Sonia Tanner Email & Phone Number

Novato, Ca

Collaborate with North Bay public and private companies / organizations / campaigns to provide and develop copy, community outreach and communication strategies and collateral that support objectives, campaigns, regional events, community projects and organizations; build community relationships, strategies & implementation plans for fundraising; lead volunteers, consultants and teams to qualify, coordinate and execute projects and events; media relations; training and development; develop e-marketing / media communication strategies & collateral. Clients include: Marin County District Attorney, Veolia Water North America, Novato Theater Renovation Committee, Critical Path Technology, BioTalk Technologies Inc., SMART, North Bay Leadership Council, ... partial list

Petaluma, Ca

Consulted with NBLC to execute tasks and work in collaboration with President/CEO covering areas of marketing, communication, public policy, government relations, event coordination, networking and fundraising. NBLC members are leaders in the North Bay and represent a wide variety of businesses, non-profits and educational institutions, with a workforce in excess of 20,000..

Web Master; staff memo, board meetings; board highlights; information requests; Superintendent Newsletter; media communications; Master Meeting Calendar (electronic); organizational charts; SARCs; special projects; Strategic Plan; Staff Directory; Community Project Liaison

Recruited to oversee PR & fundraising activities in support of quarter-cent tax increase that would fund the passenger train & bicycle-pedestrian pathway in Marin & Sonoma counties. Developed marketing materials & strategies to recruit, qualify, manage, & coordinate team of 500 volunteers; executed media relations campaigns.~Facilitated a winning campaign that achieved two-thirds majority vote, winning passage in two-county SMART district with a 4.3% increase in voter support over the previous election.~Kept coalition of diverse groups on track & in motion, planning events & meetings attended by a support base of 5000+ ~Successfully raised $750,000 in 9 months during one of the worst economic downturns in history by leveraging traditional and web 2.0 marketing tactics including direct mail, in-person networking, email blasts, online networking, online videos, and slideshow presentations.

Tasked with implementing & expanding enterprise-wide new-market branding image, serving as public liaison to represent organization to community, governmental agencies, & the general public. Held various roles to formulate business development partnership plans aimed at strengthening customer loyalty & coordinate quality control initiatives & customer service trainings to ensure optimal value offering.=Gleaned valuable feedback for Quality Assurance via focus groups.Entrusted by CEO to facilitate staff transition during 2005 merger with Stewart Title. Delivered seminars on new company culture, objectives, & protocols; kept team morale high up until & through merger and acquisition activity.Appointed as Technology Instructor to conduct trainings to 200+ conference attendees at the National Association of Realtors conference attended by 25,000+ professionals.

Coordinated development of global communication message for promoting Oncology, Virology, Biotherapy, & Infectious/Tropical Disease products across U.S., Pacific Rim, & EU markets. Oversaw creation of various promotional & training materials as well as internal procedures, managing 15 direct reports.GLOBAL COMMUNICATIONS STRATEGYPlanned & produced quarterly 3-day strategic global business meetings for representatives of core global markets in the US, Switzerland, France, Italy, UK, Brazil, and Japan. Oversaw all activities related to budget, venue, scheduling, F&B, & associated marketing & presentation materials.Worked closely with Competitive Intelligence team & Director of Business Development to compile & organize strategies for International Disease Management Program, which promoted pipeline products via integrated marketing strategies.Leveraged marketing/advertising acumen to deliver compelling presentations for global audience.