Sonia Cano Iván Email & Phone Number

Madrid, ES

Spain

I am responsible for the leadership and development of the marketing strategy and implementation plan in Iberia - including setting objectives with 1 x direct report to monitor and follow-up on activities to continuously improve marketing performance and ROMI.

Madrid, Community Of Madrid, Spain

Helping Nilfisk Iberia to become a strong player in the spanish country being the bridge between local sales and global marketing. Drive digital Marketing Strategy for the country aligned with Global Marketing Objectives and KPIs.

Spain

• Digital Marketing Plan ideation and implementation to achieve suppliers and business objectives
• Manage Marketing Budget to develop marketing strategy and meet commercial growth targets
• B2B integrated marketing campaigns from E2E - Research to define Audiences (Buyer Persona), ideation/activation/retention/referral journey
• Content creation to engage Audiences with Digital Agency to improve SEO
• AB testing to measure different activities (Landing Pages, Emailing, GDN, Social Ads, Homepage...)
• Tracking and measurement of the marketing campaignsTools -

Madrid, Community Of Madrid, Spain

• Adaptation and Localization of Digital Marketing Campaigns
• Set up all related to events (on/off) / fairs / sponsorships/ webinars across the region
• Ensuring the best Customer Journey, working closely with Customer Service and Digital Team
• Media Plan and Execution (on/off) - Actions to improve SEO, SEM, Social Media Content (with PR Agency)
• Organic Social Media Content Planning and Management (Twitter and Linkedin)
• Building Branding Campaigns locally to improve Brand Awareness in Spain and Portugal

Madrid Area, Spain

Events organization and coordination.Product Launches Roadmap (launch of campaigns, prices strategy, market research).Database´s control and marketing campaigns in the NEC DS CRM Salesforce.Managmenet Channel Measurement and Fidelity Program coordination –Solutions Plus.Coordination with advertising agencies in order to implement the EMEA communications PR.

Madrid Area, Spain

Managing and responding customer claims, incidences, and DOASMeasuring customer satisfaction through different surveys and report`s creationat manager level. Auditing the whole commercial area of the businessChampion for reporting and analysis of the Sales Transactional SurveyCoordinating the SPM-Vodafone SurveyAssist Quality Director with presentations.

London, United Kingdom

Customer Service and Sales SupportMerchandising assistanceLogistic's and Stock's Control and OrganizationProduct's reception and control

London, United Kingdom

Media coverageCreation of press releases and newsletters targeted to the appropiate audienceImplementing the Festival communication campaignLaunch event’s organization including contracting venues with the management production's organisation

Barcelona Area, Spain

Business Development, creating new opportunities and keeping the relationships with existing and new customersImplementing the marketing and events activitiesContact with advertising agencies, and creative teamsCreation and management of the Customer's database

Barcelona Area, Spain

Responsible for launching the magazine, events, media contacts, etcFill in the advertising spaces in the magazineFair Trade presenceWorking closely with Advertising agenciesDatabase managementManaging the sponsorships for a couple of TradeShows

Executive Programme In Digital Marketing, Digital Marketing, Epdm+

Cursando el Executive Program in Digital Marketing - Marketing Strategy / Inbound Marketing / Outbound Marketing

Salesforce Pardot Specialist, Marketing Automation Tools

Activities and Societies: Maximize the marketing automation tool to achieve your marketing objectives and define the right strategy. Now.

Posgrado Marketing Digital, Marketing Digital, 8,5

We were covering the main aspects of the Digital Marketing…from email marketing, websites, loyalty programs, SEM and SEO, Affiliate.

Marketing And Communications, Honors, Marketing Y Comunicación

Humanidades, Humanidades/Estudios Humanísticos