Nation brandingIntelligent storytelling

TWI, a company with a social mission and vision, publishes books devoted to inspire and offer accessible mentors to younger generations around the world. • Identification and selection of partners for each new project abroad, permanent contact with embassies and local governments.• Development of the commercial offer and positioning strategy; prospecting for new markets, customer loyalty.• Coordination of the production of books, organization of events in Universities and the launch… Show more TWI, a company with a social mission and vision, publishes books devoted to inspire and offer accessible mentors to younger generations around the world. • Identification and selection of partners for each new project abroad, permanent contact with embassies and local governments.• Development of the commercial offer and positioning strategy; prospecting for new markets, customer loyalty.• Coordination of the production of books, organization of events in Universities and the launch gala of the book Show less

Subsidiary of Lagardère Unlimited / European and African leader in the management of marketing and sports audiovisual rights.• Marketing of CAN marketing rights (Africa Cup of Nations)• Monitoring of the execution of sponsorship contracts* Responsible of establishing strategic partnerships* Networking / PR

Focus Medias, communication agencyBusiness Developper• Definition and implementation of the commercial strategy, development of key accounts (companies and governments), public relations.• Establishment and monitoring of communication campaigns: advice, buying space, design of press kits, audiovisual, press relations, publishing. • Contracts obtained at the highest level• Creation of the event department• Among the original achievements:Consulting role for Ushuaia /… Show more Focus Medias, communication agencyBusiness Developper• Definition and implementation of the commercial strategy, development of key accounts (companies and governments), public relations.• Establishment and monitoring of communication campaigns: advice, buying space, design of press kits, audiovisual, press relations, publishing. • Contracts obtained at the highest level• Creation of the event department• Among the original achievements:Consulting role for Ushuaia / TF1 ("the great apes" show in Gabon) :obtaining the agreement and all authorizations to shoot in Gabon, organization of all contacts and logistics on site, supervision of the shooting ...Press trip with a dozen journalists (Le Monde, Paris Match, Le Figaro, L’Express, Le Point, RFI…) to the national parks of Gabon. Show less

Leading global communications agency representing The New York Times, Time, The Independent, Le Monde, Paris-Match and Forbes.Produced economic and financial reports on countries, geographic regions andbusiness sectors based on interviews with global businesses, governments, and key opinion leaders leading businesses financed by advertising.2002 - 2004 - Sales Director - Madrid1998 - 2002 - International project directorResponsibilities:- Researching and analysing… Show more Leading global communications agency representing The New York Times, Time, The Independent, Le Monde, Paris-Match and Forbes.Produced economic and financial reports on countries, geographic regions andbusiness sectors based on interviews with global businesses, governments, and key opinion leaders leading businesses financed by advertising.2002 - 2004 - Sales Director - Madrid1998 - 2002 - International project directorResponsibilities:- Researching and analysing industry trends, government policies, companies' strategies- Conducting interviews with prominent figures and top executives in both the public and private sector- Negotiating sponsorship strategies with high-level executives and decision-makers- Fostering a strong network within each sector: establishing relationships with both international and local companies, trade associations, regulatory authorities and ministries- Developing a unique ability to adapt rapidly to completely new cultures and environments- Working with a constantly changing international team of 2-3 peopleProjects:* Turkey, Madagascar, Ethiopia, Asia (Taiwan, Philippines, Hong Kong, Malaysia, Indonesia), Israel, Argentina, Angola, Mexico, Panama, Egypt, Algeria. Total sale in 3 years: $ 6million* Exclusive interviews with: Shimon Perez, Fernando de la Rua (President of Mexico), Carlos Menem (President of Argentina), Meles Zenawi (Prime Minister of Ethiopia) Show less