Sonia Martinez Email and Phone Number

Consulting at the C-Suite level to drive sales and business transformation:New Business Development: Drove sales remotely for 10+ years. Generated over $30MM in sales revenue, $10MM in event sponsorships and $5MM in licensing deals. Lead all major account presentations and contract negotiations with Fortune 500 clients resulting in high 6 and 7-figure partnerships. Experienced selling across a variety of categories including: Auto, Banking/Finance, CPG. Entertainment, Fashion, Health & Beauty, Lifestyle, Pharmaceutical, Retail, Spirits and Wellness, Drove direct sales as well as programmatic business. Developed G-T-M strategies. Increased audience penetration and market share. Led digital transformation for analog-focused brands resulting in 25% revenue increases.Team Leadership: Managed International teams and cultures to build dedicated small to mid-sized sales divisions; propelling business growth. Developed sales and marketing business plans, created strategies and recruited new team members. Constructed sales compensation plans and incentive programs, Led demand generation tactics and marketing initiatives. Integrated Marketing: Translated product attributes for consumers to promote an adaptive user experience. Expanded company service menu to include offerings resulting in additional revenue streams. Developed client services division offering marketing and branding strategies and advertising creative development. Innovated client-focused branded sponsorship packages driving up to 25% revenue increases.Brand Strategy: Developed brand positioning, consumer listening and market approach to increase audience growth and engagement. Delivered branding opportunities to C-Suite.Roster of Clients: BLACKDOCTOR.ORG; BLACK ENTERPRISE; BROCCOLI MAGAZINE; EBONY MEDIA OPERATIONS; GORILLA NATION (Evolve Media); MAKEOVER SOLUTIONS (DailyMakeover.com); MUA INC. (MakeupAlley.com); PARADE MEDIA GROUP; TIME INC.

Proficient at breaking new business. Leading development of strategic custom client solutions inclusive of custom content, editorial sponsorships, direct and programmatic digital media, event sponsorships and print media. Empathetic leader with the vision to drive transformation and motivate teams to propel business growth. Successful over delivery on goals with a 200% Y-O-Y increase in sales equating to $14M net revenue. Leading three Marketing Managers and three Account Managers across book of business. Developed the Auto, Beauty, Financial and Insurance verticals breaking over $10 Million in newbusiness. Formulating innovative multi-platform packages that increased sponsorship by 50%+. Reporting to CRO.

The first US hire for LATAM-based publisher with 44 global editions, I oversaw US launch of HOLA! and recruitment of seven national sales team members. Managed a P&L of $2.5 million. Developed sales and marketing business plans and strategies. Designed sales organization inclusive of compensation, operations and CRM. Reported to COO and CFO.

Exceeded monthly quotas by 30% and delivered $10 million of sales team’s total $30M net revenue. Managed eight national sales reps and 50 corporate contracts with a $10 million P&L. Led three Brand Managers across 15 brands. Secured top tier advertising accounts: L’Oréal, Toyota (Lexus) and Unilever, which generated $1.25 million in revenue. Developed innovative multi-platform packages that increased sponsorship by 70%. Reported to the SVP, Group Publisher and CRO.

Led corporate negotiations for beauty category. Consistently grew net advertising revenue by 25%+ YoY - $3M+ in two years. Introduced beauty category to revenue pipeline. Secured five new clients, inclusive of the $1.25M Estee Lauder account. Educated clients on viability of wedding market and lifetime value of new customer beyond 18-month period.