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I’m a multi-disciplinary art director with 10+ years of experience working with global B2B & B2C brands on creative concept, design, strategy and user experience. During my career, I’ve had the opportunity to work with amazing clients and colleagues across Mumbai, New York, San Francisco, Hamburg, Berlin and Dublin. My colleagues would describe me as creative, cheerful and someone who gets things done!
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Lead Communication Designer, QbranchSalesforce Feb 2022 - Mar 2024County Dublin, IrelandAs part of the QBranch team at Salesforce, my responsibilities include: - Leading visual storytelling and design development of Salesforce’s largest pitch narratives - Creating engaging product stories to showcase the unique value of Salesforce’s sophisticated product suite to new customers. - Coach a team of talented designers on design-thinking approaches to partner effectively with high performing sales teams-Mentor them on their career paths and day-to-day challenges- Building design systems to enable QBranch team operate at scale efficiently - Delivering enablement sessions to sales teams on different self-serve designs offerings - Delivering internal workshops to inspire cross regional and cross functional collaboration - Working with cross functional partners such as tech, video and sales to create interactive customer centric experiences. -
Art Direction Team LeadAccenture Apr 2019 - Feb 2022Dublin, Leinster, Ireland• Develop inspiring branding concepts and campaign assets for Accenture and present the ideas effectively to senior stakeholders.• Create unique website experiences (wireframes, UI, prototyping) for Accenture‘s internal and external branding campaigns.• Effectively collaborate with project managers, copywriters, designers, developers and motion graphic specialists across different regions to deliver successful projects• Lead training sessions with global teams to streamline and enable on-demand delivery and consistency of Accenture’s paid media assets.• Mentor designers on best brand practices, design softwares and review projects to be brand compliant -
Art DirectorEightytwenty Mar 2018 - Apr 2019County Dublin, Ireland• Creative Lead for brands such as Aldi, Siro Broadband, Trocaire, Bfree, Sullivan’s Brewing Co., The Department of Transport, Tourism and Sport - driving the overall creative direction of their advertising campaigns• Collaborated closely with account & planning team to develop brand strategy and create content plans for clients• Managed a team of designers and animators to bring award-winning ideas to life• Pitched concepts to new & existing clients• Developed concepts across different online channels and social media platforms• Partnering with external production companies by providing creative direction for film and photoshoots -
Designer & Brand StrategistDigital Strategy Consultants Oct 2017 - Feb 2018County Dublin, Ireland• Implemented complete brand makeover for Digital Strategy Consultants. This involved customer research, redesigning the website and other brand assets, UX changes.• Launched and managed Adwords campaigns for brands under the Mercantile group.• Identified customer personas for personalized online marketing - formulated online promotion strategies by identifying optimal channels for clients.• Assisted senior strategists with creative visualization for strategy and reporting documents. -
Jr. Art DirectorOgilvyone Worldwide Aug 2016 - Jul 2017Berlin Area, Germany• Ideated, pitched & executed Nescafé’s ‘Good Morning World’ global campaign working alongside a team of account planners, creatives & production companies.• The campaign involved the brand using Facebook live as a 24-hour stream with participants from more than 55 countries and generating more than 15 million impressions.• Pitched and launched digital campaigns for Nestlé products such as Azera and Dolce Gusto. Managed business relationships with stakeholders from client’s marketing team, production team, as well as fellow account planners & creatives. -
Creative Strategist (Intern)Facebook Nov 2015 - Jan 2016Hamburg Area, Germany• Worked on content strategy and ideas for Facebook’s enterprise-level advertisers such as Sky, Grey Goose & UNHCR.• Led a 1-day workshop with Nestlé in Prague for one of their brands ‘Buitoni Pizza’ -inspiring the client and agency about the various advertising solutions offered by Facebook and how their brand could leverage them.• Contributed in creating demographic and psychographic segmentation based on available data for the German, French & Italian Market. -
Art Director (Intern)Ogilvy & Mather Advertising Jul 2015 - Oct 2015New York• Involved in strategic and creative brainstorming sessions for brands like CocaCola, Coke Zero, Vitamin Water, iShare, American Express, Amnesty International, UPS, UN, Siemens, Jägermeister.• Strategised, concepted and pitched ideas to Uber's marketing team proactively.• Contributed in a 2 week hot house session and came up with various strategies & ideas for re-branding IBM. -
Marketing (Intern)People Ideas & Culture / Pi&C Apr 2015 - Jul 2015New YorkDeveloped digital strategy for Whyndham Group of Hotels for their rewards campaign. -
Graphic & Ux Designer | Yahoo! Bing NetworkMedia.Net Oct 2012 - Dec 2013Mumbai Area, India• Partnered with sales team to deliver key presentations to top publishers such as Forbes, Cosmopolitan & Elle.• Managed UX projects to improve lead-generation through Media.net’s website.• Tested and developed new ad-formats to maximize the ad performance ofMedia.net publishers.
Sonica Baptist Skills
Sonica Baptist Education Details
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Marketing -
Mass Communication/Media Studies
Frequently Asked Questions about Sonica Baptist
What is Sonica Baptist's role at the current company?
Sonica Baptist's current role is Manager, Visual Design @ Salesforce.
What is Sonica Baptist's email address?
Sonica Baptist's email address is so****@****ail.com
What is Sonica Baptist's direct phone number?
Sonica Baptist's direct phone number is +121223*****
What schools did Sonica Baptist attend?
Sonica Baptist attended Miami Ad School, University Of Mumbai.
What are some of Sonica Baptist's interests?
Sonica Baptist has interest in Children, Environment, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Sonica Baptist known for?
Sonica Baptist has skills like Photoshop, Illustrator, Creative Direction, Advertising, Creative Writing, Online Advertising, Adobe Premier Pro, Adobe After Effects, Adobe Audition, Photography, Marketing Communications, Social Media.
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