Sonika Mishra Email & Phone Number

Uttar Pradesh, India

Delhi, India

Ad Operations/Ad trafficking*Create account, Insertion order, Line item, Targeting, Creative upload, Ad Serving, Pixel Tracking, Profit Reports, Measuring performance, Optimization etc.* Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization.Systematic manner of checking creative materials and URLs before implementation in Ad Serving.ORTB Integration• Working on Ortb (Real time bidding) Solution for Ads Monetisation.• Presently setup ortb integration for Outbrain, Andbeyond, Times internet, Adgebra, Inmobi etc.Revenue Management*Managing Revenue from Programmatic for all Digital properties.*Responsible for Revenue from all Indirect sources of Revenue.*Handling & managing partnerships with Taboola, Outbrain, Verizon, FB, Daily Hunt, MGID etc* Working on Header bidding & Exchange bidding (Google EBDA) technologiesPublisher Onboarding*Handling Publisher onboarding work.*Negotiation on Ecpms and inventories.*Handling publisher's finance, Invoices and billing tasks.

Noida Area, India

ABP News Network, a leading video news platform with multiple language content ​(#English- www.abplive.in - #Hindi- www.abpnews.in, #Bengali- www.abpananda.in, #Marathi- www.abpmajha.in, #Gujrati- www.abpasmita.in, #Punjabi- www.abpsanjha.in )Working on DFP , PMP Deals/Programmatic Buying, AD Exchange & Baseline partners.

Noida

Working on DFP , PMP Deals/Programmatic Buying, AD Exchange & Baseline partners.Currently working on DFP and take care of Ad Operations, campaign monetization, creatives, Ad Optimization for better performance for Bhaskar Group Websites.• Create account, Insertion order, Line item, Targeting, Creative upload, Ad Serving, Pixel Tracking, Profit Reports, Measuring performance, Optimization etc.• Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals.• Trafficking creative (Gif, Flash, HTML, iframe/javascript tags) & troubleshoot all creative problems as & when they arises. Systematic manner of checking creative materials and URLs before implementation in Ad Serving• Optimization of international Partner network and Ad Revenue ManagmentTechnical Initiative:• Troubleshoot the technical issue faces in term of Ad serving.• Generate Ad code and get implement the Ad code with help of Tech team.

New Delhi

• Handling PPC (Google Adwords , Yahoo Search Marketing, MSN Ad centre & Facebook)• Developing strategies for improving account performance• Increase Quality Score, CTR, Conversions and Conversion RateCampaign Setup:• Website Analysis and Research• Competition Research• Landing Page Analysis• Keyword Research• Negative Keyword Research• Setting up the Campaigns/Ad groups/Keywords/Ads.Maintenance:• Account Optimization.• Additional Positive/Negative Keyword Research.• Research based on Analytics data.• Creating Geo-Targeted campaigns based on the data from analytics.• Landing Page testing.Search Engine Optimization (SEO)• SEO Technical Website Evaluation of your Site.• Google Base (Product Search) & Data Feed Optimization• Video SEO Optimization• Online Press Release Distribution, Article Marketing• Blog Set-up, Blog Design, Blog Marketing• Social Media Optimization (SMO)• Social Media Marketing (Social Bookmarking)• Web Analytics & Analytics Data Usability * Brand development, Online Reputation Management, Website Traffic & Leads Growth, Website UI and Advertising Revenue. * Developing brand strategy and statistics systems.* Generation of new and interactive traffic, analysis and recommendation reports for the website..

Faridabad, Haryana

Pay Per Click • Handling PPC (Google Adwords , Yahoo Search Marketing, MSN Ad centre & Facebook)• Developing strategies for improving account performance• Increase Quality Score, CTR, Conversions and Conversion RateCampaign Setup:• Website Analysis and Research• Competition Research• Landing Page Analysis• Keyword Research• Negative Keyword Research• Setting up the Campaigns/Ad groups/Keywords/Ads.Maintenance:• Account Optimization.• Additional Positive/Negative Keyword Research.• Research based on Analytics data.• Creating Geo-Targeted campaigns based on the data from analytics.• Landing Page testing.Search Engine Optimization (SEO)• SEO Technical Website Evaluation of your Site.• SEO Link Building• Google Base (Product Search) & Data Feed Optimization• Video SEO Optimization• Online Press Release Distribution, Article Marketing• Blog Set-up, Blog Design, Blog Marketing• Social Media Optimization (SMO)• Social Media Marketing (Social Bookmarking)• Web Analytics & Analytics Data Usability

Pay Per Click Campaign• Handling PPC (Google Adwords & Yahoo Search marketing)• Developing strategies for improving account performance• Increase Quality Score, CTR, Conversions and Conversion RateCampaign Setup:• Website Analysis and Research• Competition Research• Landing Page Analysis• Keyword Research• Negative Keyword Research• Setting up the Campaigns/Ad groups/Keywords/Ads.Maintenance:• Account Optimization.• Additional Positive/Negative Keyword Research.• Research based on Analytics data.• Creating Geo-Targeted campaigns based on the data from analytics.• Landing Page testing.•Search Engine Optimization: Evaluated and tested existing site's content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, rank reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical "white-hat" Search Engine Optimization techniques to produce solid high rankings for numerous keywords in Google, Yahoo, MSN & other search engines.- Developed and implemented wide SEO "Best Practices" policies/documents: - HTML Coding Guidelines (W3C Markup Validation)- Theme based page / website structure- Keyword Research (searches, relevance, daily prediction, competition)- Title, Description and Keyword Meta Tag Guidelines- Content Copywriting Guides• SEO Management: Managed relationship with internal SEO Experts/Linking Experts/Consultant team, co-coordinating team by motivating and guiding them. Work with Design and Code Teams to ensure Design and Coding maintains SEO Standards set forth delivering best possible ranking and traffic solution to Client’s web portal. Trained and managed team of SEO consultants.

Worked as Sr. Search Engine Optimizer and responsible for internet marketing strategies.

Delhi

Handling Internet Marketing/ SEO/ SEM / PPC/ Brand Marketing for http://www.swaniexportsindia.

Education record

Education record

Master Of Business Administration (Mba), Information Technology, Grade A

B.Sc, Maths, Physics And Chemistry