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Sonia Friedrich Email & Phone Number
Head of Partnerships
at
behamics
1 work email found
@virginbroadband.com.au
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Partnerships
Location
Byron Bay, New South Wales, Australia
Company size
Who is Sonia Friedrich? Overview
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Quick answer
Sonia Friedrich is listed as Head of Partnerships at behamics, a company with 30 employees, based in Byron Bay, New South Wales, Australia. AeroLeads shows a work email signal at virginbroadband.com.au and a matched LinkedIn profile for Sonia Friedrich.
Sonia Friedrich previously worked as Consulting Global Strategic Partner at Behamics and Director at Welcome To Nudgeland - Keynotes. Sonia Friedrich holds Bachelor Of Business, Marketing from University Of South Australia.
Company email context
Email format at behamics
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{first}{last}@virginbroadband.com.au
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Profile bio
About Sonia Friedrich
Who we are: Rather than build an Agency I decided to bring in the best consultants from around the world to solve client challenges. We come together as required.What we don't do: We don't work with businesses, or people, happy with their status quo.What we do: Empower You, Your team and Your business with Behavioural Science Wins.* Prove outcomes and increase your bottom line. *Apply behavioural science to empower you and your team, to increase your profitability*"Amaze and enlighten" your audience at Conferences and Events* Advise CEO's, Founders and Executives* Work with Fortune 500's to Start-Ups. Innovators, and Businesses in Crisis* Share BeSci via Sonia's On-line Academy refer soniafriedrich.com for 'Irrational Pricing Wins!'* Host CBO25 with my Diversifiglobal.com affiliatesWe have fun in business applying BeSci and measuring successful outcomesWe work closely with you and your teams, across departments and all staff levels to add the behavioural science edge to your business. Coupled with 25+ years of business and marketing solutions. We will give you true measured outcomes and direct bottom line impact. We bridge Nobel Prize winning insight and thought leadership from around the globe into business application, which means we pilot and prove before spending too much money...so it's not wasted. The aim: to save you money instead. We love being accountable and empowering your staff to become evidence based decision makers, which increases their confidence and value, and your bottom line. Sonia is hired because people want her brain, clarity and they trust her. Often they want a new set of eyes to see what they are missing. We make BeSci Hero's.I'm told I am a gifted speaker and presenter."Amazing, Enlightening, Inspiring." is unanimous feedback from audiences.I'm keen to give your audiences the edge with inspiring AND practical application they can use in their business, immediately. Otherwise, why be there?Clients are in Australia, New Zealand, Germany, Sweden, UK and USA, including Fortune 500 Companies through to SME's, StartUps / Entrepreneurs. For more visit soniafriedrich.comAnd I love wildlife photography and my connection to nature. Be inspired here soniafriedrichphotography.com
Listed skills include Behavioural Economics, Strategy, Marketing Strategy, Marketing, and 6 others.
Current workplace
Sonia Friedrich's current company
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Behamics
12 roles · 39 years
Sonia Friedrich work experience
A career timeline built from the work history available for this profile.
Consulting Global Strategic Partner
CurrentConsulting Partner with behamics to drive global business growth. Leaders in causal AI and Behavioural science for e-commerce with dynamic intelligent nudge solutions. Average results are:+15% increase net revenue -5% reduction in product returns-11% revenue loss identified due to site errors.Clients: ESPRIT, NESPRESSO, VOLVO, OTTO, DOUGLAS and moreGAABS.
Nov 2023 - Present
Director
Current
Welcome To Nudgeland - Keynotes
- "Amazing." "Inspiring" "Enlightening" is the consistent feedback from audiences. You can trust your audience with Sonia. She can hold a room like few can and will amaze your audience with insights and practical tips to.
- Irrational Pricing Wins!
- The Power of Personalisation
- The Disruptive Power of Friction
- Data is Sexy and Wins!
- Add the Behavioural Science Edge
Dec 2018 - Present
Behavioural Science Strategist; Keynote Speaker; Mentor To Founders / Exec Level
Current
Sonia Friedrich Consulting Pty Ltd
Visit soniafriedrich.com for client results.Sonia is a leader in the strategic and tactical application of behavioural science in business. In 2011 she was one of the first in Australia to adapt to this field, building new models to apply BE (as it was called) to shatter entrenched paradigms of business. Disrupting her own career, she changed the game for.
May 2009 - Present
Teaching Faculty
Kpmg Upside Founders Progamme
Teaching Behavioural Science and 'The Disruptive Power of Friction' to FoundersTo apply visit: founderprograms.com
Jan 2020 - Aug 2022
General Manager
Reviewed business sustainability and managed business restructure to within another division of GREYAdvised on the recruitment for her successor in the restructureWon new business within 2 months of appointmentManaged advertising and medical education offering.Held a position on the Healthcare Communications CouncilClients: Pfizer, Eli Lilly, Allergan.
May 2008 - May 2009
180 Acre Biodynamic Farm
Sabattical
Nine months on biodynamic farm. Planted 3000 organice garlic and looked after hobby truffle farm. Shared with kangaroos, echidnas and eagles. How wonderful to experience this land. Sacred land. Limestone Farm.
May 2007 - Jan 2008
Principal
Because You Can Pty Ltd
Strategic Marketing Consultancy - Hired for strategic planning and implementation; commissioning and briefing of service agencies on behalf of clients; marketing training; client pitches; Director mentoringClients: AstraZeneca, MSD, Sudler & Hennessey, HCN Research Division, Cordis (division of J&J), Two Blind Mice, IntraMedPro bono:The Fred Hollows.
2002 - 2007
~5 yrs
Group Account Director
Number 1 Healthcare Advertising Agency in AustraliaPitch success rate: 70%Won Viagra pitch within 6 weeks of being hiredLed campaigns to launch Viagra, Neurontin, Oxis & AstraZeneca Pharmacy divisionGroup Account Management of brands for Pfizer and AstraZeneca:Individual Australian Brand Value - $1 million to $80 millionBrands: Norvasc; Neurontin, Viagra.
1997 - 2002
~5 yrs
Product Management
Fortune 500 Number 1 Pharmaceutical company for 7 years runningExperienced at building brands at all phases of the life cycle and creating a new marketManaged 3 brands over 5 years:: Launched Proscar; Managed Timoptol / Timoptol XE & Pepcidine
1990 - 1995
~5 yrs
Internship
Alza Corporation
1 year AIESEC internship through Stanford University
1989 - 1990
~1 yr
Brand Manager
Brand Manager for Neutrogena Skin and Hair Care products Australia.Managed 8 products and launched Neutrogena Hand Cream and Acne Mask
1987 - 1989
~2 yrs
2 education records
Sonia Friedrich education
Bachelor Of Business, Marketing
Education record
Blackwood High School
FAQ
Frequently asked questions about Sonia Friedrich
Quick answers generated from the profile data available on this page.
What company does Sonia Friedrich work for?
Sonia Friedrich works for behamics.
What is Sonia Friedrich's role at behamics?
Sonia Friedrich is listed as Head of Partnerships at behamics.
What is Sonia Friedrich's email address?
AeroLeads has found 1 work email signal at @virginbroadband.com.au for Sonia Friedrich at behamics.
Where is Sonia Friedrich based?
Sonia Friedrich is based in Byron Bay, New South Wales, Australia while working with behamics.
What companies has Sonia Friedrich worked for?
Sonia Friedrich has worked for Behamics, Welcome To Nudgeland - Keynotes, Sonia Friedrich Consulting Pty Ltd, Kpmg Upside Founders Progamme, and Ghg | Greyhealth Group.
How can I contact Sonia Friedrich?
You can use AeroLeads to view verified contact signals for Sonia Friedrich at behamics, including work email, phone, and LinkedIn data when available.
What schools did Sonia Friedrich attend?
Sonia Friedrich holds Bachelor Of Business, Marketing from University Of South Australia.
What skills is Sonia Friedrich known for?
Sonia Friedrich is listed with skills including Behavioural Economics, Strategy, Marketing Strategy, Marketing, New Business Development, Market Research, Brand Management, and Advertising.
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