Sonia Batra Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for managing client communication, providing strategic direction, execution of campaigns, and reporting on campaign success.Work closely with the ops team across web design & development, paid media, social media, branded content and influencer marketing departments to create innovative campaigns that are set up for success!

Toronto, Canada Area

Mumbai, Maharashtra, India

Dentsu Aegis Network is a multinational media and digital marketing communications company specialized in media planning and buying, sponsorship consulting and content creation, brand tracking and market analytics.Recruited to drive the content and influencer marketing business achieving sales targets through the development of new clients; Applying data analytics to the existing sales pitches to enhance cross selling initiatives.Skills & expertise : Content Marketing, Influencer Marketing, Sponsorships, Digital Media, Media/Budget Planning, Creative Storytelling, Content production, Client Communication, Collaboration Responsibilities include :• Set up the business and achieving sales targets set out for the division while optimising existing resources• Managed existing client relationships within the group across FMCG, Banking, Automobile, Retail, Travel & E-commerce sectors• Led client communication on key accounts Mondelez International, Standard Chartered, HDFC Banking, Jaguar to deliver customised media, creative and influencer marketing solutions with measurable results meeting campaign objectives and deadlines• Developed a audience management tool through which we combine the creative use of technology and storytelling to motivate consumer behavior, engagement and identify influencers• Maintained relationships with all vendors including media suppliers, influencers, talent agencies, content creators and bloggers• Collaborated closely with internal media & creative group companies Carat, Vizeum, MKTG, Isobar, WAT consult & iprospect on social media and influencer campaigns for their brands to achieve their media targets• Revenue and cash flow improvement, business strategy, client pitch presentations, concept ideation, influencer recommendations, delivery of final creative campaign• Staff career development planning through mentoring

Mumbai Area, India

Exceed Entertainment is a pioneering, multi platform brand experience agency providing specialized services across entertainment marketing and sports consulting, content packaging, syndication and production, film marketing, licensing, merchandising and digital marketing.Appointed as a sales agent for developing and implementation of new business initiatives (brand and experiential) for existing and new client portfolio across retail, banking and e-commerce categories.Skills & expertise : Brand experience, Influencer Marketing, Sponsorships, Digital Media, Client Communication, Partnerships Responsibilities include :· Generating revenue across tv shows, On ground events, Brand endorsements & Digital platforms· Manage existing client relationships with India's leading GEC channels Viacom, Star, Sony, Zee & NGC Networks to create opportunities for brand-celebrity integrations across their existing/new shows.· Co-Creation of Celebrity licensed IP’s with India's leading television production houses Endemol, Colosceum, Frames & Freemantle Productions.· Structuring content deals & IP’s for media, creative & influencer marketing agencies Dentsu Aegis Network, Group M & CA Media.· Analyzing emerging trends & competition within the industry to establish competitive price points.· Collaborate closely with the stakeholders on key accounts.· Actively involved in the 360 degree Brand management of the celebrity by providing creative inputs wherever required.

Raindrop Media is India’s leading public relations firm specializing in publicity, media relations and marketing communication for the entertainment, lifestyle & broadcast industry for over 25 years.Appointed to grow the existing business through cross function selling and oversee public relations activities including sales pitch decks, press releases, talent relations, social media and media kits. Translate complex financial concepts into crisp, jargon-free messages that speak to target audiences.Skills & expertise : Public Relations, Business Development, Media Sales, Media relations, Talent relations, Film, Entertainment Achievements include :• Grew new accounts by 20% adding an average of 3 new clients per month in addition to creating and implementing strategic publicity campaigns for existing partners including fyi TV 18, Disney Pictures, Sony Pictures and Warner Bros to name a few• Developed strategy and drove execution of seasonal campaigns across films, designated series, digital content and celebrity profiling across all media• Collaborated with stakeholders to ensure effective campaign delivery within deadlines• Interacted with a variety of internal and external partners to represent our clients with media influencers, including editors, publishers, news directors and other top journalists across fashion, retail, interiors, sports and entertainment categories

Mumbai, India

Optimal Media Solutions is a division of The Times Group which is India's leading media and entertainment publishing company specialising in creative media solutions.Employed as a media solutions expert offering integrated media solutions to advertisers across all industries. Also responsible for providing clients with several creative solutions in the realm of TV, digital, radio, outdoors and print media.Job Duties include :1. Identify & Present to potential clients providing effective creative solutions across the media house's platforms - TV, digital, radio, outdoors and print media.2. Build a sales funnel to achieve sales targets assigned to me.3. Creation of tactical innovative concepts that could attract potential sponsorships for the media house's intellectual properties.4. Collaborate with editorial teams and clients to devise creative storytelling techniques keeping in mind business and client's objectives. 5. Maintain relationships with stakeholders across various account segments (National editors, Media Agencies, SME, vendors)6. Staying up to date with new products and services of the group that could serve as a new offering to clients7. Surveying & Identifying trends across digital, print, radio & outdoor that could help the business be ahead of its competition

Bangalore, India

About : The Bag Studio (TBS) was a exclusive retail accessories brand founded in 2009 with a purpose of giving consumers high quality imported goods at affordable pricing. An exhibition & digital only model at its inception, TBS (The Bag Studio) expanded into a offline showroom concept owing to the growing demand created by the brand, the brand was distributed across 100+ multi department outlets and was distributed across the country.Key accomplishments :• Achieved an average of 140% of sales goals set out in the first three consecutive months• Greet, assist, inform & recommend customers of retail promotions in high traffic mall locations resulting in additional $8k revenue per month• Recommended alternative merchandise display styles to management, which were implemented and resulted in a 35% improvement in sales• Stock, replenish and organise inventory with accuracy and efficiency • Maintain accurate and attractive merchandise displays, ensuring strategic placement of products in order to maximise purchases• Provide outstanding customer service, receiving 96% in customer service feedback surveys• Hire and train full and part time employees about inventory practices, POS systems and product knowledge.• Complete sales transactions and returns• Enforce corporate safety standard and seasonal merchandising• Rotate merchandise and displays to feature new styles • Coach sales associates in product specs, sales incentives, and selling techniques• Created & Marketed innovative sales programmes around festive/sale season• Assisted the relevant team members when necessary in handling cash registers, organising inventory room, labelling products, unloading merchandise and cleaning up.• Aided local language speaking customers, increasing repeat and loyal customers by 30%