Passionate about helping companies start and grow their brands, looking to mentor existing and new startups with right marketing strategies, I am excited to connect with professionals who share a drive for growth, excellence and success. This is my break time to pursue my Passions and driving awareness.

> Leading the overall Sales & Marketing for the residential vertical of the group.> #Strategy #Marketing #Budgeting #Events #Digital #ChannelPartnerEngagement

Lead all marketing initiatives for the luxury residential portfolio of the Embassy Group, leaders in real estate.

Brand Building & Recall, Strategy, Communications, Research and Analysis, Marketing, Learning & Development, Training Need Analysis, Sales & Marketing Strategy

Growth & Strategy:•Develop, lead strategic marketing plan, processes & guidelines• Lead & develop a high performing & diverse internal team to achieve consistently superior results & drive growth•Work with CEO,Director-Community Development on various aspects •Initiating,developing & managing strategic relationships with key industry associations & stakeholders•Marketing budget•Identifying right TG with complete marketing strategy with road map to reach to it•Responsible for creating, implementing & measuring the success of a comprehensive marketing, communications and public relations program that will enhance the brand & its position both internally & externally Product Development & Management•Work with sales to understand the needs of PC's,and their buying decisions•Identify creative ways to expand solutions, target clients, and market presence Research & Competitive Intelligence•Perform in-depth assessments and prioritization of new markets, existing markets, and emerging markets•Direct the design and conduct of qualitative and quantitative research in support of marketing programsCommunication, PR, Collateral & Messaging•Plan, execute & control marketing communications plans, with consistency of coherent messages across all campaigns, programs, promotions, and services to position the CEO, brand, company & community•Enforce & champion internal culture, core values, messages and value proposition •Partner with HR and leadership to ensure internal communications plans are in place •Marketing materials, including print and online collateral, corporate films, mood shots, photo shoots, presentations, whitepapers, webcasts & mailers• Lead generation initiatives, and lead nurturing efforts to support the sales process•Build & maintain relationships with relevant print, broadcast & online journalists Digital Strategy•Define,develop digital marketing strategy for brand recognition •Create overall online strategy including social networking

•Developing marketing strategy, marketing collaterals, branding, digital and PR activities with various tie-up’s for all •Ensuring a pre-feasibility of the projects for ensuring its viability vis-a-viz the market conditions•Handling the media and sales launch of various projects undertaken•Developing and handling a chain of brokers, vendors, consultants and client relationships •Undertaking pre- feasibility for the projects for timely delivery of the projects

•Overall sales & marketing business plan, strategies, branding and PR.Responsible for initiating and finalizing the strategic operator tie-up’s in various verticals of the project like: Hotels, Service Apartments, Golf Course, Club House & Hospital etc. (Successfully signed Marriott Courtyard, Ludhiana) •Conducting market surveys and feasibility analysis for establishing the viability of the project and incorporate the same in developing the sales strategies.•Developed a network of HNI’s, Corporates, Influencers, Business Associates and Channel partners

•Conducting market research to establish the feasibility of the brand and the product.•Developing the various marketing collaterals during the first 2 years of the tenure along with strategy for brand awareness and revenue generation.•Designing sales manual•Handling sales of various properties options of Aamby Valley City in the North India, by marketing to the HNI’s and corporates•Part of the team involved in Quality certification for systems formulation and documentation under ISO 9000.•Awarded as the “Highest Achievement Award - 2007” by the Dale Carnegie during the All India Sales Training held at Aamby Valley City in Oct,2007.

Worked as a part time member of the faculty for taking Hotel Management lectures.