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@FB Strategy, creating a people-centric and unified experience for the FB app and across Meta

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I help Fortune 500 companies identify innovation opportunities, design and prototype new products and launch ventures. Market Gravity is a part of Deloitte's Applied Design practice - we use a human-centered design approach to rapidly develop new products that can truly enhance the human experience.

Ranked 4th for international MBA programs: https://www.forbes.com/colleges/hec-paris/ • Selected for the Entrepreneurship Specialization, work directly with the Saclay technology lab and scientists to develop a business plan and a go-to-market strategy for a wind simulation software.• Created and developed a business plan as a two-people team and received PIEPS grant tobuild a prototype for a start-up idea.• Led a supplier/media partnership and initiate a meeting the largest outdoor media vendor,Outfront Media (former CBS) to present a prototype.• Managed a senior engineer for a prototype/product development and recruit start-ups for aninitial user-testing.

• Increased the adoption rate of Extranet among EU suppliers by defining a lifecyclemanagement approach for supplier communications, providing training plan and concept,establishing an on-going training program, and defining a centralized suppliercommunication team.• Created a monthly business review for Wayfair EU and report on revenue, profitability, and risk metrics of all business functions and categories.

• Developed multiple social and digital strategies for lifestyle retail businesses.• Designed and coordinated content and engagement programs for a footwear business, Keds resulting 120% e-commerce traffic growth and 30% referral traffic from a content page to e-commerce in a quarter. • Pitched and secured a framework for Park Hyatt digital campaign #MyLuxList, generated 23,000 visits on myluxlist.hyatt.com during two-month launch phase.• Delivered quarterly reports on effectiveness of existing digital advertising campaigns and opportunities regarding emerging industry trends.

• Monitored and analyzed social media activities of Sears’ fitness blog and Facebook to ensure that social media tactics are steadily improving. • Created and produced weekly social media analytics for Sears’ Fit Studio.• Researched the most recent social media trends and implement to social media strategies for clients.