Sonia Wang Email and Phone Number

Lead innovation pipeline & strategy of single malts globally in APAC innovation team, driving global innovation agenda and delivery across all Diageo malts brands especially in luxury segment.Also responsible for creating Diageo’s first single malt whisky distillery and brand in China.

Brand Incubation Director of 2 new brands in a start up company focusing on home care category. Create the brand and products from scratch and build 0-1 strategy.

Consumer Engagement Head of Makeup & Fragrance, Estée Lauder Brand

Eye Makeup Category Leader

Deputy Leader of New Brand Launch - Hair Care - TRESemme1. Lead cross function team and external agency partners from the UK, France, Australia and China on innovation project management, tracking innovation key milestones and network, and OTIF delivery on each task.2. Deep dive into hair category with sufficient knowledge of market dynamics, monitor competitor movements and build competitor intelligence network within project team.3. Manage product architecture, product design (including packaging and graphic), claim development with cross function team.4. Led Route to Market strategy, penetration building plan with local brand building team and sales team5. Assist Senior Brand Manager on launch model/strategy, business case preparation and communication development. 6. Act as the key contact of North Asia docking, plan innovations and activities for Hong Kong, Taiwan and South Korea from global brand development point of view.

LUX Hair Global Brand Development (Apr 2013 - Jul 2014)1. Looked after LUX Hair premium line, launched BioFusion in Watsons and eCommerce, and monitor the business performance.2. Looked for new opportunities for LUX innovations by analyzing market movement and competitor activations, understand and forecast market latest trends.3. Worked with team in Japan to co-develop product mix and brand assets for LUX Hair in both Japan and China.Assist. KC Manager - Customer Development, Key Customer Tier 2, Chinese VanGuard Group (Jan 2013 - Apr 2013)1. Led RSi, the joint project that helps customer to install and build up a new stock tracking system to optimize stock management. 2. Helped plan thematic in store activations with customer, including Chinese New Year and Women's Day.ABM - OMO Brand Building (Jul 2011 - Dec 2012)1. Led the demand plan and daily promotion of the biggest subbrand (over 10 billion rmb) under OMO2. Led 2012 OMO brand geo expansion strategic planning, including market selection, budgeting, business understanding, etc. Successfully ran 3200+ roadshows/in store activations in selected markets, achieved massive awareness building and business growth.3. Team champion on roadshows and look after brand mega roadshows as a consultant thanks to the experience from geo expansion activations.4. Led 2012 Chinese New Year brand campaign, including campaign 360 plan, TVC production, media planning, Charity PR event planning and amplification, digital branding campaign, in store and eCommerce activation and promotion etc. Brand share finally reached the historical highest record during campaign period.5. Brand PR and Awards management. Manage brand awards with Superbrands in 2011 and 2012; led new product launch conference and PR event.

Won the AB-Inbev Business Game and became a Summer Intern at HR department, took the training with Global Management Trainee, assisted line manager on 2011 National Campus Recruitment communication and corporate campus branding, and optimizing corporate people culture.