Sonia Karim is a seasoned business leader with 23 years of experience in textile, energy, and agriculture. Currently, as Chief Operating Officer at Maxim Agri, she oversees aqua and dairy feed sectors in Kenya and Pakistan as well as Zaraee, a pioneering agricultural inputs marketplace startup in Pakistan. Sonia's transformative leadership includes being the sole woman in Pakistan to lead a 200 MW Independent Power Plant. Her prior role as Managing Director (Power) at Nishat Chunian Group showcased her operational prowess, leading a 200 MW IPP and a coal-based captive power plant. Sonia's financial acumen was evident as CFO, managing relationships with ten banks worth $75mn. Beyond corporate achievements, Sonia actively promotes women empowerment and philanthropy, contributing to the Malala Fund and initiating a scholarship fund.As an alumna of Lahore University of Management Sciences, Sonia's commitment to continuous learning is highlighted by certifications in Negotiation Skills, Corporate Governance, Leadership, and Strategic Management. In addition to her professional accomplishments, Sonia is engaged in diverse interests such as painting, reading, and playing the piano. She also serves as an Independent Director at Pakistan Mortgage Refinance Company Ltd. and volunteers at Saleem Memorial Trust Hospital.In summary, Sonia Karim stands as a dynamic leader, seamlessly blending strategic vision with operational excellence, making a significant impact in both corporate and philanthropic spheres.
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Founder And Ceo, Zaraee | Coo Maxim AgriZaraeeLahore, Pk -
Founder & Ceo, Zaraee | Coo Maxim AgriZaraee 2023 - Present -
Managing Director (Power)Nishat Chunian Group 2019 - May 2023Led the operations of a 200 MW furnace oil based IPP set up under the 2002 power policy as well as a 46 MW coal based captive power plant, comprising a total strength of over 350 employees, reporting to the Chairman of the group. The role includes operational optimization, cost reduction, raw material planning and sourcing, capex decisions, compensation and benefit plan development. -
Director Of Finance And OperationsNishat Chunian Group 2015 - 2019Led the operational, finance, vendor development, O&M management for NCPL, a 200 MW IPP with a topline of over $80mn and bottom line of $28mn. Managing bank relationships of over $ 70mn. NCPL was one of the top performing stocks on the PSX. Active involvement and contribution to the policy making of the group. -
Chief Financial OfficerNishat Chunian Group 2010 - 2015Managed short term and long-term banking relationships with over 10 banks worth $75mn. -
Director Project FinanceNishat Chunian Group 2008 - 2010Managed project finance for NCPL, a project of around $250mn, structured and executed working capital relationships of over $ 80mn and led NCPL to successful start of operations. The project was successfully listed before the start of commercial operations. -
Director Of Business DevelopmentNishat Chunian Group 2007 - 2008Evaluated new businesses. -
Marketing DirectorNishat Chunian Group 2006 - 2007Handled marketing, sales and delivery to the largest customers of the company for greige and finished goods in the US and Europe, handling business over US$ 40mn. -
Assistant Manager Marketing To Manager MarketingNishat Chunian Group 2000 - 2006Developed the market for greige fabric in Europe from scratch. Given added responsibility for the US market which was the most challenging of all, doubling sales to US$40mn from US$20mn and eventually handling 95% of the export portfolio for greige fabric for NCL. -
Assistant Manager – Industrial Automation And SalesSiemens 1997 - 1998Lahore, Punjab, Pakistan
Sonia Karim Education Details
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Silver Medalist -
National School Of Public PolicyNegotiation Skills -
Pakistan Institute Of Corporate GovernanceDirector Education - Corporate Governance Leadership Skills -
Strategic Management In Disruptive Times -
Aots JapanToyota Management Systems -
Business Administration And Management, General
Frequently Asked Questions about Sonia Karim
What company does Sonia Karim work for?
Sonia Karim works for Zaraee
What is Sonia Karim's role at the current company?
Sonia Karim's current role is Founder and CEO, Zaraee | COO Maxim Agri.
What schools did Sonia Karim attend?
Sonia Karim attended Lahore University Of Management Sciences, National School Of Public Policy, Pakistan Institute Of Corporate Governance, National University Of Singapore, Aots Japan, London Business School, Ghulam Ishaq Khan Institute Of Engineering Sciences And Technology.
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