Driven by wanderlust and passionate about elegant design, fine food and extraordinary experiences, I am an internationally-experienced senior communications practitioner with a long list of industry achievements, prestigious clients and global contacts. After the sale of accoladed restaurants in Australia, I worked in leading a PR firm in New York and then in-house for a luxury hotel brand in the USA.Back to Australia, I established Hatching Communications Pty Ltd which rapidly secured a prestigious list of International luxury hotel clients. I grew the firm from solo practitioner to a team of 15+ staff, then successfully merged the agency with leading content and digital agency Modern Currency in 2022.Now, as a senior communications practitioner with more than 20 years of experience, I have led large-scale partnerships, activations and campaigns across property, horticulture, arts, tourism, fashion, travel and technology sectors. From this diverse range of experience built across Australia, South East Asia and the USA, I have established a global network of media and industry contacts.Accomplishments include:• Leading diverse in-house and agency PR teams to deliver best-in-class publicity results, including a fifty percent year-on-year increase in publicity results.• Delivery of award-winning luxury hotel launches in the USA, SE Asia and Australia.• Fostering publicity teams to manage press offices for media calls, red carpet events, outdoor broadcasts and VIP management for major events in Australia.• Telling the backstory of the most celebrated vignerons and chefs in the world.• Supporting global award wins for destinations, spas, architects, and hotels.• Facilitating brand partnerships, activations and alliances for luxury brands. Top skills include:• Corporate Communications• Strategic Communications• Media Relations• Public Affairs• Reputation & Issues Management• Community Liaison (Public, Private, NGO) & Corporate Relationship Management• Corporate Social Responsibility
Listed skills include Media Relations, Public Relations, Hotels, Copywriting, and 24 others.