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I grew up in Indiana, where many brands in the CPG universe reigned supreme: we drank Pepsi, we had Kraft Singles in the fridge, and I remember dying for my mom to buy me Wonder Bread for my school lunch. When I was 12, I went on my first international trip to India with my dad, to see his birthplace and meet some of his family. I distinctly remember seeing a billboard for Wrigley's gum and being completely overwhelmed by the thought that in a country so foreign in every way, I had common ground with India's chewing gum. But that's the power of a brand. I believe that building a brand is the ultimate exercise in storytelling because brands live with you for (hopefully) your whole life-- they mean something beyond what a carbonated liquid or a piece of edible rubber ever could.That's why I love every part of building a brand; from consumer insights, to brand strategy, to creative development-- because we're creating an entity that has the power to live beyond us, to effect change, and to make a 12-year-old girl on the other side of the world feel like she's home again. I’ve worked with these big brands with huge international reach, and now I’m taking what I’ve learned to help other brands do the same with One Wild Goose (www.onewildgoose.com). Experience with: brand strategy, brand positioning, influencer marketing, content creation, content strategy, consumer insights, customer marketing, and people management.Current and past client industries: Wine & Spirits, Venture Capital, SaaS, Pet Nutrition, Pet Care, Beverage, Personal Care, Real Estate, and Travel
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Marketing StrategistSonia HildnerAtlanta, Ga, Us -
Founding PrincipalOne Wild Goose Dec 2020 - PresentAtlanta, GaI founded an agency where world-class creatives and strategists can work on their own terms: and get paid well for their craft. Our team is insanely talented, and as an added bonus, you'll like working with us. Promise! Projects include: Brand Strategy, Brand Identity, Logo Design, Visual Identity Design, Campaign Production, Organic Content Production, Web Design, CMO-As-Service -
Co-FounderKredd Ltd Oct 2022 - Jan 2024London, England, United KingdomKREDD connects UGC creators with brands to create amazing, conversion-driving content. -
Interim Chief Marketing OfficerPond | Joinpond.Com Mar 2022 - Sep 2022Pond is where nonprofit leaders thrive. When you join Pond (for free), you’ll save serious time and money connecting with everything you need to maximize your impact. Pond equips and inspires members through endless resources and events that provide professional development, spark innovation, and build your account balance to spend on whatever you need most in the Pond marketplace. Instead of hunting for help in endless online searches, solutions find you on Pond based on the needs you disclose, and we pay you for your time. It works like an Angie’s List for nonprofits where you grow your rewards and community every step of the way. 💚 -
Creative Brand SpecialistConstellation Brands Mar 2021 - Sep 2021Support creative and PR projects on Kim Crawford and SIMI, including: optimizing social playbook and reporting, creative asset development/review, content management, and packaging redesigns -
Senior Marketing Manager, Pepsi TmPepsico Sep 2019 - Dec 2020Lead for social, digital, and cultural marketing for Pepsi TM. Work consistently generates earned media (see links below) and high engagement rate on social channels (vs. brand benchmarks) -Accomplished record-breaking 43% Share of Voice for Super Bowl 54 (up from 25%)-- meaning that nearly half of the conversations happening online during the Super Bowl were about Pepsi. -Led Pepsi Sparkling Rose at Bravocon generating over 300MM earned impressions across TV, digital, and experiential touch points-Oversaw team responsible for influencer, social, and digital marketing---content consistently raising the bar on engagement rate (measured monthly) -
Marketing Manager, Premium WaterPepsico May 2018 - Sep 2019White Plains, New YorkManage brand marketing communications for LIFEWTR, including establishing brand strategy, social communications plan, organic/paid content, and experiential. Grew brand awareness 7 points nationally, delivered 15% growth to the brand, and increased social engagement ratings across the board.
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Associate Brand Manager, Away From HomePepsico Jul 2016 - Apr 2018White Plains, NyManage marketing for six PepsiCo restaurant accounts, accounting for over $40MM in revenue. Lead co-marketing strategy for each account, working cross-functionally with customer CMO, sales, agency, and brand teams. Lead marketing strategy for new business pitches on fast casual accounts.
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Marketing Summer AssociatePepsico Jun 2015 - Aug 2015Greater New York City AreaManaged Mug Root Beer and developed brand strategy for 2016+ including communications, execution, and innovation opportunities. Leveraged agency relationships to develop a year's worth of social media content and oversaw brand's Facebook page and social media presence. Created targeted opportunities for brand to play a larger role within retail and restaurant. Resulted in Senior Marketing Leadership allocating 5X proposed budget to brand in 2016.
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Mba Student ConsultantThe Kraft Heinz Company Apr 2015 - May 2015Greater Chicago AreaDeveloped market-entry strategy for Kraft Foods in Brazil. Performed consumer research and market visits in Rio de Janeiro and São Paulo and prioritized categories for market entry based on economic feasibility, profitability, and consumer tastes. -
Staff Recruitment CoordinatorDenver Schools Of Science And Technology Jun 2012 - Jun 2014Greater Denver AreaWorked on cross-functional teams to recruit and hire team members for a rapidly expanding charter school network. Researched core components of organization's brand identity and utilized elements in outreach to prospective job candidates. Led planning and execution of whole-network events aimed at improving team culture and fulfillment. -
Corps MemberTeach For America Aug 2010 - May 2012Selected from approximately 40,000 applicants nationwide to join a national teacher corps of recent college graduates and professionals who commit two years to teach in under-resourced public schools. Led development, planning, and instruction of middle school literacy curriculum; students saw on average 1.5 years of growth in literacy. Elected for additional leadership roles, including Reflection Group Leader for incoming corps members a leader of the 2010 Corps Member Giving Campaign, and member of Teach For America Colorado Council. -
Teacher Outreach OrganizerStand For Children Jun 2011 - Aug 2011Recruited teachers in Denver to become part of Stand for Children. Synthesized teacher perspectives on Stand policy initiatives to help direct priorities for upcoming legislative session. -
Research AssistantEmory Child Studies Center Aug 2008 - May 2010Received funding from Scholarly Inquiry and Research at Emory (SIRE) to design and execute an independent research project on infant spatial perception. Completed an honors thesis on mathematical achievement in children and adults
Sonia Hildner Skills
Sonia Hildner Education Details
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Master Of Business Administration - Mba -
Psychology -
First Year Studies -
Master Of Business Administration - Mba
Frequently Asked Questions about Sonia Hildner
What company does Sonia Hildner work for?
Sonia Hildner works for Sonia Hildner
What is Sonia Hildner's role at the current company?
Sonia Hildner's current role is Marketing Strategist.
What is Sonia Hildner's email address?
Sonia Hildner's email address is so****@****ico.com
What schools did Sonia Hildner attend?
Sonia Hildner attended University Of Michigan - Stephen M. Ross School Of Business, Emory University, University Of Notre Dame, University Of Michigan, University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan - Stephen M. Ross School Of Business.
What skills is Sonia Hildner known for?
Sonia Hildner has skills like Public Speaking, Leadership, Marketing Strategy, Marketing, Spanish, Consumer Products, Consumer Package Goods, Consumer Packaged Goods Marketing, Digital Marketing, Social Media, Brand Development, Brand Management.
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