I'm a Communications Officer currently working in Edinburgh, Scotland. After years of working as a news journalist, I transitioned into corporate communications, so far working primarily in the higher education space. Developing comms and social media strategies for external and internal stakeholders, and writing and editing articles that promote events, publications, and programmes for organisations are key parts of my role. I'm also really passionate about fiction books and creative writing, and create content on TikTok, Instagram and Youtube centred around that.
Lothians Equal Access Programme For Schools (Leaps)
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Communications And Office Process AdministratorLothians Equal Access Programme For Schools (Leaps) Jul 2023 - PresentEdinburgh, Scotland, United KingdomExecuting communications tasks and developing social media strategy that helps widely promote the work of LEAPS to internal and external stakeholders.• Plan and create Instagram and Twitter posts - brainstorming, capturing footage, and writing captions• Insights and analytics for posts - views, overall engagement, likes, and comments• Editing social media content• Write and send emails to stakeholders with updates and information on LEAPS initiatives• Advising team leads on communications strategies for specific projects, such as pre-UCAS interviews and the Transitions Programme• Managing the LEAPS General inbox (the main organisation email) • Supporting multiple projects with administration and communications • Assisting with producing the LEAPS Annual Report• Managing email and phone queries from schools, students, parents and partner organisations• Proofreading and editing mass emails, reports, and articles• Stationery and tech orders• Administrative support for interviews and hiring for the team • Collaborating with team leads to solve breakdowns in communication between various stakeholders
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Staff Communications OfficerUniversity Of Sydney Jun 2022 - Mar 2023Sydney, New South Wales, AustraliaCollaborate with professional service staff and portfolios to produce and deliver audience-driven communications.Tasks• Develop the weekly staff e-newsletter and produce high-quality, audience-driven content for an array of communication channels• Search for and identify newsworthy, relevant and engaging content for publishing• Coordinate a content calendar on Microsoft Excel to plan, organise and keep track of content for the weekly staff e-newsletter • Write and edit articles for the intranet using Adobe Experience Manager• Build and send the weekly e-newsletter to University staff using the marketing automation software Swift Digital• Form and manage stakeholder relationships • Respond to stakeholder requesters• Provide stakeholders with communications assistance and guidance on communications campaigns• Manage multiple email inboxes • Advise stakeholders on communications strategy • Create analytics reports using Adobe Analytics and Swift Digital reporting• Boost newsletter readership and engagement• Cultivate positive and successful stakeholder relationships • Build communications strategies and plans for stakeholders and relevant projects • Work on promoting internal University events using internal communications channels -
Associate ProducerNine Aug 2021 - Jun 2022Sydney, New South Wales, AustraliaTasks • Breaking news coverage • Writing news articles • Local, national and international news coverage • News blogging • Press conference coverage • Politics reporting • Parliamentary question time coverage • Pitching stories • Identifying and interviewing talent • Identifying and resolving barriers about diversity in the production strategy and delivery of the news.• Administering mailbox requests from media representative for politicians, executive producers, and other reporters. • Reading government press releases • Crime reporting -
Radio JournalistSpecial Broadcasting Service (Sbs) Australia Oct 2019 - Aug 2021Sydney, Australia- Identify relevant national and international news stories. - Produce news features. - Produce news stories. - Put together the news bulletin. - Voice overs. - Use Dalet Digital Media Systems. - Write for radio news. - Identify appropriate talent and conduct interviews. - Write news scripts for radio news and radio news features. -
Administration AssistantThe University Of Notre Dame Australia Jun 2017 - Nov 2019Tasks • Solving student queries, and responding to student and staff emails• Writing the weekly university bulletin• Providing face to face and over the phone customer service• Taking student and staff ID photographs • Organising and ordering the monthly stationery -
Administrative AssistantThe University Of Notre Dame Australia Jun 2017 - Dec 2018Sydney, AustraliaTasks • Assisting students with enrolment and solving student queries• Booking appointments for students and staff, and responding to student and staff emails• Meeting university deadlines -
Casual Administrative Assistant - Business SchoolThe University Of Notre Dame Australia Jun 2017 - Dec 2018Sydney, Australia• Assisting students with enrolment and solving student queries• Booking appointments for students and staff • Responding to student and staff emails• Meeting university deadlines -
Production InternChannel 10 Aug 2019 - Oct 2019Pyrmont- Prop management and organisation - Managing and organising audience members and the audience area - Assisting the production team with preparing the studio for the show - Welcoming and assisting in the preparation of guests appearing on the show -
Newsroom Volunteer2Ser Oct 2018 - Oct 2019Sydney, Australia -
Producer, The Wire2Ser Mar 2019 - Aug 2019Sydney, AustraliaTasks • Pitching current affairs and news stories• Producing packages• Booking and interviewing talent• Uploading online versions of packages for the website
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Casual Market ResearcherWoolcott Research & Engagement May 2017 - Feb 2019Sydney, AustraliaTasks• Conduct surveys and interviews over the phone and in person• Gather data• Meet KPI’s -
Producing InternAustralian Broadcasting Corporation (Abc) Jul 2018 - Sep 2018Sydney, AustraliaTasks • Pitch stories • Book talent• Produce interview segments • Create interview questions, promos, introductions, and back announces -
Journalism InternTraveloscopy Mar 2018 - Apr 2018Sydney, AustraliaTasks • Travelling to Port Douglas as part of a media FAM.• Taking photographs• Write a travel piece, and blog post
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Editorial InternOcean Media Australia Mar 2017 - Feb 2018Sydney, AustraliaTasks• Produce, edit and publish online content• Interview talent and assist with production of stories for the magazines• Capture photos of yachts for online content -
Specialised Portfolio Collections OfficerCommonwealth Bank Feb 2016 - Dec 2016Sydney, AustraliaTasks • Conducting in-depth financial searches• Running team huddles and assisting in the organisation of team initiatives• Over the phone customer service• Reaching set KPI’s and goals• Utilising knowledge gained about credit cards, home loans, personal loans, and additionally demanddeposit accounts and viridian line of credit accounts to provide customers with appropriate financialsolutions -
Casual/Part-Time Collections OfficerCommonwealth Bank Jul 2015 - Jan 2016Sydney, Australia -
Sales Team MemberAustralian Geographic | The Co-Op Apr 2015 - Oct 2015Sydney, Australia -
Medical ReceptionistGlenwood Medical Centre Apr 2014 - Feb 2015Sydney, Australia
Sonia Lal Education Details
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Journalism And Non-Fiction Writing -
Bachelor Of Political, Economic And Social Sciences
Frequently Asked Questions about Sonia Lal
What company does Sonia Lal work for?
Sonia Lal works for Lothians Equal Access Programme For Schools (Leaps)
What is Sonia Lal's role at the current company?
Sonia Lal's current role is Communications and Office Process Administrator.
What schools did Sonia Lal attend?
Sonia Lal attended Macquarie University, University Of Sydney, University Of Sydney.
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