Chaser helps small and mid-size businesses get paid sooner with its award-winning payment chasing automation platform, debt collections services and outsourced credit control services. Since launching in 2014, Chaser has been dedicated to solving this late payment problem for all businesses that sell on payment terms. By sending automatic and intelligent reminders, the software and service provider effectively gets invoices paid on time without losing the human touch. To date, Chaser has helped users chase over £10 billion in overdue invoices.Chaser was named the Accounting Excellence ‘Cloud App of the Year’ three years in a row (2017, 2018, and 2019), Xero’s ‘App Partner of the Year’ (2016), and App Partner of the Month (August 2019).https://www.chaserhq.com/https://twitter.com/chaser_hqhttps://www.linkedin.com/company/chaser/https://www.facebook.com/ChaserAR

Compleat offers smart spend software designed to eliminate paper, unite finance, procurement and budget holders as well as provide a real-time picture of company finances. I'm a member of the executive leadership team responsible for setting the company’s growth strategy and orchestrating the execution of it. As CMO, I oversee all areas of marketing including demand generation, marketing automation and technology, CRM and database marketing, content marketing, thought leadership, marketing communications, public relations, brand building, social media, product & field marketing, services marketing, email marketing, corporate communications, advertising, analytics and business development. - Member of the executive team- Implementation of the full marketing mix- Budget holder

Compleat Software offers the next generation of purchasing and budget management automation. designed to eliminate paper, unite finance, procurement and budget holders and provide a real-time picture of company finances. I lead Compleat’s growth and market-innovation initiatives, namely marketing and communications functions. Responsible for software commercialization focused on developing better, easier and more environmentally sound ways to process invoices and manage budgets.I manage and focus on Compleat’s efforts to accelerate new growth by developing marketing strategies and leading the plan across full mix of disciplines including IMC, demand generation, digital, content marketing, CRM & database management, product & field marketing, services marketing, PR, social media, email marketing, and corporate communications, advertising, analytics and business development. - Member of the leadership team- Implementation of the full marketing mix- Management of all areas of marketing

Sectors: B2B, B2CIndustries: Advertising Technology, AdTech, Professional Services Responsible for providing executive leadership and management of the company’s marketing organization including: IMC, digital marketing, content marketing, CRM & Database management, product & field marketing, services marketing, PR, social media, email marketing, internal communications, and demand generation. PLANNING, EXECUTION & STRATEGY - Translate sales goals into effective marketing strategies and campaigns that support quarterly and annual goals. Develop and strategize integrated campaigns, short- and long-term plans and budgets in accordance with marketing plans. Evaluate performance.- Work at both the operational and strategic level to actively deliver the company vision, strategy and business plan.- Help craft and deliver compelling value propositions that resonate with customer needs.- Design, implement and oversee a strategic and tactical marketing plan that includes the full marketing mix. Measure the success. MARKETING ANALYTICS, METRICS & ROI- Develop and implement metrics and standards for major areas of accountability, measuring and monitoring stakeholder approval as well as the impact on sales revenue and customer satisfaction.- Make data-driven decisions to move the team and product forward and hit company goals.- Manage the budget for maximum return on investments, including forecasting. - Track KPIs.LEADERSHIP- Lead, build and train a world-class, high performing, marketing team helping to drive growth, build on the company’s brand and reputation in new and existing markets, and establish Switch as a thought leader. - Manage the day-to-day operations of the marketing team, including setting priorities, OKRs, fostering constructive working relationships, monitoring workload and providing direction where needed.- Inspire and lead a marketing organization that delivers against marketing goals, with clearly defined roles and career paths.

Sector: B2BIndustries: Technology, Software & Professional ServicesResponsible for all activities related to conceptualizing and implementing the overall marketing strategy for professional services and management consulting, the integration of SAP ERP solutions as well as the sale of SAP Business All-in-One, SAP Business ByDesign & SAP BusinessObjects. B2B MARKETING STRATEGY: Provide leadership and proactive strategic thinking on the development and implementation of the overall marketing vision. Create marketing and IMC plans to penetrate existing and new markets. KPIs & METRICS (ROI): Develop and measure KPIs, including customer acquisition, conversion rates, participation rates, satisfaction, retention rates and growth rates. Analyze marketing programs and adjust strategy and tactics to increase effectiveness. Prepare and manage the marketing budget (including forecasting).DIGITAL MARKETING: Manage the digital marketing strategy (website, social media, videos, blog) aligned with the marketing plan. Track metrics and make recommendations.. MARKETING COMMUNICATIONS: Increase market awareness by using a combination of traditional and innovative marketing techniques (marketing mix). Write and edit marketing collateral. Prepare the editorial calendar for content marketing based on sales pipeline and industry focused goals. DEMAND GENERATION & SALES ENABLEMENT: Work with inside sales to develop strategies for demand generation including lead management, nurturing and tracking. Supervise activities of external vendors. PUBLIC RELATIONS: Oversee public relations, client communications, events, sponsorships, and more. Act as spokesperson and media contact. PARTNER MANAGEMENT: Manage relationship with SAP including Market Development Funds (MDF), PartnerEdge, SAP Virtual Agency. EVENTS MANAGEMENT: Plan and manage client events and trade shows to meet lead generation goals. BRANDING: Ensure a consistent brand message. Oversee the re-branding project.

Sector: B2BIndustries: Technology, Software & Professional ServicesI planned, developed and oversaw multichannel global integrated marketing communications (IMC) plans and activities for SAP ERP HCM & Financials software including: digital marketing, website strategy & planning, email marketing, social media & community management, publicity, advertising, direct marketing, public relations, branding, sales promotion, web analytics, content marketing, corporate communications, lead generation, copywriting, editing, publications (brochures, newsletters, solution briefs), blogs, videos, webinars, and media monitoring.Managing marketing campaigns from start to finish, I successfully increased product and brand awareness, tracked and generated leads, and optimized lead conversion. I was the owner of the corporate online presence including the website and all online advertising activities (including SEO, SEM, social media, blogs, and more). Highlights: - Launched social media sites successfully, including LinkedIn, Twitter, Facebook, Google+, SlideShare, YouTube, and Instagram, while tracking a successful, increasing growth rate each month. (2013-2014 growth rate of 400%). - Managed all marketing communications activities including direct marketing, promotion, public relations, sales promotion, publicity, online marketing, branding, content marketing and lead generation.- Launched numerous content marketing initiatives, which generated (and continue to generate) a high number of leads.- Managed the website, continually increasing traffic (by over 50% in 2013-2014) and reducing the bounce rate from 50-60% to continually under 8%.

Sectors: B2B, B2C, B2B2CIndustries: E-commerce, Media Technology, Trading, Mobile Apps, CommoditiesI managed all marketing communications activities including: webinars, online and print promotions, online and digital marketing, website strategy and planning, content management system, NPS surveys, content marketing, email marketing, social media and community management, publicity, advertising, public relations, branding, sales promotion, web analytics, corporate communications, lead generation, copywriting, editing, publications (brochures, newsletters, ads, etc.), and media monitoring.Highlights: - Participated in the launch of the first microsite completely on the Content Management System- Designed and maintained a monthly webinar program, which generated a generous amount of leads - Launched social media sites successfully, including Twitter and Facebook- Organized the internal re-branding launch - Launched and managed the monthly internal newsletter

Sector: B2BIndustries: Professional Services, LawWhile taking on the copywriting, editing, public relations, sponsorships, donations, and fundraising activities, I also collaborated in the other marketing and business development projects such as the intranet, website, online and digital marketing, promotions, speeches, email marketing, proposals, service offers, RFPs, branding, media, corporate communications, publications (brochures, newsletters, etc.), media monitoring, directories, and translation.Highlights: - Acted as Campaign Director for internal donations; raised over 100k for Centraide- Successfully coordinated service offers and responses to RFPs that directly closed deals for the company- Wrote, translated and revised lawyer biographies for the web- Edited and translated legal publications

Sector: B2CIndustries: Retail, Public CompanyMy main tasks included internal communications, speeches, intranet, corporate communications, Human Resources communications, organizational training material, copywriting, editing, training material, employee engagement, employee relations, Vancouver 2010 Olympic & Paralympic Games, change management communications, crisis communications, sustainability, email marketing, videos, internal marketing, internal events, social committee, staff communications, translation, organizational communications, and translation.Highlights: - Launched and managed the internal newsletter- Wrote and developed sales training programs (2010 Vancouver Olympics, diamonds, sustainability)- Part of the 2010 Vancouver Olympics project team and attended the events on behalf of Birks- Developed a translation management process- Helped launch the first intranet- Winner of a Performance Excellence Award and a Quarterly Achievement Award.

Sectors: B2B, B2CIndustries: High Tech, Software, Legal Services, Professional Services, Financial Services, Media & Marketing, Intellectual Property, HR, Military & Defense, Social Sciences, Public Sector, Consumer Products, RetailAs a freelance copywriter, editor and translator, I worked with various international organizations in providing high quality content in both French and English. The industries covered include marketing, advertising, multimedia, human resources, legal services, military and defense, social sciences, software, technology, intellectual property and business. Highlights: - Wrote, edited and translated web copy- Translated an International Commerce Law textbook- Translated ad copy for Loulou Magazine- Wrote business websites for numerous customers, comprising keywords and SEO - Translated over 50 resumes for various industries and roles - Produced copy for advertising projects and corporate communications

- Supported corporate communications including: internal communications, investor relations, crisis communications, media relations, PR, corporate desponsibiliy and identity- Prepared corporate docmentation for the Board of Directors- Wrote, copyedited and translated President speeches - Devised, developed and implemented internal communications programs to support organisational objectives - Ensured the consistent and accurate delivery of key business messages with defined internal audiences- Supported HR and employee communications- Promoted the profile of the "company behind the brand" (corporate branding)- Reviewed market research and prepared research presentations