Sonia Sun Email & Phone Number

Leading a ~50 Personal Shopping team across 4 locations in North America ensuring department KPI delivery with a top-notch shopping experience to global VIP clients. Collaborating cross-functionally for client strategy, operational and performance tracking and improvement.

Montreal, Canada Area

Designed and implemented the first loyalty tier system to enhance PS client strategy and adopted by Retail and Retention. Led a team of 13 stylists to provide a top-notch shopping experience to selected customers at SSENSE. Set and executed business strategies to strengthen the department. Collaborated with various departments to develop new services and tools for Personal Shopping.

Managed 9 stylists to ensure KPIs delivery and customer satisfaction. Provided coaching and support for stylists to strengthen their relationships with their clients and operational processes. Collaborated with Warehouse, Buying, Marketing, Customer Care to advance our services and processes.

Montreal, Quebec, Canada

Exceeded monthly sales goals more than 50% through strong client relationship building. Initiated projects to offer new services to clients with cooperation across departments. Assisted Personal Shopping Manager to sharpen the program and train the team.

Vancouver, Canada Area

Pup & Co. is an online-boutique celebrating the modern lifestyle of dogs. All the products are committed to high quality and modern design. We also believe that products should be safe. Therefore, we are dedicated to curate all-natural, eco-friendly, and vegan products for our customers.- Establish and execute the business plan and short/long term strategic plans for successful operation - - Maintain 48% retention rate since launch with no complain by providing outstanding customer… Show more Pup & Co. is an online-boutique celebrating the modern lifestyle of dogs. All the products are committed to high quality and modern design. We also believe that products should be safe. Therefore, we are dedicated to curate all-natural, eco-friendly, and vegan products for our customers.- Establish and execute the business plan and short/long term strategic plans for successful operation - - Maintain 48% retention rate since launch with no complain by providing outstanding customer services and marketing the products according to specific needs- Build strong relationships and cooperate with suppliers and professionals to generate sales- Promote through both online and offline channels through social media, celebrity endorsement, advertisements and media exposures which lead to almost 6k organic followers within an year Show less

Vancouver, Canada Area

- Achieved sales goals by increasing monthly sales at least 50% from previous year through strong relationship with clients and provide personalized advice on styling - Managed the VIP relation program and Chinese social media platforms - Worked with head office for seasonal sales strategies and marketing implements- Assisted to train and manage retail staffs

Taipei City, Taiwan

- Client: Baileys, Agriculture government of Taiwan - Increased 20% Brand Awareness within 3 months for Baileys in 2012 by successful implementing social media viral strategy, media exposures, celebrity endorsement and influencer program- Executed and launching PR events and conducted PR exposure reports - Collaborated closely with cross-functional teams to determine and execute effective launch strategy and communications for clients

Taipei City, Taiwan

- Clients: Johnny Walker and Agriculture Government of Taiwan.- Developed marketing/PR plans and implemented 360°campaign for Taiwan Council of Agriculture and won Global PR 2012 SABRE Awards.- Conducted daily/weekly/monthly PR exposure reports and involved in crisis solving.

Bachelor Of Science (Bs), Biomedical/Medical Engineering

Fashion Merchandising