• B2B Content strategy – Developed a content strategy that outlined marketing channels, goals, and how to achieve them. Outcome = improved brand identity and generation of 100+ business leads• B2B Social Media/Email Campaign creation – Created social media posts, paid advertisements/posts and email campaigns for our company (as well as for our contracted clients). Posts highlight our strengths, success stories and community involvement; Email campaigns were targeted for different markets and different product offerings; Social media posts involved A/B testing, paid media, influencer collaboration and video creation• Competitive Analysis – Analyzed social media strategies of competitors including post types, engagement rates, hashtags, paid advertising• Content Calendar – Created and maintained a comprehensive content calendar for all marketing campaigns + events our sales team members would be attending and presenting at• Project management – Marketing project plan creation and maintenance, status reports, issues mitigation and tracking

Purchased travel agency franchise in 2019 and have been growing the business. With my experience in business operations and marketing, my business has tripled in the past 3 years. I am now considered a national expert on family travel and have a team of 7 full-time travel agents. This franchise is my exit plan for retirement - the goal is to build the business up to create sustainable income upon retirement.

Consultant overseeing large-scale, high visibility program implementation involving the merger/acquisition of 7 organizations under one umbrella. Responsible for management + high-level marketing strategy

Focused project: Reputation Management and Ease of Scheduling. Developed and implemented communication plan and messaging for affected teams and external stakeholders. Also conducted follow up sessions to assess impact

Lead project manager in the PMO providing direction, guidance and overseeing the portfolio of strategic initiatives requested by Executive Management team.

• Generated $13M in corporate revenue by leading and facilitating multiple strategic (pharmacy) implementations and creating and managing system-wide savings dashboard to be used by senior leadership.• Managed all communications and bulletins related to implementations• Managed targets, milestones, and budget changes, as well as collaborated with regional and system-level finance teams on metrics and assessing product performance.• Ensured project objectives met and aligned with sponsor vision through effective strategic planning and discussions with project sponsors and stakeholder groups. Used metrics to measure progress and team accountability.• Formed and managed 10+ enterprise-wide, cross-functional virtual teams