Sonia Michaca Tapia
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Sonia Michaca Tapia Email & Phone Number

General Manager at Mundi
Location: Mexico City Metropolitan Area, Mexico, Mexico 12 work roles 5 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 100%

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Current company
Mundi
Role
General Manager
Location
Mexico City Metropolitan Area, Mexico, Mexico
Company size
147 employees

Who is Sonia Michaca Tapia? Overview

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Quick answer

Sonia Michaca Tapia is listed as General Manager at Mundi, a company with 147 employees, based in Mexico City Metropolitan Area, Mexico, Mexico. AeroLeads shows a matched LinkedIn profile for Sonia Michaca Tapia.

Sonia Michaca Tapia previously worked as Independent Board Member at Finsphera and Consultant and Financial Coach at Freelance. Sonia Michaca Tapia holds Certificación Internacional En Coaching De Vida Y Marca Personal from Tecnológico De Monterrey.

Company email context

Email format at Mundi

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Mundi

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Profile bio

About Sonia Michaca Tapia

Specialist in creating innovative strategies and strategic partnerships that drive digital transformation and develop the Fintech ecosystem in Latin America.With over 25 years of experience in financial services, payments, and Fintech, I have held key roles leading market expansion, developing financial products, and designing business strategies that maximize results. I have worked with global companies like VISA, HSBC, and fintech startups such as Tribal and Mundi, achieving sustainable growth and brand positioning

Listed skills include Banking, Public Speaking, Client Relations, Business Relationship Management, and 38 others.

Current workplace

Sonia Michaca Tapia's current company

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Mundi
Mundi
General Manager
Mexico City, CDMX, MX
Website
mundi.io
Employees
147
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Company profile
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12 roles

Sonia Michaca Tapia work experience

A career timeline built from the work history available for this profile.

General Manager

Mundi

Mexico City, CDMX, MX

Independent Board Member

Current
Finsphera

Mexico City, MX

Oct 2024 - Present

Consultant And Financial Coach

Current
Freelance
  • As a Consultant and Financial Coach, I spearheaded the implementation of digital transformation strategies for SOFIPOs in Mexico City.
  • Advised executive teams on adopting digital solutions to enhance operational efficiency and customer experience.
  • Supported individuals and professionals in achieving personal, emotional, and financial goals through a structured and transformative approach.
Apr 2024 - Present

General Manager

Mundi

Nueva York, NY, US

  • Developed and implemented business strategies for sales, customer success, and strategic partnerships at Mundi in Mexico.
  • Collaborated with Product, Technology, Risk, and Operations teams to establish key objectives and results (OKRs) for revenue growth.
  • Led commercial operations to drive a revenue increase and ensure successful business outcomes.
Dec 2022 - Mar 2024

Regional General Manager

Tribal

San Francisco, California, US

  • Led expansion plans for LatAm markets, coordinating cross-functional teams for operations in Colombia, Chile, Peru, and Brazil.
  • Scaled Gross Transaction Volume (GTV) with double-digit monthly growth.
  • Established strategic agreements with local and regional partners.
Aug 2021 - Dec 2022

Sr Director (Digital Partnerships, Fintech & Venture Capital)

Visa

Foster City, California, US

  • Managed digital partnerships with top-tier FinTechs and big tech platforms like Amazon and Google.
  • Launched debit and credit cards with partners such as Rappi, Konfio, Kubo Financiero, Clip, Crypto.com.
  • Developed proofs of concept with startups to drive innovation in the Fintech ecosystem.
Mar 2019 - Jul 2021

Sr Director (Consumer & Commercial Products)

Visa

Foster City, California, US

  • Designed and executed credit and debit product lifecycle strategies.
  • Created credit card strategies for Affluent and SME segments in Mexico.
  • Negotiated and developed co-branded cards with Aeroméxico, Volaris, and United Airlines.
Jan 2015 - Feb 2019

Director (Consumer Products)

Visa

Foster City, California, US

  • Analyzed and consulted on product life cycle management, card acquisition, and portfolio segmentation at main banks in Mexico.
  • Developed consumer products aligned with corporate and market objectives.
  • Developed and implemented Mexico's Acceleration plan to increase debit card usage, including segmentation of massive debit campaigns and ongoing contactless strategy.
May 2008 - Dec 2014

Deputy Director Of Credit Cards

Hsbc

London, GB

  • Managed the P&L for the credit card portfolio, optimizing revenue and costs.
  • Designed new credit products and strategies to increase revolving balances.
  • Increased revolving client balances through customer segmentation by behavior.
Jan 2005 - Apr 2008

Deputy Director Of Quality And Local Compliance Officer (Lco)

Hsbc

London, GB

  • Controlled, audited, and monitored quality system implementation in bank branches.
  • Reviewed internal and external regulations as Local Compliance Officer to mitigate reputational risk.
  • Redesigned critical processes like claims, ATM logistics, and credit origination.
Jun 2001 - Dec 2004

Staff Manager And Quality Of The Commercial Banking

Bital (Banco Internacional)
  • Controlled and monitored processes in 750 branches, implementing ISO 9001:2000.
  • Developed SLA agreements to improve customer service and reduce costs.
  • Implemented ISO 9002 quality management system for branch processes.
Jan 1999 - May 2001

Call Center Leader In Customer Service And Collectors

Bital (Banco Internacional)
  • Designed effective recovery strategies for overdue portfolios and improved customer satisfaction rates.
  • Collaborated with cross-functional teams to optimize call center operations and ensure efficient service delivery.
Jan 1997 - Mar 1999
Team & coworkers

Colleagues at Mundi

Other employees you can reach at mundi.io. View company contacts for 147 employees →

JP Juan Pablo Aguilar Gosaín Juan Pablo Aguilar Gosaín Colleague at MundiMiguel Hidalgo, Mexico City, Mexico, Mexico View → AD Alberto Daniel Ojeda Rodriguez Alberto Daniel Ojeda Rodriguez Colleague at MundiMexico City, Mexico, Mexico View → MG Matias Gonzalez Matias Gonzalez Colleague at MundiBuenos Aires, Buenos Aires Province, Argentina, Argentina View → SR Scarlett Rodríguez Scarlett Rodríguez Colleague at MundiQuerétaro, Querétaro, Mexico, Mexico View → RA Roberto Alejandro Aguilar Vaca Roberto Alejandro Aguilar Vaca Colleague at MundiMiguel Hidalgo, Mexico City, Mexico, Mexico View → RZ Rosario Zavalia Rosario Zavalia Colleague at MundiArgentina, Argentina View → IL Ignacio Lopez Ignacio Lopez Colleague at MundiBuenos Aires, Buenos Aires Province, Argentina, Argentina View → PV Paulina Viglietti Paulina Viglietti Colleague at MundiArgentina, Argentina View → LG Luis Guillermo Guevara Nava Luis Guillermo Guevara Nava Colleague at MundiMexico City, Mexico, Mexico View → SR Sarahí Ramírez Trejo Sarahí Ramírez Trejo Colleague at MundiMexico City, Mexico, Mexico View →
5 education records

Sonia Michaca Tapia education

Certificación Internacional En Coaching De Vida Y Marca Personal

Tecnológico De Monterrey

Innovad

Ipade Business School

Master Of Business Administration - Mba

Ipade Business School

Specialization In Finance

Universidad Nacional Autónoma De México

Bachelor'S Degree, Accounting

Universidad Nacional Autónoma De México
FAQ

Frequently asked questions about Sonia Michaca Tapia

Quick answers generated from the profile data available on this page.

What company does Sonia Michaca Tapia work for?

Sonia Michaca Tapia works for Mundi.

What is Sonia Michaca Tapia's role at Mundi?

Sonia Michaca Tapia is listed as General Manager at Mundi.

Where is Sonia Michaca Tapia based?

Sonia Michaca Tapia is based in Mexico City Metropolitan Area, Mexico, Mexico while working with Mundi.

What companies has Sonia Michaca Tapia worked for?

Sonia Michaca Tapia has worked for Mundi, Finsphera, Freelance, Tribal, and Visa.

Who are Sonia Michaca Tapia's colleagues at Mundi?

Sonia Michaca Tapia's colleagues at Mundi include Juan Pablo Aguilar Gosaín, Alberto Daniel Ojeda Rodriguez, Matias Gonzalez, Scarlett Rodríguez, and Roberto Alejandro Aguilar Vaca.

How can I contact Sonia Michaca Tapia?

You can use AeroLeads to view verified contact signals for Sonia Michaca Tapia at Mundi, including work email, phone, and LinkedIn data when available.

What schools did Sonia Michaca Tapia attend?

Sonia Michaca Tapia holds Certificación Internacional En Coaching De Vida Y Marca Personal from Tecnológico De Monterrey.

What skills is Sonia Michaca Tapia known for?

Sonia Michaca Tapia is listed with skills including Banking, Public Speaking, Client Relations, Business Relationship Management, Credit Cards, Payments, Banca, and Community Integrator.

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