Sonia Hamlin

Sonia Hamlin Email and Phone Number

Results-Driven MarCom Expert @ University of Maryland Medical System
Sonia Hamlin's Location
Baltimore, Maryland, United States, United States
Sonia Hamlin's Contact Details

Sonia Hamlin personal email

n/a
About Sonia Hamlin

I've been growing corporate brands for 20 years. Digital and traditional advertising, collateral development, CRM management, and community and employee engagement, - these are just a few tools and strategies I've used to increase visibility, connect with audiences, and drive revenue.Driven, curious, open, direct, analytical, and authentic are just a few words colleagues, team members, clients, and leadership would use to describe me.Successes include:~ Increased community partnerships and wellness programs~ Enhanced public reputation~ Significant increase in media impressions~ Increased engagement from employees~ Revamped and streamlined visual identity; and~ Consecutive double digit revenue increasesTo discuss opportunities, please send a direct message.

Sonia Hamlin's Current Company Details
University of Maryland Medical System

University Of Maryland Medical System

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Results-Driven MarCom Expert
Sonia Hamlin Work Experience Details
  • University Of Maryland Medical System
    Senior Director Of System Strategic Marketing
    University Of Maryland Medical System Feb 2022 - Present
    Baltimore, Md, Us
  • University Of Maryland Baltimore Washington Medical Center
    Director Of Marketing, Communications & Community Health
    University Of Maryland Baltimore Washington Medical Center Oct 2017 - Jun 2022
    Glen Burnie, Maryland, Us
    ~ Led communications team of eleven while overseeing consumer and physician marketing, media relations, internal communications (3,200 employees), crisis communications, and community outreach functions.~ 15% increase in new patient volume.~ Preferred hospital for spine/back surgery in the UMMS footprint (NRC Health).
  • University Of Maryland Medical Center Midtown Campus
    Director Of Marketing And Communications
    University Of Maryland Medical Center Midtown Campus Feb 2016 - Oct 2017
    Baltimore, Md, Us
    ~ Traditional and digital diabetes campaign - 33% increase in new patients, 50K video views, and more than 800 social impressions. ~ Developed the first TV-focused brand awareness campaign since 2012 corporate name change.~ Strategically paired external campaign with internal messaging to $1,300 employees.~ Managed $500,000 budget.
  • University Of Maryland Medical Center
    Strategic Marketing Manager
    University Of Maryland Medical Center Jan 2009 - Feb 2016
    Baltimore, Md, Us
    ~ Revamped corporate brand and developed visual identity guidelines for enterprise-wide use, including the University of Maryland Medical Center and eleven affiliates~ Launched the first consumer magazine. The annual reader survey showed increased brand awareness, revenue generation (via appointments, referrals and donations) and preference.~ Implemented a new program development and marketing strategy (UM Heart and Vascular Center), resulting in a more efficient marketing budget, increased market share for cardiac surgery (#1 in the market in 2015), and increased awareness for cardiovascular services among physicians.~ Launched SEM campaign (Inflammatory Bowel Disease Program), resulting in a 200% increase in unique visitors and raised average search position to 2.5. ~ Planned and executed quarterly IBD consumer health seminars in Central Maryland, averaging 5-10 new patient appointments after each seminar.
  • Pavone
    Account Supervisor
    Pavone Jul 2007 - Jan 2009
    Harrisburg, Pa, Us
    ~ Promoted to supervisory role after three years.~ Supervised account team of four.~ Managed multiple relationships for clients such as Excel Homes, MI Windows & Doors, and Mount Nittany Medical Center.~ Negotiated contract renewals as needed to drive revenue goals and strengthen the agency’s long-term capacity.
  • Grant Thornton Llp
    Senior Marketing Associate
    Grant Thornton Llp Nov 2005 - Jun 2007
    Chicago, Il, Us
    ~ Developed marketing strategies to identify, attract, retain, and foster profitable relationships with mid-sized companies.~ Marketing department lead for Baltimore and Washington, D.C. offices, helping to coordinate and manage workloads.
  • Arnold Worldwide
    Assistant Brand Planner
    Arnold Worldwide Nov 2004 - Nov 2005
    Boston, Ma, Us
    ~ Developed creative briefs outlining a strategic direction advertising campaigns for brands such as Amtrak, BlueCross/BlueShield, White House Historical Association, and Stihl Power Tools.~ Conducted full-scale research initiatives, including: secondary research reviews, cultural context reviews, in-home ethnographies, focus groups, and quantitative surveys.~ Developed focus group screeners, respondent specifications, and moderator guides for research projects.
  • Ogilvy & Mather Advertising Agency
    Strategic Planning Graduate Intern
    Ogilvy & Mather Advertising Agency 2003 - 2003
    ~ Wrote youth-focused trend reports for Sprite and other clientele.~ Developed focus group debriefs (ONDCP and Fanta/Sprite).~ Assisted with development of competitive analysis (Sprite). ~ Conducted quantitative analysis on the beverage industry.
  • Grant Thornton Llp
    Marketing Associate
    Grant Thornton Llp Jun 2000 - Aug 2002
    Chicago, Il, Us
    ~ Developed marketing collateral, including brochures, advertisements, press releases, and web content.~ Identified and analyzed target audiences for the appropriate tax consulting products.~ Managed relationships with printing, graphic design, and other creative service providers.

Sonia Hamlin Skills

Advertising Brand Development Creative Strategy Digital Marketing Digital Strategy Print Advertising Online Advertising Social Media Advertising Mobile Advertising Digital Communication Strategy Search Engine Optimization Seo Sem Search Engine Marketing Media Relations Managing Media Relations Internal Communications Internal And External Communications Qualitative Research Qualitative And Quantitative Research Methodologies Qualitative Data Quantitative Research Quantitative Data Consumer Marketing Strategic Creative Development Project Management Community Outreach Community Engagement Community Building Budget Management Budget Monitoring Budget Forecasts Marketing Budget Management Marketing Budget Brand Awareness Brand Awareness Programs Reputation Management Online Reputation Management Reputation Marketing Email Marketing Mass Email Marketing Intranet Strategy Intranet Digital Printing Print Collateral Print Collateral Design Advertising Collateral Content Management Content Strategy Content Marketing

Sonia Hamlin Education Details

  • Virginia Commonwealth University
    Virginia Commonwealth University
    Mass Communications
  • Morgan State University
    Morgan State University
    Marketing

Frequently Asked Questions about Sonia Hamlin

What company does Sonia Hamlin work for?

Sonia Hamlin works for University Of Maryland Medical System

What is Sonia Hamlin's role at the current company?

Sonia Hamlin's current role is Results-Driven MarCom Expert.

What is Sonia Hamlin's email address?

Sonia Hamlin's email address is sh****@****wmc.org

What schools did Sonia Hamlin attend?

Sonia Hamlin attended Virginia Commonwealth University, Morgan State University.

What are some of Sonia Hamlin's interests?

Sonia Hamlin has interest in Cleveland Browns, Company, Jeff Galloway, Website, Sanya Richards, Label Ritu Kumar, Athlete, Stadium, Arena And Sports Venue, The Apollo Box.

What skills is Sonia Hamlin known for?

Sonia Hamlin has skills like Advertising, Brand Development, Creative Strategy, Digital Marketing, Digital Strategy, Print Advertising, Online Advertising, Social Media Advertising, Mobile Advertising, Digital Communication Strategy, Search Engine Optimization, Seo.

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