A seasoned professional with hands-on experience in creating and managing teams and collaborating across multiple lines of business to achieve strategic goals. Played challenging roles in various functions - Business Strategy, Planning, Marketing, Ad Sales, Communications, Media Buying & Planning, Marcom and PR, Human Resources, IT and Systems & Operations. Thus with diverse functional proficiency, has a tenacious commitment to driving market-share growth in the motion pictures, television and other media domains.Known for his proven ability to envision and create successful outcomes in complex situations, he balances both creative and business objectives. Bears strongly an entrepreneurial approach for driving business from acquisition to strategies for retention, expansion and new growth opportunities. Responsible for the overall brand impact and business performance with direct oversight of programming, production, digital, media strategy, advertising sales, marketing, and distribution.Leads business development and strategy team to identify and incubate new opportunities within the media space across such platforms as films, television, online and mobile.Worked with brands like Hallmark (Motion Pictures), Ten Sports (Sports), FTV (Fashion) and REAL (General Entertainment).Now out to change some norms with WIDESCOPE (http://www.widescope.tv). He is also a serial entrepreneur and currently owns or is partner in several existing diverse businesses.Widescope's Verticals:- Film Production- Television Production- Programming & Creative- Film Financing; Film Marketing; Film Distribution- Advertising- Digital Media | Online Media- Media Consultancy- AnimationOnline Coordinates: LinkedIn Invitations: rajan.linkedin @ gmail.com, Facebook: http://www.facebook.com/rajansonionline, Twitter: http://twitter.com/rajansoni