Description: Marketing solutions company that consults with organizations, including Crain's New York Business, Arch Global Advisors, OnBoard Informatics, Planet Be Music, and Moguldom Media Group (StyleBlazer.com, HipHopWired.com, MadamNoire.com, and Moguldom Films.)KEY ACHIEVEMENTS:+ Created advertiser-specific programs for Black Music Month, and the launch sponsorship program for Moguldom Films, incorporating digital, mobile, social media, and local event capabilities.+ Analyzed key insights to create “Moguldom Mavens” nomenclature, and position its Women’s market+ Developed and designed general presentations, collateral, press material, and marketing roadmaps.

American out-of-home media company that enables marketers to target on-the-go audiences through a diverse network of digital, static and mobile products in shopping centers, bars, nightclubs and commuter stations.KEY ACHIEVEMENTS:+Developed custom marketing solutions, contributing to revenue growth and elevating client perceptions. Sold-through programs included EYE’s first-ever interactive display panels which were showcased at the 2016 OBIE Awards.+Developed and managed execution of multi-faceted, B2B campaigns and programs that drove engagement with target client audiences and increased brand awareness.+Generated sales collateral, presentations, integrated proposals and training materials that brought media assets and value propositions to life for sellers and their clients.+Supported 15 ad sales executives and packaged out-of-home digital and static media, plus experiential, geofencing and mobile platforms.+Reframed day-to-day marketing operation to strengthen its alignment with sales goals and go to market tactics.+Developed wireframe and crafted copy for trade website, with a focus on media products, audience value, social media and corporate announcements.

Demand Media, now known as Leaf Group, is an American content and social media company that markets online brands such as eHow and Cracked.com, and creates online content based on a combination of measured consumer demand and predicted ROI.KEY ACHIEVEMENTS:+Programmed national sales meeting and spearheaded a comprehensive follow-up analysis to determine how effectively objectives were met. Findings informed phase two sales training and management goals.+Collaborated with leadership to launch Demand Media’s first trade digital and print advertising campaign+Partnered with vendors on research initiatives that evaluated B2B marketing activities of competitors and advertiser awareness/perceptions of Demand Media.+Collaborated with VP/Trade Marketing to develop training program and materials on new selling methods.

A leading media and marketing solutions company that reaches millions of people through digital, mobile, broadcast, and print media. It is the largest U.S. newspaper publisher, as measured by total daily circulation.KEY ACHIEVEMENTS:+Directed the creation and execution of USA Weekend’s trade branding initiatives, helping to drive annual advertising revenues of up to $100 million.+Streamlined operations and annual budgets to increase department productivity by 50% over a four-year period. Oversaw 600+ marketing and research projects a year.+Marketed capabilities and assets like usaweekend.com, usatoday.com, and editorial contributors.+Developed research and marketing programs that opened doors to hard-to-reach clients and captured foreign automotive business for the first time.+Collaborated with Publisher and VP/Ad Sales to develop annual plans and brand marketing initiatives.+Supervised staff of 13 including marketing managers, research strategists and creative designers.+Selected to serve on the USA Today/USA Weekend Employee Engagement Committee, and chosen to undergo a Gallup training program to become one of eight company-wide coaches of the Strengths Performance program.