Sonia Coghlan Email & Phone Number

United States

Boulder, Colorado, United States

• Run a non-stop, fast-paced house of five with three kids ages five, seven and nine• Manage multiple schedules with built-in flexibility• Ability to work under pressure, build teamwork and provide conflict resolution • Manage household finance and budget• 2023-24 Team Manager for BC United, 15 Boys Advanced Steel West• 2024-25 Team Manager for Albion SC Boulder County, WC B15 Premier • 2024-25 PTO Room Parent for Kindergarten, 2nd Grade and 4th Grade

• Managed and optimized digital advertising campaigns for our partners by providing quality feeds• Analyzed and reported key metrics of partner campaigns by identifying revenue growth opportunities and key search words that improved conversion rates• Strategized with key executives of start-ups to generate new business online focusing on affiliate channels

Honolulu, Hi

• Developed, built and fostered relationships with 13 franchise partners in the Pacific Islands which include the Hawaiian Islands, Guam, and US Military Bases in Japan and Korea, to ensure brand and revenue goals are met for KFC, Pizza Hut and Taco Bell• Collaborated with Franchisees’ Marketing Directors to ensure execution of national marketing calendar while supporting local initiatives and menu pricing strategy to maximize annual business results • Analyzed monthly reports of… Show more • Developed, built and fostered relationships with 13 franchise partners in the Pacific Islands which include the Hawaiian Islands, Guam, and US Military Bases in Japan and Korea, to ensure brand and revenue goals are met for KFC, Pizza Hut and Taco Bell• Collaborated with Franchisees’ Marketing Directors to ensure execution of national marketing calendar while supporting local initiatives and menu pricing strategy to maximize annual business results • Analyzed monthly reports of mystery shoppers and discuss with Operations Manager and Above Store Leaders the key criteria to improve customer service at stores: cleanliness, hospitality, accuracy, maintenance, product quality and speed of service• Managed and implemented new supply chain processes for our partners with local and national distribution centers to monitor forecasts and ensure on-time availability of products/ingredients• Strategized with partners to identify changing market conditions and cost reduction plans that save franchise partners significant amounts on product costs • Provided QA (Quality Assurance) support to ensure compliance of annual supplier/distribution center and quarterly restaurant food safety audits to uphold GFSI (Global Food Safety Initiative) recognized audit schemes and company standards • Supported Yum! QA with local crisis management by working with cross-functional teams, franchise partners, restaurants, suppliers and distributors when an emergency arises to prevent possible food safety issues while ensuring product coverage Show less

Honolulu, Hi

• Oversaw the strategic planning of annual marketing budget and advertising plans that included TV, Print, Radio and Online for all clients• Analyzed key performance indicators set with clients to increase sales, transactions and ticket average to beat prior year performance• Evaluated standard menu sales mix and promotional campaigns, and recommended improved campaigns, by addressing growth drivers and bleeders to ensure ROI was met by reviewing sales versus advertising expense… Show more • Oversaw the strategic planning of annual marketing budget and advertising plans that included TV, Print, Radio and Online for all clients• Analyzed key performance indicators set with clients to increase sales, transactions and ticket average to beat prior year performance• Evaluated standard menu sales mix and promotional campaigns, and recommended improved campaigns, by addressing growth drivers and bleeders to ensure ROI was met by reviewing sales versus advertising expense ratios• Conducted monthly and annual state of the business meetings and presented KPIs and performance metrics with client executives to discuss strategy and opportunities to grow revenue • Reviewed store layouts and recommended placement of POP to maximize usage and ensure all communication touch points with customers were met • Conducted weekly internal team meetings with creative, media and PR departments to maintain project workflow • Prepared creative briefs for the foundation of advertisements and marketing collateral the creative team will produce• Supervised KFC Hawaii and Burger King Hawaii online presence by launching Company’s Email Fan Club/Social Media sites (Facebook and Twitter), reviewing online analytics, and managing Email/Web Campaigns• Developed and maintained client relationship management by leading the agency’s day-to-day relationship with client contacts at manager levels• Gained experience in the following industries: Travel & Tourism, Education, Quick Service Restaurants, Entertainment, Retail, Telecommunications, Supermarket Chain, and Packaged Goods• Developed client experience with global, domestic and local brands: Burger King, KFC, KTA Super Stores, go! Airlines, Pacific Historic Parks, Hawaii Preparatory Academy, Hilo Hattie, Island Edge, Maui Divers Jewelry, Mina Pharmacy, and Cirque Polynesia Show less

Honolulu, Hawaii, United States

Culver City, California, United States

• Planned and executed different marketing initiatives including gathering and analysis of territory data, preparing publicity and promotion requests for new release, acquisition, catalogue and television products for international offices• Managed the creation and distribution of promotional items to over 60 Sony Pictures Home Entertainment (SPHE) operating territories and distribution partners, including negotiations with vendors on merchandise costs• Coordinated and organized the… Show more • Planned and executed different marketing initiatives including gathering and analysis of territory data, preparing publicity and promotion requests for new release, acquisition, catalogue and television products for international offices• Managed the creation and distribution of promotional items to over 60 Sony Pictures Home Entertainment (SPHE) operating territories and distribution partners, including negotiations with vendors on merchandise costs• Coordinated and organized the logistical planning of worldwide sales and marketing conferences, and corporate events by managing timelines, materials with other divisions, accommodation and entertainment requirements while maintaining budget• Managed the release schedule for Asia Distribution Partners Show less

Culver City, California, United States

M.A., Communication Management

B.A., Economics W/Minor In Business Administration

Education record