Sonia Adda Email & Phone Number

Basel, Switzerland

Germany

Complement Inhibitors (PNH indication): Leading vaccination and controlled access program and supporting pre Launch marketing plans for Iptacopan (first orally administered factor B Compliment inhibitor) for treating adult PNH.CAR-T Therapy: Leading patient activation and managing referral landscape for Follicular Lymphoma Indication.

Basel, Switzerland

Developing Scalable digital health solutions for priority disease areas (focus on CML disease in Hematology) by utilizing the fluid work concept (cross country & cross functional agile teams) across key markets in Europe.

Singapore

VP External Affairs: INSEAD Africa Business ClubVP Communication: INSEAD Women In Business Club

Singapore

Established a go-to-market strategy for FarmForward – a traceability and relationship management tool focused on smallholder Potatoe farmers in India.

Accra

Developed and executed all strategic and operational plans of the sales/ marketing functions (while building a team from scratch). This included initiating and developing new hospital partner relationships, providing strategic alliances and business opportunities for revenue growth, negotiating on and overseeing sales campaigns and running targeted medical educational seminars to highlight service capabilities. Key Achievements:- Established strategic partnerships with over 200 local and international players in the health ecosystem: financiers, hospitals, corporates, pharmaceutical and medical device companies. - Executed the first satellite (corporate) clinic securing an additional monthly boost in revenue of 10% mom.

Ghana

While working as a Marketing Analyst at GECAS, I was responsible for providing market intelligence that inform strategies and tactics to support aircraft placements across Sub-Saharan Africa with a focus on Nigeria, Ivory Coast, Kenya, Ethiopia and South Africa. Key Achievements:- Developed the Sub-Saharan Africa entry strategy for entering into the helicopter leasing market. - Managed "Africa 2x" project aimed at developing growth strategies for doubling exposure (from $900m) in Africa. - Led diversity and Inclusiveness activities in through regular contributions to the D&I newsletter, organizing special events with the Women's Network and the Africa Affinity Forum.

Cincinnati Area, Ky

While on a short term International Rotation with GE - Aviation in Cincinnati (USA), I was responsible for providing insights into aircraft lessor business model as it relates to consumption and analysis of data and identifying digital and data based products for improving the business outcomes of the lessor community. Key Achievements:- Winner of GE Africa Women's Network Sponsored Assignment:- Developed 3 digital-based products to improve the marketing of aircraft and risk profiling of airlines/ customers.

Airport Residential Area

As a Research Analyst, I was responsible for developing business proposals for start ups/ existing entities, contributing to product development projects and reporting on stock market trends. Key Achievements:- Prepared financial model for investing $10m into the expansion of Ghana's most traffic heavy highway. - Conducted equity investment research/ investment actions into a $2m financing of 2 FMCG companies.

Brekusu, Ghana

The iSTEP team developed a community awareness plan in combination with a data transfer system that utilized sensor and computing technology to monitor and manage waste production and water resources on the Ashesi University Campus. As a needs assessment/evaluation lead, I was responsible for data gathering and analysis through surveys, interviews, and focus group discussions. I also evaluated solutions and formulated an action plan with the implementation team. Key Achievements:- Discovered areas of water wastage by students on campus and reduced water wastage by 5%. - Instituted a wasted recycling program.

Master Of Business Administration - Mba

Activities and Societies: VP Marketing and Communication INSEAD Women In Business Club VP External Affairs - INSEAD Africa Business Club

Bachelor Of Science (Bsc), Business Administration, Magna Cum Laude

Ashesi was the first University in Africa to adopt an academic honor code

Understanding Pharma Market Access & Payers In Europe