- Designing the strategy, budget and execution of omnichannel brand marketing initiatives and increases affinity and consumer interest. Campaign success includes growth in annual revenue and footfall year-over-year.- Media buying & Planning (India and International markets)- Marketing budget management/allocation- Trade marketing- Digital Marketing (Social media, SEO SCM)- Alliances driving revenue- Celebrity/Artist Management- Sales support & Client servicing- Consumer research & Analysis- International store launches- Creative, Media & PR agencies liaising- Create branded content for all social media channels.- Collaborate across teams within the organization to align consumer marketing messages and creative approach.- Lead training initiatives for region sales team globally.

Through a decade in management, seven years in digital marketing and five years of marketing experience exclusively within the beauty industry I am an expert at strategy development, leading teams and possess the ability to thrive in the ever-changing landscape of digital marketing. Undeterred by obstacles, I am a marketing executive driven by results and delight in challenges that provide an opportunity to create new and innovative solutions. I have both agency and in-house experience working for a variety of clients ranging from celebrities to the hospitality sector and most notably the professional beauty industry.

Performed product demonstrations at meetings, presentations, and other events. Developed hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses. Find unique solutions for different markets using our advanced products.