin Email & Phone Number

Baltimore, Md, Us

Glen Burnie, Maryland, Us

~ Led communications team of eleven while overseeing consumer and physician marketing, media relations, internal communications (3,200 employees), crisis communications, and community outreach functions.~ 15% increase in new patient volume.~ Preferred hospital for spine/back surgery in the UMMS footprint (NRC Health).

Baltimore, Md, Us

~ Traditional and digital diabetes campaign - 33% increase in new patients, 50K video views, and more than 800 social impressions. ~ Developed the first TV-focused brand awareness campaign since 2012 corporate name change.~ Strategically paired external campaign with internal messaging to $1,300 employees.~ Managed $500,000 budget.

Baltimore, Md, Us

~ Revamped corporate brand and developed visual identity guidelines for enterprise-wide use, including the University of Maryland Medical Center and eleven affiliates~ Launched the first consumer magazine. The annual reader survey showed increased brand awareness, revenue generation (via appointments, referrals and donations) and preference.~ Implemented a new program development and marketing strategy (UM Heart and Vascular Center), resulting in a more efficient marketing budget, increased market share for cardiac surgery (#1 in the market in 2015), and increased awareness for cardiovascular services among physicians.~ Launched SEM campaign (Inflammatory Bowel Disease Program), resulting in a 200% increase in unique visitors and raised average search position to 2.5. ~ Planned and executed quarterly IBD consumer health seminars in Central Maryland, averaging 5-10 new patient appointments after each seminar.

Harrisburg, Pa, Us

~ Promoted to supervisory role after three years.~ Supervised account team of four.~ Managed multiple relationships for clients such as Excel Homes, MI Windows & Doors, and Mount Nittany Medical Center.~ Negotiated contract renewals as needed to drive revenue goals and strengthen the agency’s long-term capacity.

Chicago, Il, Us

~ Developed marketing strategies to identify, attract, retain, and foster profitable relationships with mid-sized companies.~ Marketing department lead for Baltimore and Washington, D.C. offices, helping to coordinate and manage workloads.

Boston, Ma, Us

~ Developed creative briefs outlining a strategic direction advertising campaigns for brands such as Amtrak, BlueCross/BlueShield, White House Historical Association, and Stihl Power Tools.~ Conducted full-scale research initiatives, including: secondary research reviews, cultural context reviews, in-home ethnographies, focus groups, and quantitative surveys.~ Developed focus group screeners, respondent specifications, and moderator guides for research projects.

~ Wrote youth-focused trend reports for Sprite and other clientele.~ Developed focus group debriefs (ONDCP and Fanta/Sprite).~ Assisted with development of competitive analysis (Sprite). ~ Conducted quantitative analysis on the beverage industry.

Chicago, Il, Us

~ Developed marketing collateral, including brochures, advertisements, press releases, and web content.~ Identified and analyzed target audiences for the appropriate tax consulting products.~ Managed relationships with printing, graphic design, and other creative service providers.

Master Of Science, Mass Communications

Bachelor Of Science, Marketing