A dedicated individual who values honesty, integrity, and impact-driven to gain a professional career that is in line with my life purpose to bring impact on people's lives through a business perspective. This goal always comes true every time I get the opportunity to share ideas related to marketing and brand strategies. Aside from work, I am passionate about learning business, art, and beauty fields. In my spare time, I love to practice mindfulness, yoga, read books, and writing to express my deepest thoughts.In college, I was actively involved in many leadership organizations and volunteer projects. All of which are focused on marketing and business development. Likewise, my experience in AIESEC has contributed a lot to increasing my growth mindset and cross-cultural understanding. Also, I had the chance to manage a business project with International exchange participants that delivered an impact on youth and SMEs.In the early of my career, I was fortunate to be exposed to product marketing at Gojek, which provided a new introduction to the world of digital marketing. Here I am, looking forward to more chances and opportunities which I believe can develop me better. For further inquiries, please contact me through soniaisabellaa11@gmail.com.I am up for growth, influence, and impact!
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Staff Treasury Reporting UnitPt Bank Central Asia Tbk (Bca) Sep 2023 - Aug 2024Jakarta, Indonesia -
Jr. Staff Marketing TreasuryPt Bank Central Asia Tbk (Bca) Jan 2023 - Sep 2023Thamrin, Central Jakarta, IndonesiaPT. Bank Central Asia Tbk (BBCA) is engaged in banking and other financial services. BCA operates as a commercial bank.Key Responsibilities :• Managed multiple groups of clients and conducted sectoral market research.• Improved business processes and advised corporate clients on their treasury needs.• Socialized treasury products, provided marketing, advisory, and transaction services.• Managed customer relationships and treasury line limits.• Oversaw corporate and retail treasury operations, transactions, and administration.• Analyze financial data for marketing strategies in the FX and Fixed-Income markets.• Identify opportunities to improve efficiency and effectiveness in acquiring customers in FX and Fixed-Income.• Stay updated on current trends and market conditions in the FX and Fixed-Income markets.• Succeeded in getting 15 customers with Forex transactions ± USD $ 150,000 - $ 500,000.
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Product MarketingGoto Group Feb 2022 - Jan 2023South Jakarta, IndonesiaGojek is Southeast Asia’s leading on-demand, multi-service tech platform providing access to a wide range of services, including transport, payments, food delivery, logistics, and many more.Key Responsibilities:• Assisted Product Marketing Manager in planning and strategizing the delivery of GoPayLater in-app marketing campaigns. • In charge of an end-to-end monthly marketing campaign (scheduling, executing, tracking, and evaluating).• Develop a content plan across channels based on the campaign strategy with high-quality performance.• Manage all communication blasts across products (Shuffle, PN, Inbox, Newsletter, Chatbot).• Ensured alignment with the communication blast governance and worked closely with the Growth, Creative, and CRM teams.• Analyze existing material assets and competitors to improve collateral assets and increase engagement metrics (CTR).• Provide a post-campaign report in a pivot table and report chart presentation. -
Business DevelopmentSagara Technology Jun 2021 - Sep 2021South Jakarta, IndonesiaSagara Technology (PT. Sagara Asia Teknologi) is a technology consulting company and digital product agency based in Jakarta and Bandung, Indonesia.Key Responsibilities:• Arranged and designed business proposals in terms of cooperation with clients. • Provided innovative ideas and solutions for client company development in the agricultural sector. • Mapped out and designed a technology-based application for company development, namely Access Card Mobile Apps. • Assist in developing the company website by writing various interesting articles. -
Business Executive Staff Of External RelationsAiesec Feb 2020 - Mar 2021AIESEC is the largest global youth-run organization that provides young people with leadership development and empowers them to make a progressive social impact.Key Responsibilities:• Responsible for conducting market research to approach potential partners. • Identified and contacted potential external stakeholders and partnerships to collaborate. • Presentation, negotiation, and guaranteeing mutual benefits for both parties.• Succeeded in gaining 8+ partners to collaborate.• Succeeded in becoming the best department in 2 quarters. -
Organizing Committee Finance Of Peoplepreneur Winter ProjectAiesec Oct 2019 - Feb 2020Peoplepreneur Winter Project 2020 aims to empower and develop Malang citizens regarding business and entrepreneurship by SDGs number 8.Key Responsibilities:• Responsible for managing project finance, including record cash flow in–out.• Preparing implementation of financial materials and administrative services, including financial control, verification, and financial bookkeeping.• Assisted in developing SME businesses with International Exchange Participants from various countries.• Gather information about the client's business through various methods (observation, interviews, surveys, reports, etc.)• Identify and interpret data to explore barriers preventing SMEs’ business growth or efficiency in the previous years.• Formulate a long-term detailed business plan and practical suggestions for fashion and jewelry SMEs.• Translate financial data into detailed presentations and structured financial reports.• Earned +300% profit of the number set for the project’s financial less than 3 months.• Successfully met the client target, which was marked by increased sales through social media.
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Corporate Social Responsibility StaffHimpunan Mahasiswa Administrasi Bisnis (Himabis) Fia Ub Jan 2019 - Nov 2019HIMABIS is an organization that plays an active role in accommodating and channeling the aspirations of all students of the Department of Business Administration at Universitas Brawijaya.I served as an Executive Secretary on a project called "Bisnis Berbagi 2019." This charity project aims to raise awareness for others and orphanage children.Key Responsibilities:• Concentrated on making all the documents, proposals, and permission letters related to the event.• Arranged and conducted weekly meetings of the 25 committees.• Informed assignments to each division and followed up on their work progress. I served as the Head of Education Division on a project called "Bina Desa 2019." This project aims to increase the education system and methods for children in the village.Key Responsibilities:• Developed learning concepts for children in the village and went straight into the field.• Identified a previous education system and secured the progress of children's skills.• Conducted division meetings and followed up on the 5 member's job desk progress. -
Public Relations Internship StaffHimpunan Mahasiswa Administrasi Bisnis (Himabis) Fia Ub Oct 2018 - Dec 2018I served as the Head of Event Division on a project called "Business Gatherings 2018." This event aims to further strengthen the 2018 business force. Key Responsibilities: • Manage all event operations (preparing concept, time, venue, perfomers, invitations, etc.)• Plan and organize an event per the allocated budget.• Handle, coordinate, and oversee all event set-up and equipments.• Led division meetings and followed up on the 7 member's job desk progress. • Evaluate the event’s success and submit reports.
Sonia Isabella Education Details
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Bachelor Of Business Administration - S. Ab -
Social Sciences
Frequently Asked Questions about Sonia Isabella
What is Sonia Isabella's role at the current company?
Sonia Isabella's current role is Product Marketing, Entrepreneurship, and Growth-Business Strategy Enthusiast | Ex-Gojek | Ex-BCA | AIESEC Alumni.
What schools did Sonia Isabella attend?
Sonia Isabella attended University Of Brawijaya, Sma Regina Pacis Bogor.
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