I am a results-driven professional with a PhD in Biotechnology and extensive experience in sales, marketing, and product management across diverse industries. Skilled in negotiation, communication, and relationship building, I have consistently exceeded sales targets and developed strong client relationships.In my role as a Senior Scientific Account Manager at Random42, I specialized in transforming complex medical concepts into clear, engaging content for a range of therapeutic areas, including oncology, immunology, neuroscience, and cardiology. I have a proven track record of developing innovative materials such as animations, virtual reality experiences, and interactive microsites for healthcare professionals, patients, and key opinion leaders.Previously, as a Hospital Account Manager and Product Manager at Fresenius Kabi, I successfully negotiated and delivered contracts, consistently exceeding sales targets. At the RAFT Institute, I executed a major event within two months of starting and improved social media content. I also contributed to research projects and co-authored a review paper.My roles at VWR International and Ranbaxy Pharmaceuticals involved building strong customer relationships, facilitating collaborations between research groups, and coordinating laboratory demonstrations. I thrive in challenging, dynamic environments and am known for my ability to learn quickly and adapt to new situations.Key Specialties: Medical and science communication, wound healing, mammalian cell culture, biomaterials, sales and account management, event planning, social media strategy, relationship building, and content development.
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Medical WriterWard7Randwick, Nsw, Au -
Senior Scientific Account ExecutiveRandom42 Scientific Communication May 2023 - PresentLondon, England, United KingdomMedical Content Development: Skilled in creating engaging and accurate medical content for animations, virtual reality, interactive microsites, mobile applications, infographics, and slide decks tailored for MSLs, conference education, patients, healthcare professionals, and other stakeholders.Line Management: Proven experience in managing teams, overseeing project timelines, and ensuring high-quality deliverables.Client Communications: Proficient in engaging with clients, understanding their needs, and translating complex briefs into clear and impactful key messages.Collaboration & Networking: Maintain strong professional relationships with key opinion leaders (KOLs), medical and industrial collaborators, ensuring seamless communication and project execution.Industry Awareness: Experience working with leading pharmaceutical companies such as Johnson & Johnson, Pfizer, AstraZeneca, GSK, as well as small and medium-sized biotech firms, staying informed about industry trends and innovations.Commercial & Budget Management: Competent in handling commercial aspects of projects, including budget management, ensuring efficient and cost-effective project delivery. -
Account ManagerFresenius Kabi Uk Jun 2020 - Apr 2023East Of England• Set up, negotiated and delivered contracts, and worked in the tender space• Exceeded 100% on sales targets evey year• Ran trainings and study days on Parental Nutrition • Product and supply chain management ensuring consistent and reliable supply to customers -
Marketing And Communications ManagerThe Raft Institute Aug 2017 - Apr 2019London, United Kingdom• Designed and developed creative communication and marketing products. • Planned and implemented direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation.• Developed a digital strategy in conjunction with head of fundraising.• Developed a web strategy covering RAFT’s website and tendered for a new website development and develop processes to keep RAFT’s websites up to date. • Developed and oversaw a strategic programme of activities and events for RAFT’s 30th anniversary. • Contributed to and strengthened fundraising proposals and funder reports to ensure robust and creative marketing and communication considerations were adopted. -
Research AssociateThe Raft Institute Mar 2017 - Jul 2017London, United Kingdom• Conducted individual and collaborative research projects.• Wrote up results of research and contributed to publishing of results in peer-reviewed academic literature.• Participated regularly in group meetings and prepare and delivered presentations to project team.• Continually updated knowledge and understanding in field to inform research activity.• Developed research objectives and proposals for own research. -
Account ManagerVwr Aug 2015 - Feb 2017Sydney, Australia• Developed and executed account plans that provided customers with a fully integrated set of product, process, service, and technical solutions to meet specific business needs• Maintained frequent contact with the customer and suppliers to identify, build and strengthen the relationship.• Stayed informed of customer requirements and key buying factors, and uses this knowledge to pursue profitable selling opportunities for current or next generation products and to modify account plans, as needed.• Collaborated with pricing, Product Line Management, and other functions to negotiate favourable agreements with customers.• Utilised company CRM to communicate with internal stakeholders and other functions for the management, planning (for the short, medium and long term) and success of the sales territory• Collected market, customer, and competitor intelligence and insights and shares this knowledge with others, as appropriate, to inform sales, marketing, and technical strategies as well as the demand forecast and sales planning processes.• Customized presentation / marketing collateral to fit the customer’s technical needs.• Assessed the overall cost of sales to ensure that resources are optimally allocated to align with the opportunities that are available -
Territory Account ManagerRanbaxy Mar 2014 - Jul 2015Sydney, Australia• Assessed, planned, and manage a designated geographical territory to increase revenue and achieve sales goals. • Called customers and company sites to conduct business. • Resolved customer complaints through customer engagement, investigation, and development of solutions.• Ranked first in team for percentage growth (23%) in territory.• Forged lasting business relationship resulting in significant repeat business -
Postgraduate Research ScholarUniversity Of New South Wales Feb 2010 - Dec 2013Project:Topical Botanical Extract Dermaceutical for the Promotion of Scarless Wound Healing in Mammalian AdultsAwarded Australian Postgraduate Award (APA)Awarded Commercialisation Training Scheme Scholarship -
Laboratory DemonstratorUniversity Of New South Wales Mar 2010 - Mar 2013• Demonstrated use of practical equipment, conduct experiments, exercises, workshops and/or processes and to answer questions related to those demonstrations.• Assist/gave guidance, where required, to students who are carrying out practical exercises etc.• Responsible for the day-to-day operation of the laboratory.• Was aware of any health and safety implications of procedures, and took action to maintain a safe environment, raising any concerns with the course organiser/work supervisor.• Provided feedback on student performance and any issues arising in the course of the demonstration, to the course organiser.• Assisted in marking student tests set by the course organiser using defined marking criteria.• Ensured that equipment is functional and/or material for demonstrations, exercises were prepared before the start of the session.• Maintained student attendance records. -
Peer MentorUniversity Of New South Wales Mar 2009 - Jun 2009Provided first year students with academic and social support to facilitate transition into University. Developed leadership skills further. -
Research AssistantUniversity Of New South Wales Mar 2008 - Nov 2008Sydney, AustraliaFuther developed laboratory skills.Coordinated my own experiments and experimental designs.Liased with the laboratory department of Mechenical Engineering to get templates made for an experiment. -
Sales RepresentativeDec 2008 Osea Mar 2008 - Nov 2008Was the clients' first point of contact Coordinated meetings with technical staff members Help increase sales by 120%
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Independent ContractorDsp Group Feb 2006 - Jun 2006Developed excellent people management skills. Mastered sales and marketing techniques.
Sonia Ho Education Details
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Biotechnology -
Research Management And Commercialisation
Frequently Asked Questions about Sonia Ho
What company does Sonia Ho work for?
Sonia Ho works for Ward7
What is Sonia Ho's role at the current company?
Sonia Ho's current role is Medical Writer.
What schools did Sonia Ho attend?
Sonia Ho attended University Of New South Wales, University Of New South Wales, Unsw.
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