Sónia Santiago Felgueiras Email & Phone Number

Lisbon, Portugal

Acting within the tourism and leisure industry, The Value of Time Group offers unique, exceptional experiences in a hymn to Portugal, remaining insatiably curious by disrupting conventional logic.Created in 1994, the Group’s first public expression took place in Seia, in 2002, with the opening of the Bread Museum. Three decades later, we keep on the path of favouring an integrated economic approach based in a new model of social economy and added value, highlighting origins and authenticity in every of our 13 brands and 46 spaces across Portugal and in the USA. All our brands have a common denominator that brings them together: Portugal. Brands by The Value of Time Group: Museu do Pão, Mundo Fantástico da Sardinha Portuguesa, Comur, Museu da Cerveja, Casa Portuguesa do Pastel de Bacalhau, A Brasileira do Chiado, Mensagem de Lisboa, Joalharia do Carmo, Silva & Feijóo, Casa Pereira da Conceição, Confeitaria Peixinho, Hästens Sleep Spa - CBR Boutique Hotel and Figurado de Barcelos – O Valor do Tempo.

Leiria - Lisboa

Focused on bathroom spaces, Roca achieved the world leadership of the sector in 2006. Today, Roca’s commercial network spreads over 170 countries supplied by its 83 production plants and more than 23.000 employees worldwide. Roca values are sustainability, technology and innovation to enhance bathroom experience.In Roca Portugal, I am Marketing Manager and Roca Lisboa Gallery Manager. Focus on customers and brand positioning are our main goals, creating synergies between Marketing actions empowered by Roca Lisboa Gallery as a distinctive tool.

Leiria Area, Portugal

Brand development: Assure corporate brand strategy to be implemented in Portugal and develop new tools to reach the targets in a coherent and consistent way.Generate sales: Mainly focused on clients, our Marketing strategy is developed for generate sales, by frequently communicating with distributors, providing them strong sales arguments and promotional materials, as well as regular trade marketing campaigns to boost sales at POS.

Leiria Area, Portugal

Create, implement and promote Trade Marketing campaigns within distributors, end users and distributors sales forces in coordination with Roca sales team.

Leiria Area, Portugal

With a leading position in the manufacture of roof tiles and fittings for façades and roof covering - both flat and pitched, CS is the market leader in Portugal and a strong international reference, with presence in over 35 countries. With an annual production capacity of 57 million units, CS currently has an industrial park with 5 factories with special focus on Premium models. In order to consistently promote the CS brands within customers and prescribers, I was responsible for all commercial and institutional communication, development of new catalogues and portfolio, communication about new product launches, organization of training courses, organizing events and corporate presentations, communication agencies, media and associations in the sector and the official CS newspaper.

Setúbal Area, Portugal

The Navigator Company is the 5th largest European producer of uncoated printing and writing paper, and the world's leading premium paper.The integration in Soporcel 2000 fits in the formation of the team's sales office in Portugal, during the restructuring of the Directorate of Soporcel Commercial team, becoming specialized sales offices for each market.As a Sales Assistant / Controller directly reporting to the General Manager, I was responsible for Portugal, Palop's, Morocco and Tunisia markets and have participated in the development and control of the sales budget and variance analysis, preparation, calculation and statistical reports, allocations management (continuous interaction between production planning and sales), credit control, pricing and claims administration. It implies a large exposure to the daily contact with customers and a direct participation in decision-making.

Executive Master, Branding

Executive Master, Services Marketing Management

Graduated