Sonia Alexandra Herawati Email & Phone Number

Jakarta, Id

Jakarta, Id

Jakarta Metropolitan Area

Responsible to increase sales for multiple channel under Kompas Gramedia Networks through Pasangiklan.com: Kompas.com, Kompas TV, Tribun Networks, Kontan, Grid Networks & Grid Story, Kompas.id and Kompasiana with Digital Campaign focused In charge of National Area brands. Proposing and managing branding campaign for brands :1. National media publication with 60+ media under Kompas Gramedia Environment Networks 2. Tiktok & E-Commerce Management 3. Digital Banner Ads Placement4. Video ads campaign and Breaking News ( on Youtube Kompas.com, Kompas TV, Grid Networks)5. Product Endorsement and review6. Media Content Collaboration. Specialized for Kompas.com with Lifestyle, Food, Travel and Sports channel collaborations. 7. Digital Banner Placement on All KG Networks Sites8. Mikro sites management, Photo Product, News Paper Harian Kompas "Horeka" placement9. Connecting brands to many collaboration events under KG Media: Kompas Travel Fair, Semesta Buku, LPS Marathon, Palmerah Yuk!, Kompasianival,Borobudur MarathonDirecting brands from all sections from all over Indonesia to join Kompas Gramedia for digital campaigns. KPI :1. In charge of making long-term Sales-Marketing analysis and selling system improvements. Directing and managing branding planning for short, middle, and long campaign proposals, focused on digital ads inventory campaigns organically. In charge of monitoring sales team performance2. Connecting new collaborations from brands for digital campaign3. Increasing brand sales KPI by collaborating in Social commerce & e-commerce campaigns (Tiktok Live, Tiktok Affiliate, Shopee MCN, News Anker Collaborations)4. Providing collaborations such as media collaborations, booth supply for KG Media Events, and digital awareness with brands all over Indonesia 5. Daily reporting pipeline database, revenue recap, and advertising process each week6. Building excellent relationships and expanding partnerships with brands

Serpong,South Tangerang

Achieving Branch’s Market Share Credit Portion in Astra - Automotive Business Partners along with building excellent relationship with Dealer Clients and Customer for a satisfying credit experience.1. Collecting credit applications from Astra-car companies (Daihatsu and Toyota Brand) - Astra Automotive Business Partners, Serpong - South Tangerang.2. In charge to direct all credit applications from dealer clients to use Acc credit service. Able to get >15-20 valid new car credit applications/Month (With 12 Target/Month).3. Processing and Filtering credit applications with Beginning to End process (Pre Analysis - Input system - Credit Analysis (5C = Capacity, Capital, Collateral, Conditions, Character) - Negotiation - Contract Signing - Repayment). *Implementing KYC (Know Your Customer) method to filter and reduce risk from the beginning of credit process.4. Building excellent relationship with salesman and Dealer partners with intense visit and refreshment. Currently in charge to approximately 35-40 salesman. 5. Monitoring and maintain quality of costumer's 9 Months First Payment Default (FPD/Booking Quality) to reduce late payment and penalty loss. 6. Supporting direct selling for Acc Trade (Used Cars) and MGU (Lease Back).7. Initiating creative video and banner campaign to boost Acc new program ACC Trade (Link Below) *Achievements : 1) 4th Winner Of Coconut Granprix 2021. Astra Credit Companies (Acc). Acc's National smart and intellect quiz competition that involve delegation from 4 divions (Sales, Underwriting, Service and Accounts Receivable). 2.) Best Selling Performance of GJAW 2022 - for Daihasu Brand. Astra Credit Companies (Acc). Automotive Exhibitions that was held at JCC Senayan, 12-20 March 2022.

Gandaria, Jakarta Selatan

Being the second party in promoting and selling products from our company partners to customers. Leading promotion and giving aggressive selling strategy to align and maximizing given targets. Handled project for PT Amerta Indah Otsuka (Soyjoy Product), PT Mayora Indah (Kiss Candy Product) and PT Shell Indonesia (Shell Oil Product) .1. Intensify promotion target (product branding) for Soyjoy, Kiss Candy and Shell Oil.2.Increasing direct selling with aggressive marketing strategy that led to 75% selling target achieved.3. Responsible for area selling report (Bintaro Area). Actively recap and summary selling profit to excel reports. *Achievement : Promoted as Team Leader Bintaro Area 2018.

Marine Technology, Environment Analysist And Prediction

Activities and Societies: 1. Assistant of Practicum-Mapping of Marine Biological Resources: -Teaching the basics of thematic maps, focused.

Science Departement