Oversee 35+ sales / merchandising team in order to execute corporate sales programs and achieve measurable goals. Corporate brands included: Dannon, Activia, Light n Fit, Danimals, Horizon, Silk, International Delight, and Evian. Business units included: yogurt, milk, creamers and bottled water. Territory included Houston, Dallas / Fort Worth, San Antonio, Austin and Border cities.Trained and completed strategic planning for retail sales merchandisers at retail broker (Acosta), by providing product training, retail merchandising, sales route strategy and shelf / planogram integrity for achieving targeted route volume.Collaborated with sales counterparts for improved retail functional execution, speed to shelf, product assortment, category resets, promotions and ROI reports, increasing sales and customer goals consistently growing overall business sales by 5%.Executed sales and promotions at retail, penetrating store activity, creating brand awareness, educating key decision-makers on product sales/trends, achieving objectives and goals.

Developed relationships account sales for off-premise retail chain and on-premise for Hispanic and general markets. Secured product placement, executed national promotional programs, secured additional space to ensure increased sales volume. Corporate brands included: Smirnoff Ice, Spiked Seltzers, Guinness, Harp, Guinness Blonde.Managed 65+distributor sales managers / representatives focused on sales / marketing programs, key selling dates, new product placements, shelf management and distributor incentive programs, meeting key performance indicators.Provided sales support for brand portfolio, by creating sales incentives, opportunities for displays, price features, executing brand programs and promotions in on and off premise.Worked closely with sales team to create retail strategies and tactics to maximize sales performance, display execution and contract compliance with distributor partners.Used weekly sales reports, AC Nielson data, thematic merchandising programs, weekly promotions and key selling seasons, achieving sales distribution and volume goals for 5 consecutive years gaining new and core distribution initiatives, resulting in an 8% growth.Managed scheduling and budget ($250K) for local sampling and promotional expenses through 3rd party agencies, staying within budget each year.Houston Team (Diageo / MKTG) voted 'Division of the Year', chosen from 12 divisions and based on business performance measures, including volume attainment goals, distribution criteria and other brand-building marketing activities.

Cultivated long term relationships with key retail district management, to increase product sales, brand consistency, market share and highly visible presence for client. Business units included: TV / Sound, Appliance, Tablet / PC and Camera.Trained retail management and sales associates on new products, features, and new technology, developing brand advocates for the corporate brand using an expanded knowledge base and clear perspective of sales goals.Provided daily / weekly reports with regards to client objectives, sales activity, and specified account focus, providing quantifiable measures with client for realizing impact made in market in terms of sales growth.Implemented sales programs and analyzed sales and territory data, providing consultation / corrections for retailers.Executed field marketing plans, merchandising, plan-o-grams, display placement and regulatory product / display compliance, increasing brand messaging in store provoking additional buying decisions with brand.

Built and managed relationships in key retail chain and independent general market accounts, secured placement and execution of national promotional programs, new product placement, merchandising, key positioning for point-of-sale and secured additional space to ensure increased sales volume.

Managed promotional programming, special events and retail sales executions for assigned accounts targeting both un-acculturated and acculturated Hispanic consumers.Managed, serviced and merchandised Hispanic on-premise retail accounts with promotional sales activity to ensure implementation of national / local promotional campaigns, and key sales planning.

Managed and serviced key Hispanic retail accounts while executing national promotional programming.Developed and executed educational training events for on-premise account staff – client brand porfolio.