Sonia Araujo Email and Phone Number

As a Product Manager at Farfetch, I am leading pivotal products in the e-commerce space, focusing on Post-Purchase and Delivery, and Marketplace Integrations.𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘗𝘰𝘴𝘵-𝘗𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘢𝘯𝘥 𝘋𝘦𝘭𝘪𝘷𝘦𝘳𝘺 𝘗𝘳𝘰𝘥𝘶𝘤𝘵: Led a comprehensive suite of features including delivery estimates, logistics, supply chain, returns, refunds, delivery methods, order management, checkout process, customs, duties, taxes, allocation algorithms, and customer reviews. Collaborated with engineering teams, design, research, analytics, business stakeholders, and other product managers to streamline delivery processes and dependencies, in order to enhance Farfetch’s delivery proposition. Implemented the RICE methodology for prioritizing initiatives, leading to data-driven decision-making and optimized resource allocation.Tools for Customer Insight: Utilized AB Testing, Customer Interviews, and Research to deeply understand and address customer needs and preferences.𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘱𝘭𝘢𝘤𝘦: Developed and executed short and long-term strategic plans focusing on reducing onboarding time for new partners and expanding integrations for existing ones. Established efficient team workflows, built a comprehensive product roadmap, and set up regular ceremonies to ensure project alignment and team cohesion. Managed stakeholder expectations effectively, ensuring clear communication and alignment with business goals.𝗦𝗸𝗶𝗹𝗹𝘀:- Strategic Product Leadership- Cross-Functional Collaboration- Data-Driven Decision Making- Stakeholder Management- Innovative Problem Solving- Agile Methodologies

As a Project Manager at Farfetch, I had the chance to spearhead multiple high-impact projects that intersected various business domains. This role was pivotal in driving innovation, improving processes, and contributing significantly to strategic business goals.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘋𝘢𝘵𝘢 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵: Led the creation of a New Data Platform, integrating cutting-edge technologies. Collaborated closely with Data Engineers, Product Managers, Architects, and Infrastructure teams, ensuring seamless execution and alignment with business objectives.𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘛𝘰𝘰𝘭 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵: Orchestrated the phase-out of legacy tools, transitioning to advanced solutions. This involved meticulous stakeholder coordination, ensuring minimal disruption and optimal resource allocation.𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘗𝘳𝘰𝘤𝘦𝘴𝘴 𝘌𝘯𝘩𝘢𝘯𝘤𝘦𝘮𝘦𝘯𝘵: Orchestrated the improvement of size scales, handling multiple dependencies across over 30 different areas. This resulted in increased operational efficiency, and streamlined inter-departmental processes.𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘋𝘢𝘵𝘢 𝘚𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴: Developed the Single Version of Truth for Order Contribution Data, enhancing data accuracy and reliability, thereby facilitating more informed decision-making across the organization.𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘔𝘦𝘥𝘪𝘢 𝘔𝘰𝘯𝘦𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵: Directed the Media Monetization project, a key strategic initiative for Farfetch. This project laid the groundwork for FF.com's advertising platform, enhancing inventory availability and refining audience targeting and segmentation.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀Foundation for Growth:Pioneered platforms/processes fueling Farfetch's growth in data management and ads.Cross-Functional Collaboration:Championed team synergy, boosting productivity and project outcomes.Process Optimization:Streamlined ops and tech, enhancing efficiency and reducing costs.

In my role as a Trainee Project Manager, I led critical projects within the Data Domain at Farfetch, driving innovation and technological advancement in a fast-paced e-commerce environment. 𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:Single Version of Truth (SVoT) for Customer Data:Orchestrated the development of SVoT for Customer Data, collaborating with Architecture, Data Science, Engineering, and Product Management teams. This project was crucial in ensuring data accuracy and consistency across the company, thereby facilitating better customer insights and business strategies.Machine Learning Platform Launch:Led the launch of a Machine Learning Platform, coordinating with Infrastructure, Data, and Architecture teams. 𝗦𝗸𝗶𝗹𝗹𝘀:Strategic Leadership: Demonstrated the ability to lead and align cross-functional teams towards a unified goal, ensuring project success in line with Farfetch's strategic objectives.Innovation in Data Management: Employed a forward-thinking approach to handle complex data projects, leading to enhanced data integrity and usability.Collaborative Project Management: Excelled in orchestrating projects involving diverse teams, fostering a collaborative and productive work environment.Technical Proficiency: Utilized my understanding of advanced technologies, including machine learning and data architecture, to drive project success.Stakeholder Engagement: Effectively communicated with and managed expectations of multiple stakeholders, ensuring alignment and buy-in for key projects.

- Managing teams of 10/20 people;- Use of lean Six Sigma and TRIZ Methodology;- Achieved a reduction of 83% of defects per million ofopportunities;

Application of Lean Six Sigma Methodology on the resolution of a common issue related to displays - low levels of Black Uniformity (BU). Black Uniformity refers to a monitor's ability to display solid black over the entirety of its screen. A monitor with perfect black uniformity doesn't produce distracting clouding or glow in the corners of the screen and is free of backlight bleed. And this is exactly what we aim for. In order to get better results, it was done a deep analysis to get all the causes through different projects (BMW, AUDI, Porsche, etc) affecting the final BU result. Furthermore, it was created a guideline for people involved in future projects related to BU to get to know how to analyze each possible cause, and react to it.

>More than 40 hours of trainings delivered to future green belts;Green belts are skilled team players and their aim is to improve process quality. They play a vital role in improving the process, data inspection or Project Management.

During my 7th semester at the University of Minho, as part of the Industrial Engineering and Management program, I had the enriching opportunity to participate in a project-based experience with Eureka, a prominent shoe company.Within this collaborative endeavor, our group embarked on a series of tasks, including:Conducting market research to identify emerging trends and consumer preferences.Analyzing production processes to identify opportunities for optimization and efficiency enhancement.Collaborating closely with various departments within Eureka to gather insights and ensure alignment with organizational objectives.Throughout this immersive experience, I not only refined my analytical and problem-solving skills but also gained invaluable insights into the operations of a leading player in the footwear industry. This hands-on engagement equipped me with a deeper understanding of the complexities involved in product development and manufacturing within the context of a real-world business environment.

Summer Academy is a service which aims to create leaders who care about people, environment and future. Participants of Summer Academy events gather from all around the world with a senior professor that facilitate discussions and fosters inner talk and reflections. Unlike most of other ESTIEM events that are generally past-paced, vivid and loud, Summer Academy surprise european participants with its feeling of peace, trust and silence. This service is an opportunity for people to get a closer look at which capabilities a leader needs to successfully guide a team in a productive and positive way. And meanwhile, to find out more about themselves, their strengths and weaknesses. The main tasks of being leader of this service are:- Coordinate and guide a team of people with different cultures;- Ensure high quality of the local events;- Connect the central team and local groups;You can check my application here: https://drive.google.com/file/d/1sROtGGLF7O3t9HKalipBWwyLWoDw1s5M/view?usp=sharing

Our Local group recognizes persistence and motivation as a form of cooperative learning and provides the unique opportunity of developing essential soft skills. It is assembled by a group of motivated people who are in possession of a full set of complementary skills highly required to accomplish every task and project at hand with maximum efficiency. The main tasks of this department are:-Knowledge Management (templates, best practice documents, feddback forms and analysis)-Planning the agenda of every event (Working groups, workshops, teambuilding activities and city tours)

The ESTIEM Summer Academy was set up to bring international students together during summer holidays to engage in open discussion, group work, debate and private study under a senior Academic Leader. By talking, studying and mixing with students from all over the world all participants gain new ideas and perspectives, not just on their profession but also on other cultures.-Cooperate with 14 participants from 8 different countries;-Organization of the event (budget, accommodation, trainings, workshops, teambuildings, transportation, agenda, logistics)

During my internship at Accenture, I had the privilege of contributing to the Field Force Management team, where I immersed myself in the dynamic environment of DevOps culture. One of the pivotal projects I engaged in was spearheading the integration of a test automation system into our DevOps pipeline, specifically through the creation of a proof of concept within the Click Mobile tool.In this role, I took charge of various responsibilities, including:Utilizing a suite of tools such as Click Mobile, Selenium IDE, Visual Studio, Jenkins, and GIT to drive automation and efficiency.Leveraging programming languages like HTML and C# to develop robust solutions and enhance project outcomes.The outcomes of this initiative were substantial:Ensured seamless performance of previously developed and tested software through meticulous testing post-changes.Reduced testing time for Click Mobile developers, optimizing resource allocation.Enabled quicker responses to customer needs by streamlining our development and testing processes.Facilitated smooth implementation of automation practices, fostering a culture of continuous improvement within the team.This experience not only honed my technical skills but also deepened my understanding of the pivotal role that automation plays in driving business agility and customer satisfaction.