Sonia Friedrich

Sonia Friedrich Email and Phone Number

Head of Partnerships @ behamics
Byron Bay, NSW, AU
Sonia Friedrich's Location
Byron Bay, New South Wales, Australia, Australia
Sonia Friedrich's Contact Details

Sonia Friedrich work email

Sonia Friedrich personal email

n/a
About Sonia Friedrich

Who we are: Rather than build an Agency I decided to bring in the best consultants from around the world to solve client challenges. We come together as required.What we don't do: We don't work with businesses, or people, happy with their status quo.What we do: Empower You, Your team and Your business with Behavioural Science Wins.* Prove outcomes and increase your bottom line. *Apply behavioural science to empower you and your team, to increase your profitability*"Amaze and enlighten" your audience at Conferences and Events* Advise CEO's, Founders and Executives* Work with Fortune 500's to Start-Ups. Innovators, and Businesses in Crisis* Share BeSci via Sonia's On-line Academy refer soniafriedrich.com for 'Irrational Pricing Wins!'* Host CBO25 with my Diversifiglobal.com affiliatesWe have fun in business applying BeSci and measuring successful outcomesWe work closely with you and your teams, across departments and all staff levels to add the behavioural science edge to your business. Coupled with 25+ years of business and marketing solutions. We will give you true measured outcomes and direct bottom line impact. We bridge Nobel Prize winning insight and thought leadership from around the globe into business application, which means we pilot and prove before spending too much money...so it's not wasted. The aim: to save you money instead. We love being accountable and empowering your staff to become evidence based decision makers, which increases their confidence and value, and your bottom line. Sonia is hired because people want her brain, clarity and they trust her. Often they want a new set of eyes to see what they are missing. We make BeSci Hero's.I'm told I am a gifted speaker and presenter."Amazing, Enlightening, Inspiring." is unanimous feedback from audiences.I'm keen to give your audiences the edge with inspiring AND practical application they can use in their business, immediately. Otherwise, why be there?Clients are in Australia, New Zealand, Germany, Sweden, UK and USA, including Fortune 500 Companies through to SME's, StartUps / Entrepreneurs. For more visit soniafriedrich.comAnd I love wildlife photography and my connection to nature. Be inspired here soniafriedrichphotography.com

Sonia Friedrich's Current Company Details
behamics

Behamics

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Head of Partnerships
Byron Bay, NSW, AU
Website:
behamics.com
Employees:
30
Sonia Friedrich Work Experience Details
  • Behamics
    Head Of Partnerships
    Behamics
    Byron Bay, Nsw, Au
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  • Behamics
    Consulting Global Strategic Partner
    Behamics Nov 2023 - Present
    Australia
    Consulting Partner with behamics to drive global business growth. Leaders in causal AI and Behavioural science for e-commerce with dynamic intelligent nudge solutions. Average results are:+15% increase net revenue -5% reduction in product returns-11% revenue loss identified due to site errors.Clients: ESPRIT, NESPRESSO, VOLVO, OTTO, DOUGLAS and moreGAABS Award winners.
    View
  • Welcome To Nudgeland - Keynotes
    Director
    Welcome To Nudgeland - Keynotes Dec 2018 - Present
    "Amazing." "Inspiring" "Enlightening" is the consistent feedback from audiences. You can trust your audience with Sonia. She can hold a room like few can and will amaze your audience with insights and practical tips to apply, immediately. Sonia empowers people in business and life with Behavioural Science. Every keynote is tailored.Keynote clients include: MICROSOFT, KPMG (Upside Faculty), SUNRICE, PFIZER, ASTRAZENECA, MERCK, JVAT + othersNUDGESTOCK, THE EXCHANGE SUMMIT, DEPARTMENT OF INNOVATION, INDUSTRY & SCIENCE, EO - CEO RETREATS, WOMEN'S FORUM PKN AUSTRALIASIAN CONFERENCE...+ morePre-COVID Sonia ran her 3-Day BeSci Academy live. Now she has opened this content to everyone through her on-line Academy. 'Irrational Pricing Wins!' is Sonia's flagship event. You can empower your team and transform how you think about pricing and how people actually spend money. You will never look at pricing the same way again.Popular keynotes include;• Irrational Pricing Wins!• The Power of Personalisation• The Disruptive Power of Friction• Data is Sexy and Wins!• Add the Behavioural Science Edge• Why you are Irrational, so are you customers and employees!Contact Sonia for Speakers Kit at sonia@soniafriedrich.com
  • Sonia Friedrich Consulting Pty Ltd
    Behavioural Science Strategist; Keynote Speaker; Mentor To Founders / Exec Level
    Sonia Friedrich Consulting Pty Ltd May 2009 - Present
    Byron Bay
    Visit soniafriedrich.com for client results.Sonia is a leader in the strategic and tactical application of behavioural science in business. In 2011 she was one of the first in Australia to adapt to this field, building new models to apply BE (as it was called) to shatter entrenched paradigms of business. Disrupting her own career, she changed the game for clients. Her first being the largest brand in the pharmaceutical industry - Humira, consulting for DeltaMVSonia runs a "Hybrid-Consultancy: Business + Behavioural Science" applying her Strategic skills and employing an expert team of Global Consulting Behavioural Scientists, Data Scientists Statisticians and Analysts. While living in the idyllic Byron Bay, this hasn't stopped her from becoming globally renowned. She was invited as one of the Founding Members of Diversifi - the world's largest operating network for applied behavioural science globally, with over 140+ practitioners in 22 organisations and growing. www.diversifiglobal.com. She is a trusted Keynote Speaker. She amazes audiences every time.From Fortune 500 Companies to StartUps / Scale Ups. Innovators to Businesses in Crisis. Clients include Abbvie, AstraZeneca, The Dow Jones Group, Newscorp, MSD (Merck), THE LUME, Naked Juice Bar (Entrepreneur of the Year, Sweden) and more.To date she has worked with clients in Australia, New Zealand, Germany, Sweden, USA and the U.KSonia is the APAC Global Strategic Partner for behamics. GAABS Award winners. Leaders in BeSci + AI for e-Commerce to increase net revenue and reduce product returns with average results of +15% and -5% respectively.Sonia will work with anyone wanting to change the game for their business or for themselves. FREE - Sonia is always happy to give 1 hour of her time to any new client to see if there is a WIN:WIN.
  • Kpmg Upside Founders Progamme
    Teaching Faculty
    Kpmg Upside Founders Progamme Jan 2020 - Aug 2022
    Australia
    Teaching Behavioural Science and 'The Disruptive Power of Friction' to FoundersTo apply visit: founderprograms.com
  • Ghg | Greyhealth Group
    General Manager
    Ghg | Greyhealth Group May 2008 - May 2009
    Sydney, Australia
    Reviewed business sustainability and managed business restructure to within another division of GREYAdvised on the recruitment for her successor in the restructureWon new business within 2 months of appointmentManaged advertising and medical education offering.Held a position on the Healthcare Communications CouncilClients: Pfizer, Eli Lilly, Allergan; GSK; Schering Plough.
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  • Sabattical
    180 Acre Biodynamic Farm
    Sabattical May 2007 - Jan 2008
    Bredbo Nsw
    Nine months on biodynamic farm. Planted 3000 organice garlic and looked after hobby truffle farm. Shared with kangaroos, echidnas and eagles. How wonderful to experience this land. Sacred land. Limestone Farm.
  • Because You Can Pty Ltd
    Principal
    Because You Can Pty Ltd 2002 - 2007
    Sydney, Australia
    Strategic Marketing Consultancy - Hired for strategic planning and implementation; commissioning and briefing of service agencies on behalf of clients; marketing training; client pitches; Director mentoringClients: AstraZeneca, MSD, Sudler & Hennessey, HCN Research Division, Cordis (division of J&J), Two Blind Mice, IntraMedPro bono:The Fred Hollows Foundation & Bungaburra Productions
  • Sudler & Hennessey
    Group Account Director
    Sudler & Hennessey 1997 - 2002
    Sydney, Australia
    Number 1 Healthcare Advertising Agency in AustraliaPitch success rate: 70%Won Viagra pitch within 6 weeks of being hiredLed campaigns to launch Viagra, Neurontin, Oxis & AstraZeneca Pharmacy divisionGroup Account Management of brands for Pfizer and AstraZeneca:Individual Australian Brand Value - $1 million to $80 millionBrands: Norvasc; Neurontin, Viagra; Zithromax; Oxis, Pulmicort; Rhinocort; Seroquel
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  • Merck
    Product Management
    Merck 1990 - 1995
    Sydney, Australia
    Fortune 500 Number 1 Pharmaceutical company for 7 years runningExperienced at building brands at all phases of the life cycle and creating a new marketManaged 3 brands over 5 years: : Launched Proscar; Managed Timoptol / Timoptol XE & Pepcidine
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  • Alza Corporation
    Internship
    Alza Corporation 1989 - 1990
    Mountain View, California, Usa
    1 year AIESEC internship through Stanford University
  • Faulding Pharmaceuticals
    Brand Manager
    Faulding Pharmaceuticals 1987 - 1989
    Adelaide, Australia
    Brand Manager for Neutrogena Skin and Hair Care products Australia.Managed 8 products and launched Neutrogena Hand Cream and Acne Mask
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Sonia Friedrich Skills

Behavioural Economics Strategy Marketing Strategy Marketing New Business Development Market Research Brand Management Advertising Management Public Speaking

Sonia Friedrich Education Details

Frequently Asked Questions about Sonia Friedrich

What company does Sonia Friedrich work for?

Sonia Friedrich works for Behamics

What is Sonia Friedrich's role at the current company?

Sonia Friedrich's current role is Head of Partnerships.

What is Sonia Friedrich's email address?

Sonia Friedrich's email address is so****@****.com.au

What schools did Sonia Friedrich attend?

Sonia Friedrich attended University Of South Australia, Blackwood High School.

What are some of Sonia Friedrich's interests?

Sonia Friedrich has interest in Writing, Com Writing, Human Rights, Civil Rights And Social Action, Environment, Comwriting, Photography Www, Poverty Alleviation, Com, Disaster And Humanitarian Relief.

What skills is Sonia Friedrich known for?

Sonia Friedrich has skills like Behavioural Economics, Strategy, Marketing Strategy, Marketing, New Business Development, Market Research, Brand Management, Advertising, Management, Public Speaking.

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