Sonia Martins Email and Phone Number

• Managed SOWs, forecasting, billing, opportunity pipeline and contract renewal for $4M beverage alcohol client• Embedded a culture of insights driven decision making through training, strategic conversations and relationships with senior leadership teams in Finance, Sales and Marketing• Sold in over $500K in new, ad hoc research that had not been leveraged in past that is now foundational information for brand sell stories• Leveraged marketing mix, price elasticity and consumer data to optimize revenue for key brand• Presented optimized shelf sets for key retailers across categories leading to incremental facings and displays• Worked with marketing, sales/chains and financial teams on driving growth through pricing, promotion and innovation• Led team of 3 and managed internal partners

• Managed and grew business that accounted for 75% of global category revenue, closely partnering with Global Director in maintaining positive relationships with respective global client leadership• Responsible for all aspects of product quality, client servicing, team management, and budgetary control of pharma clientele ($4.5M in contracts)• Increased revenue 25% by onboarding global client that had historically refused business in US. Upsold halfway through contract to become largest revenue driver for North American business• Created national and independent retail partnerships which eliminated over $500,000 in operational inefficiencies by increasing number of survey respondents, updating methodology and reducing internal costs. Improved monthly client data delivery date by one week • Led team of 2 and managed salesperson directly responsible for Contact Lens business. Mentor for other country leads

• Utilized syndicated POS and Consumer/Panel for reports and presentations for marketing, sales force, executive management and retail buyers • Project Lead/Report Developer for company-wide data dashboard and dynamic reports for Cuisinart and Conair divisions utilizing the MicroStrategy platform. Increased productivity of the department though platform efficiencies and decreasing usage of excel

Wrote framework for advertorial used in Sunday Magazine in circulation in Sydney

Completed over 200 children’s workbooks Created new section in a CAPT (Connecticut Aptitude) test workbook.