In my current role, I help create narratives for Mastercard's B2B cybersecurity sector. I work closely with executives across business lines, drawing on data and insights to develop compelling thought leadership stories that help us stand out in a competitive marketplace. Collaboration is key, and I'm in constant communication with leaders to carry out comms plans and social media strategies that drive messaging internally and with customers.In 2023, I created the vision and pillars for Mastercard’s #1 cybersecurity event, the RiskX Summit, which was held in Barcelona, Spain. I also helped craft keynotes and talk tracks for the event on how advances in AI are reshaping society as we know it. The team recently won a Mastercard President’s Award for the success of the summit, which earned a 98% post-event satisfaction rating among customers.

I worked as a PR and Communications strategist for B2B tech companies in the artificial intelligence and trucking logistics space. I helped executives craft internal and external communications, including authored articles. I also developed and edited quarterly earnings scripts.

As the comms lead for Zillow’s Sales & Revenue organization, I sought to find impactful stories that would best resonate with employees. A key part of this role was spearheading the Sales and Revenue annual meeting for more than 1,500 employees across 10 offices. This included crafting all executive-level key messaging, prepping speakers and show-running the event behind the scenes.

I was hired as the storyteller for the Zillow Group Premier Agent community, a key customer base for Zillow. My job was to find and tell stories about these highly valued partners. How did selling real estate change the direction of their lives? What did they struggle with? How did they innovate? Out of relentless digging sprang a series called Agent Stories, which generated more than 250K views, likes and comments on social media. Agents left dozens of heartfelt comments, which hit our goal of building an emotional bridge. In this role, I worked across Marketing, Product and PR to establish cohesive messaging and ghostwrote blog content for executives on product launches that impacted agents and brokers. I also initiated a series of longform data-based stories. One story in particular, about the burgeoning cohort of Millennials moving to the suburbs, received a 66% click-share rate among agents, tracked as the most clicked-on piece of content since the blog launched.

I worked with various tech companies to craft stories that helped them net the best coverage in mainstream and industry press. I drafted and edited speeches, op-eds, and presentations and developed key messages and narratives for quarterly earnings scripts.

I was a key driver and strategist of C-level comms and quarterly earnings reports. I also drove executive consensus through multiple feedback loops. I used my journalism background to generate story ideas and ghostwrite thought leadership pieces for the Marchex CEO on LinkedIn to drive candidate interest in Seattle's highly competitive labor market. Here are some examples: https://bit.ly/3xWUraW

In this role, I drove consumer data and vertical trends as key PR themes and worked closely with analysts at the Marchex Institute, the company’s data sciences team, to develop engaging storylines. I collaborated deeply with C-level executives, investor relations, marketing, sales and recruiting teams to create consistency with branding and messaging. I managed an external media relations consultant and a social media consultant who oversaw paid social campaigns and leveraged social analytics to help guide strategy across channels. I also developed a new quarterly series called “Industry Trends,” which highlighted data in verticals to land sales prospects.

Created, strategized and pitched impactful, newsworthy stories to press. Partnered with data analysts and identified stories with high viral potential. One of those stories examined rates of cursing across the country. Wrote a blog post along with an infographic that ranked swearing by Top 5 and Bottom 5 states, which immediately went viral and appeared in more than 100 top-tier publications, TV segments and radio broadcasts. The data even got a second “viral wind” seven months later when a reporter at The Atlantic wrote about it and talked about the findings on NPR. I also seeded relationships with journalists at technology and industry publications and created PR initiatives to drive industry influence via speaking engagements, guest columns and press meet-and-greets. Experimented with storytelling techniques to boost visibility of executives and key leaders and managed social media specialist and external PR consultant.

Joined just weeks before Marchex was set to go live with one of its biggest announcements – its intention to spin off its domains business into a separate company. Initiated and executed press strategy and landed coverage and interviews for CEO in GeekWire, MarketingLand, and a slew of domains industry press. Also partnered with the data sciences team and ghostwrote white papers that mapped back to core PR themes.

I initiated, reported and wrote long-form narratives on trends and the shifting American dream.