Passionate, creative and enthusiastic young entrepreneur with a result-driven and detailed-oriented attitude. Skilled in digital marketing, social media management, project management and a demonstrated history of working in businesses operations and especially in brand building, product and merchandise marketing. Holding a Master’s degree in Business Administration from New York University of Tirana, Albania and another Master Degree (because why not) in Strategic Marketing from University of Buckingham.
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Account ManagerPik Sep 2021 - PresentTirana, Albania- Project manager for over 15+ clients overseeing their yearly marketing budget andoptimizing strategies to reach the best results and company’s goals.- Managed complex, multi-faceted digital marketing campaigns and traditional advertisingmediums including, TV, radio, print and direct mail along with over 25+ vendors.- Managed the creative procurement and design process for each client.- Delivered exceptional client service to support growth, drive retention and maximize profits.- Analyzed trends and present recommendations to clients using ROI focused reports and data- Strategize, plan and develop customer digital-based reporting using research and analytics tooptimize planning and messaging, as well as improve upon established internal processes. -
Marketing ManagerYunus Social Business Balkans Feb 2021 - PresentTirana, Albania- Taking charge of designing and executing marketing strategies for the business as a whole and for specific projects, including: Growpreneur Accelerator Program (powered by EU for Innovation), Regional Incubator for Social Entrepreneurship (RISE), YourJob, UN Women - Overseeing the entire process of creating promotional materials, from initial concept development to the final production. - Developing and delivering engaging content strategies for the company’s online platforms. This involves crafting compelling posts, articles, videos, and campaigns tailored for various social media channels, along with scheduling content to ensure consistent and effective communication across all platforms.- Continuously monitoring the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools. - Collaborating closely with various stakeholders, ecosystem players, and startups to guide them in developing their own social media and digital marketing strategies.- Continuously innovating and exploring creative methods to promote YSB Balkans' services.- Conducting a thorough analysis of advertising campaigns to measure their effectiveness and the return on investment (ROI) -
Co-Founder & Head Of Operations & MarketingAgrimona May 2018 - Oct 2024Rr "Bogdani"Agrimona Ltd is a social business that promotes and supports marketing and development of high quality local & traditional Albanian food products. My main priority was management of business operational (i.e.: supplier relations, inventory management, customer relations, product quality, etc.) and marketing activities (i.e. maintenance of web presence, design and management of online and offline marketing materials and promotional campaigns, social media management, etc.). -
Intern (Marketing & Promotion)Dhoma Britanike E Tregtisë Dhe Industrisë Jul 2017 - Oct 2017Tirana, AlbaniaManaged: (i) the overall organization of the Albanian business delegation to the “Call Center Summit” in London, United Kingdom, including development of promotion, agenda and other necessary information materials related to the Summit, communications with targeted business community in Albania and the Summit organizors in London;(ii) provision of support to overall marketing and communication activities of the Chamber (i.e. design of weekly newspaper, posters, website and maintenance of social media, communication with members, facilitating organization of meetings and events of the Chamber).
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Intern (Marketing & Promotion)Educational Center Apr 2017 - Jun 2017Tirane, AlbaniaServed as a support for the marketing department, design and maintenance of customer database, design of promotional materials (i.e. weekly newspaper, posters, website and social media) advertisement of newcoming school books, communication with partners (i.e Ministry of Education, etc.).
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Work And TravelBubba'S Seafood Restaurant And Crabhouse Jun 2016 - Sep 2016Virginia Beach, Virginia, United StatesMember of the students’ exchange program between Albania and USA (supported by the US Embassy in Albania), aiming to exchanging cultural and experience. During my stay at the BSRC I engaged in supporting the business team in clients’ management, communication, facility maintenance and events organizations.
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VolunteerYunus Social Business Balkans Feb 2014 - Jun 2016Tirana, AlbaniaResponsible for supporting team in management of the entrepreurship community and organization of various startup trainings and educational events. Among them the two most important include: (i) the Start Up Pirates, a one week long bootcamp, and (ii) Hapide Acceleration program, a four months long support program for social entrepreneurs coming from various Western Balkan countries. -
VolunteerPartnership For Development Foundation (Pfd) Sep 2013 - Dec 2013Tirana, AlbaniaSupport for the team in organization of various events (i.e trainings, conferences, meetups, etc.), including event location arrangements, provision of support to participants before and during the events, taking pictures and promotion of activitiies etc.
Sonila Marku Education Details
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Master Of Science In Strategic Marketing -
Professional Master In Business Administration -
Economics
Frequently Asked Questions about Sonila Marku
What company does Sonila Marku work for?
Sonila Marku works for Pik
What is Sonila Marku's role at the current company?
Sonila Marku's current role is Account Manager at PIK.
What schools did Sonila Marku attend?
Sonila Marku attended University Of Buckingham, University Of New York Tirana, University Of New York Tirana.
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