Sonia Shaw Email & Phone Number

Bournemouth, England, United Kingdom

National Award Winner 2022 Place Marketing. Responsible for the day to day marketing, operations and production portfolio of the Bournemouth Coastal BID. Continuous application of the strategic vision of the BID ensuring that successful marketing campaigns, projects & events are delivered that support levy paying businesses and showcase Coastal BIDs 6 districts.

QLI is the only Transformation Hub that works exclusively with local graduates whose ideas align with the United Nations Sustainable Development Goals. Quantum Leap Initiative was formed to identify and support local entrepreneurial graduates who have high impact business ideas.We provide a transformative business environment for pure start-ups, specifically those whose ideas or products fit within the UN’s Sustainable Development Goals.

London, United Kingdom

2020 National Award of Gold prize for UK Creative Event of the Year; Campaign Experience Award, Silver for National Game Changer award. On board with Rematch X Wimbledon at Troubadour Theatre- X factor studios, to help produce the first global immersive 3D mapping event concept recreating iconic sporting moments. Rematch transports fans back to relive sporting moments via totally immersive events. Assisted with managing multi-stakeholders and Ops needs including artists, director, assistant director, engineers and contractors across all pre-production and during execution of event.

China, Russia, Latin America & Europe

Managed and ensured the strategic development of resources and operational functions within the business relating to Finance, Marketing, Sales,in China, Russia, Latin America and Europe.• Generated and executed sustainable marketing and sales strategies in a cross-cultural environment • Created and managed all on and off site Operations and productions • Identified new trends and product gaps to grow market share and revenue in 9 regions- Brazil, China, France, Italy Mexico, Poland, Russia, Spain and Turkey• Responsible for all procurement, contract management and negotiation • Grew, developed and managed existing client relations +250 Globally • Oversaw a targeted digital marketing timeline in line with complex market requirements•Improved customer experience and drove growth underpinned by intuitive understanding of cross cultural complexities and requirement and by establishing highly effective networks motivated by passion in multi cultural interest needs and customer satisfaction• Presented business reviews and collateral • Identified and built relationships- B2B and B2C and partners globally to secure long term growth• Represented company at industry events Globally and in the UK• Recruited trained and oversaw +30 staff and 4 line managers• Oversaw all internal sales and marketing to generate new revenue route•Responsible for Audit of assets and completing legislative audits inline with governing body requirements and inspections ( British Council)• Generated copy and contributed to industry publications and panels

London, United Kingdom

Responsible for delivering training , training and pre and on games Operations managing a team of 70 coordinating resources that contribute to the execution of VIP Fleet execution during the London 2012 Olympics and Paralympic games for VIP Athletes, IPPS ( Internationally Protected People) and Delegates•Responsible for the delivery of a fleet service to Athletes, National and International Olympic and Paralympics committees, marketing partners and Internationally Protected People (IPPs)•Identified by head of training as a positive impactful and motivation individual to deliver presentation and training to onboard over 3000 volunteers•Managing a team of up to 30 staff and 40 volunteers including the coordination and training of operations team of Radio Operators, Dispatchers and Vehicle services team•Assisting in planning and development of scheduling for Volunteer drivers to fulfill a fleet vehicle service to the Olympic and Paralympics games•Responsible for developing airport procedures and SOPs for VIP clients and coordinating with Airport Operational managers and Security

Europe

Wide ranging Event and Communications role across Animal owned stores (75) and collateral including Bike,Surf, Snow, Ski, Wake, and Windsurfing. Managed 3 global Academies ( France and Japan) grew music collateral and management of athlete winter photo shoot production.• Events production:From concept to delivery: created a brand experience through outdoor, B2B events Footfall of up to 15,000 at Animal owned events and 150,000 at title sponsor events( not managed by Animal)• Controlled and oversaw all PR related to events and athlete appearance for Animal in line with including Pr for all digital and eCommerce. •Developed and produced all annual Pr and event strategies •Activated internal comms strategy with buy ins across all departments• Identified and sourced commercial partners for events and athletes Including Dermalogica, Vitamin Water, Mercedes•Effective project and budget management resulting in events delivered on time and under budget- creating budget generation for new collateral: Music Artists at events •Generated multimedia targeted marketing campaigns resulting in successful and measurable increase in footfall and sales across Animal events and stores•Responsible for all verbal and written comms for all events and all athletes present at events and at Animal Training camps In France, Austria and Japan

Europe

Europe and the UKIn this role introduced the UK and European market to targeted snowboarding camps and events. This was achieved through high visibility in the press (both snowboarding and main stream media) and digital marketing strategies, focusing closely on social media, sponsorship of athletes and brand engagement.Other responsibilities included:• Secured sites in the Uk and Europe for all events• Marketing and all Pr across all print, social and digital media• Recruited and trained event volunteers across Uka and Europe• Sponsorship management (Vans, Nitro, Lloyds, More Mountain Chalets etc)• Liaising with Tourist boards in Europe and snow domes: Public speaking to win accounts• Responsible for completion of projects on time, to budget and on spec in line with sponsors• Created niche events that followed suit in Europe

2009 Head Youth Olympic Coach for Team GB Snowboarding.First appointed female coach for a national snowboarding team, main role comprised of formulating an annual budget and programme for junior athletes and raising the profile of the team through sponsorship, press, events and results. Also involved managing the programme for 11 months of the year culminating as the head representative for UK Junior snowboarding at the Youth Olympics 2009.Other responsibilities included:• Press:Generating sponsorship and copywriting press releases to further media attention through mainstream media (BBC, regional Tv, telegraph, Times) and snow related media publications• Athlete Management: generating press coverage and sponsorship• Co-ordinating accommodation and travel for up to 23 athletes and coaches throughout the winter season• Selection and management of assistant coaches and definition of their job role • Displaying sound judgment in managing and controlling expenses and working to budget• Ensuring that all expenditures are in the best interest of the organisation• Representing the UK in the Junior Olympics • Liasing with the British Olympic Associations to represent the sport• Working in a team environment to effectively represent the organisation's mission.• Talent spotting: Identifying new athletes and future investment

Professional snowboarder 3 X National Champion across 2 disciplines Big air and Boarder Cross. Editor of the female section for magazine Snowboard UK.National and European advertising Campaigns and Rider Signature Clothing.European titles and X Box tour champion.Invitations to European events.Represented brand sponsors at sporting competitions, exhibitions and trade shows.

Responsible for managing a team of five. Coordinating school-based events throughout the UK for up to 600 children, including build and pack-down at each venue. Weekend events including helping to organise the national snowboarding championships for up to 300 competitors and managing 600 free lessons for the public at snow slopes. Sourcing and managing local press coverage for the events.• Press coverage for regional and national publications and Tv• Formulating a database for registrations• Effective planning and execution of branding at events in line with different sponsor’s requirements• Strong computer proficiency skills that include managing sponsor information and the public information in large databases• Perform effectively despite sudden deadline and priority changes• Maintain a working environment which stimulates the growth of individuals• Demonstrate effective allocation of time resources• Communicating effectively to audiences of 600 people and more.