Associate Editor
Toronto, Ontario, Canada
• Write and edit articles for four trade publications (Sign Media Canada, Canadian Business Franchise, Pool & Spa Marketing, and ConventionSouth) and an annual consumer publication (Pools, Spas & Patios).• Manage a team of freelance writers, subject matter experts (SMEs), and columnists. • Research, develop, organize, and write content according to set standards regarding order, clarity, conciseness, style, and terminology. • Explain complex, technical concepts and structure content. Analyze the target audience to create user-friendly content and present ideas in plain language. • Interview industry experts and develop company profiles and feature stories based on their narratives.• Organize and develop product reviews based on specifications and features. • Research and write news stories for the magazine website. Develop SEO-driven content for digital platforms.• Plan editorial themes for every magazine's edition and manage editorial calendars. Collaborate with the design and production teams to meet project deadlines. • Collaborate with the sales team to develop digital and integrated campaigns that meet marketing objectives. Drive digital products such as ebooks, videos, and webinars to reach the target audience.• Collaborate with the audience development team to analyze website traffic and user engagement metrics using Google Analytics and Buffer. Identify potential issues and make recommendations to optimize future content using SEO best practices.