Sonika Mathur Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai, Maharashtra, India

At Arré Voice, an innovative audio-based social media platform, my role as a Business Analyst involves leveraging data-driven insights to drive strategic decisions and enhance user experience. Here’s a snapshot of my key responsibilities:- Data Analysis & Interpretation: Utilize advanced analytical tools such as Lookerstudio, Google Analytics, and MS Excel to analyze user data, identify trends, and generate actionable insights to inform product development and marketing strategies. - Market Research: Conduct comprehensive market research to understand industry trends, user preferences, and competitive landscape. Translate findings into strategic recommendations that align with company goals.- Performance Metrics: Develop and monitor key performance indicators (KPIs) to assess the effectiveness of features, campaigns, and overall business strategies. Provide regular reports and presentations to senior management.- Process Improvement: Identify inefficiencies and recommend process improvements to enhance operational efficiency and optimize user experience. Implement solutions and track their impact on business outcomes.- User Experience Enhancement: Work closely with UX/UI designers and product managers to ensure that user feedback is integrated into product design and development, leading to enhanced user satisfaction.- Cross-Functional Collaboration: Partner with engineering, marketing, and community-management teams to ensure alignment on project goals and deliverables. Facilitate communication and resolve any issues that arise during project execution.- Strategic Planning: Support strategic planning initiatives by providing data-driven insights and recommendations. Assist in the development of long-term strategies to drive growth and innovation.- Trend Analysis & Forecasting: Stay abreast of emerging trends in the audio-based social media space and forecast potential impacts on business operations and strategy.

Mumbai, Maharashtra, India

About Arrè Voice::Arrè Voice is a groundbreaking social media platform that reimagines the way people connect and share content online. Similar to Instagram, this platform allows users to create and engage with content, but with a unique twist; instead of traditional visual content, users create and consume voice pods. Arrè Voice is proud to be a Women's First platform, with a primary focus on providing a safe and empowering space for female creators to share their voices and stories.As a Data Analyst at Arrè Voice, I play a crucial role in driving the success of the platform by leveraging data insights to inform strategic decision-making and optimize the user experience. I get the opportunity to work in a dynamic and innovative environment, collaborating with cross-functional teams to shape the future of social media.Key Responsibilities:- Conduct data analysis to identify trends and patterns in user behavior, engagement, and content consumption on the platform.- Translate data insights into actionable recommendations for product improvements, user acquisition strategies, and monetization opportunities.- Collaborate with product managers, engineers, and designers to prioritize and implement data-driven features and enhancements.- Perform market research and competitive analysis to stay informed about industry trends and emerging technologies.- Monitor key performance indicators (KPIs) and provide regular reports and updates to stakeholders on the health and performance of the platform.- Act as a liaison between business stakeholders and technical teams, ensuring alignment on goals and objectives.

Maharashtra, India

- Hiring Experienced Technicians/Engineers/Consultants via various recruitment platforms across the globe, for Managed, or Professional Services Requirements.- Negotiating with the candidate about the client's offer and selecting an appropriate candidate as per the client's requirements. - Working as a mediator between the client & the candidate.

Mumbai Area, India

- Conducted Software Testing and User Acceptance Testing while analyzing the functionality of the software. - Modeling, and documenting the existing and upgraded functionality of the system through UML Diagrams by using Star UML software, & MS Office. - Used JIRA software for logging the test cases and also describing the process of encountering bugs in the "Tranzact" (ERP-based) software.

Master Of Business Administration - Mba, Finance, General

Be - Bachelor Of Engineering, Computer Engineering

Isc, Science

Icse, Science