Sonia Richard Jayatissa Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

• Setting up marketing initiatives to drive traffic, engagement, leads, to deliver sales and customer retention.• Content creation according to candidate and client preference and optimisation from reach to conversion• Editorial, SEO set-up and management, content categorisation and structure, content development, distribution, and measurement.• Development of video content, imagery, and core content for social media and company website, consistent with brand voice, style, and tone.• Presenting of platform metrics, program approaches and final results to management.

London, England, United Kingdom

• Developed online presence and set up brand awareness campaigns for 8 online businesses and brick-and-mortar shops. Created and edited over 700 digital assets of product photography, copywriting, and graphic design content tailored to the branding needs of B2C and B2B clients from various sectors including beauty, healthcare, accessories, foods, and packaging.• Examined existing campaigns, conducted keywords research, and buyer purchasing insights via CRM platforms of established online businesses, and drafted market optimization reports to drive performance.

London, England, United Kingdom

London, United Kingdom

· Supporting in creating content and editing for social media, newsletters and adverts. · Collecting quantitative and qualitative data through surveys and interviews with clients and service providers. · Performing market research on product trends and competition. · Analysing marketing campaigns and reporting findings at meetings. · Generating and brainstorming for new ideas from research for new marketing campaigns. · Providing administrative support to the marketing team.

London, United Kingdom

· Officially represented the university in over 20 private and public events. · Coordinated and supported in events and administration work for the university – such as open days. · Engaged with potential students and their parents' by providing tours and fielding questions.

Greenwich, London

· Represented over 4,400 postgraduate and part-time student voices at the University of Greenwich. Campaigned for votes amongst 3 other candidates and secured a place at the Students' Union Council, Surveyed students, implemented new ideas and supported student-led activities.· Attained from votes during elections – through campaigning and persuading postgraduate students. · Represented British, EU and international Postgraduate and PhD students and campaigned on student voices. · Collaborated with the Students' Union leaders and external parties. · Took the initiative to improvise, solve problems and bring student issues and ideas forward.

Sri Lanka

· Marketing intern and an executive assistant to the Marketing Director of SLTPB. Assisted in 4 different projects and PR campaigns to develop and promote Sri Lankan tourism. Engaged in copywriting for the Government website, media firms, and national news publishers.· Provided administrative assistance to the Foreign Travel and Food Influencer Programme and negotiated service packages from various firms in the hospitality industry.

· Represented a manufacturer and international distributor of books, stationery, miscellaneous gift items and long-shelf-life foods. Assisted at exhibits, trade fairs and merchandising events in Frankfurt, New York, and Guangzhou.· Provided merchandising recommendations to international buyers based on bestselling products in similar countries.- Negotiated pricing, quantities, and shipping requests with merchandisers and importers from European, Asian, and American countries and achieved purchase relationships with 6 new importers.

Sri Lanka

· Assisted general manager with administrative tasks and accompanied her trips to other outlets, departments, factories, warehouses and corporate meetings.· Processed transactions for wholesale traders and retail customers during peak season whilst providing training to junior cashiers off-season.· Resolved trade and retail customer issues, provided in-store and retail exhibition assistance and trained teams of junior staff according to company standards.

Master Of Business Administration - Mba (With Placement), International Business, Distinction

Activities and Societies: Career Mentoring Scheme; GreStartUp Bootcamp; Postgraduates and Part-time Students’ Officer; Student Ambassador.

Bachelor’S Degree, International Business, First Class Honours

· Graduated with First Class Honours. · Year 3: International Business Management (76%), International Business Strategy (76%) · Year 2.

Diploma Of Business, Business Administration And Management, General, High Distinction

High Achievement Award for Diploma (average grade of 70% or higher).

Foundation Degree, Business Administration And Management, General, High Distinction

High Achievement Award for Foundation (average grade of 70% or higher).