Sonia Martinez's Location
Bellevue, Washington, United States, United States
Sonia Martinez's Contact Details
Sonia Martinez work email
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Sonia Martinez personal email
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Sonia Martinez phone numbers
About Sonia Martinez
A passionate marketing professional with a track record for developing high performance B2B marketing teams in enterprise networks and SaaS technology markets. Expertise across a wide array of marketing disciplines including brand development, demand generation, operations, digital, field and channel marketing, industry & community marketing, product marketing, event production, SDR/BDR leadership, creative services and program development while serving the software, information security, telecommunications, and media industries. Experienced in both mid-sized to large enterprises and building GTM operations to scale. Highly focused on modern marketing practices, cross-functional collaboration, measuring impact and performance with a thirst for learning new practices and technologies that deliver impact and accelerate revenue results.
Sonia Martinez Work Experience Details
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Chief Marketing OfficerSambasafety Apr 2023 - PresentDenver, Colorado, UsSambaSafety is an industry leader in risk management data, specializing on motor vehicle records, driver risk data and monitoring, training and telematics insight. -
Chief Marketing OfficerAdaptiva Jun 2021 - Apr 2023Kirkland, Washington, UsResponsible for all aspects of marketing including; strategic planning, scaling GTM processes, realignment of messaging, research based thought leadership, market positioning, product market fit, customer journey and building early pipeline and market momentum in a new Autonomous Endpoint Management & Security market category. -
Vice President Worldwide MarketingChangepoint Mar 2019 - Jun 2021Seattle, Wa, UsResponsible for rebuilding Changepoint’s GTM and culture while executing 3-year PE funded turn-around strategy. During my first year, I led the reconciliation of three disparate corporate brands into one cohesive company and product brand suite elevating unaided brand awareness by 3 points in one year. Redefined product positioning, messaging, and packaging and across three disparate GTM organizations including CRM systems and processes. Held product leadership positions within Gartner MQ. Rebuilt fractured credibility with sales and marketing into one unified buyers’ continuum and field enablement. Realigned to digital demand generation and improved opportunity conversion by 48% within 6 qtrs. Changepoint was acquired by Planview in January 2021. -
Senior Director, Integrated MarketingSkytap May 2018 - Dec 2018Seattle, Washington, UsResponsible for planning, developing, executing and measuring integrated marketing across a wide aperture of Skytap’s go-to-market including digital media, field programs, SDR operations, marketing operations, events and channel partner marketing to build marketing sourced pipeline and influence opportunities. Strong at driving cross-functional alignment with sales, marketing, operations and finance to prioritize and execute high impact demand generation creation across an integrated stack of tactics and omni-channels. Manage all aspects of demand generation, process engineering, production, orchestration, data and segmentation, audience acquisition, event management while highly focused on impact and results. -
Vice President Of Worldwide MarketingK2 Jul 2015 - Nov 2017Bellevue, Washington, UsResponsible for leading K2’s global marketing team in developing and executing modern marketing strategies that drive revenue growth and customer engagement from domestic and international markets.Re-align K2’s brand strategy, achieve 95% YoY marketing sourced revenue growth in first year, develop and deploy K2’s first global digital campaign, redesign the website and premium content assets, design the marketing engine across multiple systems and tools, while providing a holistic view of performance through the creation of K2’s marketing dashboard that provides a 360 view of marketing performance across content, omni-channels, campaigns, field programs and events. -
Vice President MarketingUbm Tech Jun 2013 - Jun 2014London, England, GbResponsible for leading across all aspects of marketing as it relates to United Business Media’s (UBM) Tech Group that encompasses highly recognized communities and brands such as: Blackhat, Gaming Developers Conference, Enterprise Connect, Interop, Help Desk Institute and integration with online media assets such as Information Week. Develop and coordinate marketing strategies to meet growth targets in domestic and international markets while mentoring a large and diverse team in driving best practices to improve audience acquisition and loyalty. During my tenor I was able to break down cross functional communication barriers, implement the first UBM Tech performance dashboard integrated across all products and built a forum for best practices sharing which lead to 96% of the accountable assets under my group performing at 100% or more of revenue objective. -
Director, Americas' Marketing - Integrated Campaigns, Programs, Events And ProductionAvaya Oct 2011 - Jun 2013Morristown, New Jersey, UsAccountable for maintaining and growing $2.5 B in revenue for Avaya's Product and Services within North and South America. Responsible for building high performance teams that develop and execute multiple integrated campaigns, demand generation programs, events and launches. Recognized for strong cross-functional alignment with sales, marketing leaders, business units, product units and functional organizations to prioritize and execute high impact demand-creation across an integrated stack of tactics inclusive of: field and channel programs,online media, telemarketing, promotions, social media, direct response, content syndication events and trade shows. Managed all aspects of demand generation design, process engineering, creative, production, media orchestration, data and segmentation, audience acquisition and event management while highly focused on impact and results. -
Director, North America MarketingAvaya Sep 2005 - Oct 2011Morristown, New Jersey, UsResponsible for Field Marketing, Channel Marketing and Industry (vertical) Marketing and Programs across North America. Worked in partnership and alignment with Sales Vice Presidents, Industry Vice Presidents and Global Sales Executives to increase area market-share and revenue by prioritizing key campaigns that drive revenue across multiple channels and multiple solutions. Drive synergy and integration with corporate campaigns and programs while supplementing marketing tactics and field marketing programs to deliver maximum impact for sales pipeline advancement. Manage multimillion dollar marketing budget, allocating funds to key marketing teams and campaign plans. Result driven initiatives and programs have led to #1 and #2 market share positions across all key solutions such as Unified Communications, Contact Center, IP Telephony, while under extreme resource constraints and senior managment changes. Reognized marketing achievements from external analysts such as Marketing Sherpa, Business Marketing Association for Avaya best in class programs and field marketing model.
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Senior Manager, Field And Channel MarketingAvaya Oct 2002 - Sep 2005Morristown, New Jersey, UsProven track record with quarter-over-quarter consecutive revenue growth by analyzing, orchestrating and executing integrated marketing plans and field tactics across the United States. Align with Sales leadership on regional market priorities, top competitive threats, sales pipeline health and develop tactics that drive revenue. Work cross functionally to set direction and pace for campaigns across all business lines to amplify field impact of campaigns, product launches, events and PR/AR activities. Internally recognized for regional market analysis and customer segmentation plans, continuous field communications, and maniacal at monitoring results and impact.
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Sr. Manager And Interim Director, Product MarketingAvaya, Contact Center Product Marketing May 2000 - Oct 2002Worked directly with product managers, R&D, education services and documentation teams for all aspects of marketing as related to Avaya Customer Relationship/ Contact Center products. During my tenor, we held #1 and #2 market positions against fierce competitors such as Cisco and Genesys.
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Regional Marketing ManagerOracle Apr 1998 - Apr 2000Austin, Texas, UsDevelop and deploy regional marketing strategies that assist in market awareness, sales cycle compression, and lead/revenue generation. Worked closely with corporate marketing, product management and sales to develop and deploy regional product roll out programs and regional sales campaigns. Identify and capture market access to industry sectors through partnering with local trade associations, line of business organizations, universities and partner channels. Manage budgets, campaign development and deployment and manage multiple corporate and field projects.
Sonia Martinez Skills
Product Marketing
Multi Channel Marketing
Demand Generation
Go To Market Strategy
Marketing Strategy
Strategic Partnerships
Cross Functional Team Leadership
Integrated Marketing
Segmentation
Telecommunications
Solution Selling
Lead Generation
Product Launch
Channel
Market Analysis
Budgets
Program Development
Saas
Business Development
Channel Partners
Program Management
Unified Communications
Integration
Sales Enablement
B2b
Business Intelligence
Sales
Salesforce.com
Competitive Analysis
Direct Marketing
Sales Operations
Market Planning
Brand Management
Mobile Devices
B2b Marketing
Start Ups
Thought Leadership
Business Alliances
Field Marketing
Partner Management
Event Marketing And Production
Strategy
Marketing
Management
Leadership
Product Management
Direct Sales
Managed Services
Professional Services
Crm
Frequently Asked Questions about Sonia Martinez
What company does Sonia Martinez work for?
Sonia Martinez works for Sambasafety
What is Sonia Martinez's role at the current company?
Sonia Martinez's current role is Chief Marketing Officer at SambaSafety.
What is Sonia Martinez's email address?
Sonia Martinez's email address is so****@****int.com
What is Sonia Martinez's direct phone number?
Sonia Martinez's direct phone number is +142588*****
What skills is Sonia Martinez known for?
Sonia Martinez has skills like Product Marketing, Multi Channel Marketing, Demand Generation, Go To Market Strategy, Marketing Strategy, Strategic Partnerships, Cross Functional Team Leadership, Integrated Marketing, Segmentation, Telecommunications, Solution Selling, Lead Generation.
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