Sonia S. Email & Phone Number

California, United States

United States

Led the Product Growth & Strategy Team to deliver $200M+ in revenue by fostering collaboration with stakeholders (Engineers, Data teams & Sales), long term product strategy and timely delivery of Supply Side Platform (SSP) and Demand Side Platform (DSP) advertising projects.* Presented two key projects focusing on product growth (CTV Supply Path Optimization) and revenue improvement (Project Midas) to key business stakeholders at two separate summits.* Monitored key KPIs such as RNOT, Gross revenue, Profit, Auction cost, etc. to improve profitability. Assisted with the publication of results, delivering dashboards, and conducting post-project reviews to guide future investigations.

United States

*Spearheaded targeted growth initiatives for ads product or business segments.*Evaluated & measured impact using relevant metrics and KPI's to ensure alignment with project objectives & outcomes.*Unlocked spend on many demand and supply (publisher & exchange) related projects like Project Angel($20M+), Google open bidding($10M+), Amazon TAM, Server to Server(S2S), Prebid etc.*Developed dashboards to automate the tracking of DSP spending compared to other SSP's and monitored the overall performance of google open bidding publishers.*Oversaw research, data analytics, experimentation, and measurement for future initiatives.

United States

Provided expert product support and product knowledge on our video (vast, vpaid, Pre roll etc.) & display (Banner, Mobile, LREC etc.) advertising platform.Critically analyzed operational metrics (Click through rate, impressions, eCPMs, Cost per acquisition, etc.), monitoring systems and support escalations.Provided outstanding technical support for all Yahoo Display & Video Advertising products.Researching, resolving, and communicating resolutions to internal and external users of DSP Product.Worked closely with Technical Operations, Product/Project Managers, and Product Development/QA resources to assist in product launches.-Had the opportunity to attend the Women in Tech (WIT) conference in Houston, Texas. This event was a valuable experience where I engaged with professionals and gained insights into the tech industry.

United States

Worked on technical issues escalated from business units across a variety of complex Yahoo as Client and third-party technologies, tools, products, and services globally.