Sonia Michaca Tapia

Sonia Michaca Tapia Email and Phone Number

General Manager @ Mundi
Mexico City, CDMX, MX
Sonia Michaca Tapia's Location
Mexico City Metropolitan Area, Mexico, Mexico
About Sonia Michaca Tapia

Specialist in creating innovative strategies and strategic partnerships that drive digital transformation and develop the Fintech ecosystem in Latin America.With over 25 years of experience in financial services, payments, and Fintech, I have held key roles leading market expansion, developing financial products, and designing business strategies that maximize results. I have worked with global companies like VISA, HSBC, and fintech startups such as Tribal and Mundi, achieving sustainable growth and brand positioning

Sonia Michaca Tapia's Current Company Details
Mundi

Mundi

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General Manager
Mexico City, CDMX, MX
Website:
mundi.io
Employees:
147
Sonia Michaca Tapia Work Experience Details
  • Mundi
    General Manager
    Mundi
    Mexico City, Cdmx, Mx
    View
  • Finsphera
    Independent Board Member
    Finsphera Oct 2024 - Present
    Mexico City, Mx
    View
  • Freelance
    Consultant And Financial Coach
    Freelance Apr 2024 - Present
    As a Consultant and Financial Coach, I spearheaded the implementation of digital transformation strategies for SOFIPOs in Mexico City. • Advised executive teams on adopting digital solutions to enhance operational efficiency and customer experience.• Supported individuals and professionals in achieving personal, emotional, and financial goals through a structured and transformative approach.
  • Mundi
    General Manager
    Mundi Dec 2022 - Mar 2024
    Nueva York, Ny, Us
    • Developed and implemented business strategies for sales, customer success, and strategic partnerships at Mundi in Mexico.• Collaborated with Product, Technology, Risk, and Operations teams to establish key objectives and results (OKRs) for revenue growth.• Led commercial operations to drive a revenue increase and ensure successful business outcomes.
    View
  • Tribal
    Regional General Manager
    Tribal Aug 2021 - Dec 2022
    San Francisco, California, Us
    • Led expansion plans for LatAm markets, coordinating cross-functional teams for operations in Colombia, Chile, Peru, and Brazil.• Scaled Gross Transaction Volume (GTV) with double-digit monthly growth.• Established strategic agreements with local and regional partners.
    View
  • Visa
    Sr Director (Digital Partnerships, Fintech & Venture Capital)
    Visa Mar 2019 - Jul 2021
    Foster City, California, Us
    • Managed digital partnerships with top-tier FinTechs and big tech platforms like Amazon and Google.• Launched debit and credit cards with partners such as Rappi, Konfio, Kubo Financiero, Clip, Crypto.com.• Developed proofs of concept with startups to drive innovation in the Fintech ecosystem.
    View
  • Visa
    Sr Director (Consumer & Commercial Products)
    Visa Jan 2015 - Feb 2019
    Foster City, California, Us
    • Designed and executed credit and debit product lifecycle strategies.• Created credit card strategies for Affluent and SME segments in Mexico.• Negotiated and developed co-branded cards with Aeroméxico, Volaris, and United Airlines.
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  • Visa
    Director (Consumer Products)
    Visa May 2008 - Dec 2014
    Foster City, California, Us
    • Analyzed and consulted on product life cycle management, card acquisition, and portfolio segmentation at main banks in Mexico.• Developed consumer products aligned with corporate and market objectives.• Developed and implemented Mexico's Acceleration plan to increase debit card usage, including segmentation of massive debit campaigns and ongoing contactless strategy.
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  • Hsbc
    Deputy Director Of Credit Cards
    Hsbc Jan 2005 - Apr 2008
    London, Gb
    • Managed the P&L for the credit card portfolio, optimizing revenue and costs.• Designed new credit products and strategies to increase revolving balances.• Increased revolving client balances through customer segmentation by behavior.
    View
  • Hsbc
    Deputy Director Of Quality And Local Compliance Officer (Lco)
    Hsbc Jun 2001 - Dec 2004
    London, Gb
    • Controlled, audited, and monitored quality system implementation in bank branches.• Reviewed internal and external regulations as Local Compliance Officer to mitigate reputational risk.• Redesigned critical processes like claims, ATM logistics, and credit origination.
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  • Bital (Banco Internacional)
    Staff Manager And Quality Of The Commercial Banking
    Bital (Banco Internacional) Jan 1999 - May 2001
    • Controlled and monitored processes in 750 branches, implementing ISO 9001:2000.• Developed SLA agreements to improve customer service and reduce costs.• Implemented ISO 9002 quality management system for branch processes.
  • Bital (Banco Internacional)
    Call Center Leader In Customer Service And Collectors
    Bital (Banco Internacional) Jan 1997 - Mar 1999
    * Designed effective recovery strategies for overdue portfolios and improved customer satisfaction rates.• Collaborated with cross-functional teams to optimize call center operations and ensure efficient service delivery.

Sonia Michaca Tapia Skills

Banking Public Speaking Client Relations Business Relationship Management Credit Cards Payments Banca Community Integrator Mobile Payments Business Development Business Analysis Product Negotiation Strategies Team Leadership Process Improvement Deal Closer Strategic Planning Innovation Seeker Strategy Payment Systems Team Player Operations Management Budget Management Fintech Risk Management Strategic Thinker Credit Change Management Product Management Media Spokesperson Enfoque En Resultados Market Analysis Strategic Thinking Analytic Listener Business Strategy High Performance Developer Product Development Project Management High Availability Debit Cards Electronic Payments Solution Finder Motivating Leader

Sonia Michaca Tapia Education Details

  • Tecnológico De Monterrey
    Tecnológico De Monterrey
    Certificación Internacional En Coaching De Vida Y Marca Personal
  • Ipade Business School
    Ipade Business School
    Innovad
  • Ipade Business School
    Ipade Business School
    Master Of Business Administration - Mba
  • Universidad Nacional Autónoma De México
    Universidad Nacional Autónoma De México
    Specialization In Finance
  • Universidad Nacional Autónoma De México
    Universidad Nacional Autónoma De México
    Accounting

Frequently Asked Questions about Sonia Michaca Tapia

What company does Sonia Michaca Tapia work for?

Sonia Michaca Tapia works for Mundi

What is Sonia Michaca Tapia's role at the current company?

Sonia Michaca Tapia's current role is General Manager.

What schools did Sonia Michaca Tapia attend?

Sonia Michaca Tapia attended Tecnológico De Monterrey, Ipade Business School, Ipade Business School, Universidad Nacional Autónoma De México, Universidad Nacional Autónoma De México.

What skills is Sonia Michaca Tapia known for?

Sonia Michaca Tapia has skills like Banking, Public Speaking, Client Relations, Business Relationship Management, Credit Cards, Payments, Banca, Community Integrator, Mobile Payments, Business Development, Business Analysis, Product Negotiation Strategies.

Who are Sonia Michaca Tapia's colleagues?

Sonia Michaca Tapia's colleagues are Lautaro Quiroga, Jessica Medellin Muñoz, Myriam Hidalgo Venegas, Karel Estrada Mata, Fabian Cortez Ciprián, José Rolando Mamani, Leila Harcha Oliveto.

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