Shikhar Soni Email & Phone Number

Gurugram, HR, IN

Noida, Uttar Pradesh, India

• Leading a dynamic team and overseeing end-to-end operations of paid advertising.
• Specialized in driving ROI through strategic performance marketing.
• Managing diverse portfolios across D2C, SaaS, and multiple product categories.
• Spearheading campaigns for clients in the USA, UK, Australia, and India.
• Expert in optimizing paid ad campaigns for maximum impact.
• Directly engaging with clients to understand goals and ensure alignment.

Gurugram, Haryana, India

• Developing and implementing Facebook/Google/Snapchat ad campaigns that align with clients business goals and target audiences.
• Manage up to $20,000/day ad budget to target maximized conversion rates.
• Conducted regular meetings with clients to understand their business objectives, identify opportunities, and provide strategic recommendations.
• Optimizing campaigns for maximum ROI.
• Developed innovative marketing campaigns to drive substantial sales.
• Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.

Gurugram, Haryana, India

• Plan, build and execute Ads across social platforms such as Facebook, Instagram, Google & Snapchat Develop, review, and optimize investment portfolios.
• Manage up to $4,000/day ad budget to target maximized conversion rates.
• Developed digital marketing initiatives to increase brand awareness, social engagement, and web traffic.
• Trained new interns about management of Facebook, Instagram and other Social media platforms and Running Ads.
• Successfully increased social media impressions, followers, engagement and reach by developing innovative content.
• Analysed social media campaign data and metrics, creating accurate and timely reports on findings.

Kanpur, Uttar Pradesh, India

• Execute Facebook/Google Ads for Multiple Clients & Manage digital sales and streaming accounts to improve brand positioning and growth
• Execute Facebook, Instagram & Google ads for various Clients for Generate leads and increase ROI for D2C Brands.
• Worked with management to develop and apply Performance marketing plans with a focus on driving acquisition and conversion.
• Design Social Media content calendar & manage social media platforms such as Facebook, Instagram, Pinterest, Twitter & LinkedIn.
• Defined clear metrics to measure impact and track progress of ongoing and newly launched campaigns.
• Created fresh, engaging and compelling copy for marketing and promotions.

Bachelor Of Commerce - Bcom, Accounting And Finance

I spent the best 3 years at this college. It helped me explore my potential, thanks to the lenient curriculum and no hard attendance rules.

Cbse 5Th - 12Th

I shifted to TIC in Class 5th for a better study environment and save travelling time as it was at walking distance from my home.