Sonia Hobbs is a Marketing Director at Harwoods Ltd. She possess expertise in business strategy, account management, new business development, management, marketing strategy and 21 more skills. She is proficient in Spanish and French. Colleagues describe her as "I have worked with Sonia for nearly a decade and quite simply Sonia wholly gets the challenge of digital transformation within an automotive business. Her understanding of the automotive consumer research and buying journey allowed her to implement and measure a multi channel strategy for over 10 years. Her greatest ability was turning that data and insight to implement strategies to increase customer acquisition and retention. Sonia’s ability to balance the growth of opportunity… Show more" and "I have worked with Sonia for nearly ten years in Automotive Marketing, her drive and determination is second to none and the significant results she delivers for sales and aftersales is a reflection of this. Sonia’s Automotive and Autotech knowledge is unquestionable, the businesses she has applied this knowledge to have always been ahead of the game in terms of the latest technology – which is hard to implement in the first place. What can be sometimes impossible is to engage both… Show more"