Sonia Davis

Sonia Davis Email and Phone Number

Market Research | Consumer Insights | Brand Strategy Leader @ Escalent
Sonia Davis's Location
Greater Boston, United States, United States
About Sonia Davis

Versatile market research/brand strategy leader, passionate about uncovering industry trends, delivering high-quality insights through quantitative and qualitative research, and harnessing the voice of the customer to optimize brand positioning and client loyalty efforts. Dedicated and adaptable quick learner who thrives in team-based and CSR-driven organizations.

Sonia Davis's Current Company Details
Escalent

Escalent

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Market Research | Consumer Insights | Brand Strategy Leader
Sonia Davis Work Experience Details
  • Escalent
    Senior Product Director
    Escalent Jun 2019 - Present
    Livonia, Mi, Us
    Oversee Cogent Syndicated's annual research suite: Retirement Planscape®, DC Participant Planscape™ and Retirement Plan Advisor Trends™; direct all phases of research spanning study design, advanced analytics, reporting and client deliverables, serving as lead author; present customized findings to industry-leading plan providers and investment managers; and take ongoing interviews with financial news media
  • Escalent
    Product Director
    Escalent Apr 2017 - May 2019
    Livonia, Mi, Us
    Led competitive brand-benchmarking and topical/industry trends studies for retirement providers; partnered with clients to ensure research needs were continuously met; and produced marketing/sales collateral, blog posts and press releases
  • Escalent
    Senior Product Manager (Market Strategies International)
    Escalent Jan 2015 - Mar 2017
    Livonia, Mi, Us
    Managed a blend of quantitative and qualitative research offerings, overseeing research design, written analysis and product marketing
  • Escalent
    Senior Research Manager (Market Strategies International)
    Escalent May 2013 - Dec 2014
    Livonia, Mi, Us
    Conducted a variety of syndicated research, overseeing internal research team and external vendors to ensure client deliverables were delivered on time and within budget
  • Escalent
    Project Director (Cogent Research)
    Escalent Jan 2011 - Apr 2013
    Livonia, Mi, Us
    Managed all stages of the research cycle, including: project planning, cost estimates, methodology development, instrument design (online questionnaires/discussion guides), fielding and analysis
  • Staples
    Retail Marketing Project Manager (Contract)
    Staples Sep 2010 - Jan 2011
    Framingham, Ma, Us
    Managed circular planning and strategy meetings; developed recommendations for email campaigns, store signage and "easy way" selling guide; and lead circular reinvention project with usability team including vendor selection and execution of research
  • Communispace
    Community Manager
    Communispace Jun 2007 - Nov 2009
    Boston, Ma, Us
    Worked with major CPG, retail and financial firms to generate game-changing customer insights via online communities; managed qualitative market research to steer managerial decisions regarding R&D, packaging, promotions, social-media initiatives and consumer-loyalty programs; wrote strategic reports for senior brand managers and key stakeholders; and ensured high levels of community vibrancy and engagement
  • Putnam Investments
    Pr/Community Relations Specialist
    Putnam Investments Nov 2004 - May 2007
    Boston, Massachusetts, Us
    Managed production of corporate newsletter; tracked and circulated daily news media coverage; coordinated major corporate grant-making and RFP process for community relations initiatives; facilitated and set benchmarks for companywide volunteer efforts (earning special recognition at the Greater Boston Food Bank's 2006 Good Food Gala for recruiting 370 employee volunteers in a one-year span); and partnered with local non-profits to provide onsite career exploration and educational workshops
  • Putnam Investments
    Global Equity Research Assistant
    Putnam Investments Aug 2003 - Oct 2004
    Boston, Massachusetts, Us
    Supported five equity-research analysts, tracking quarterly earnings, annual reports, generating weekly stock-holding reports, conducting research on companies/sectors/consumer-expenditure patterns and performing general administrative tasks
  • Community Newspaper Company
    Staff Reporter
    Community Newspaper Company May 2001 - Aug 2003
    Us
    Wrote six to eight articles per week for The Westford Eagle, covering breaking news, town hearings, planning issues, educational trends and human feature stories

Sonia Davis Education Details

  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Marketing
  • Simmons University
    Simmons University
    Communications

Frequently Asked Questions about Sonia Davis

What company does Sonia Davis work for?

Sonia Davis works for Escalent

What is Sonia Davis's role at the current company?

Sonia Davis's current role is Market Research | Consumer Insights | Brand Strategy Leader.

What schools did Sonia Davis attend?

Sonia Davis attended Questrom School Of Business, Boston University, Simmons University.

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