Sonja J. Email and Phone Number

As a new revenue stream, responsible for managing the development of this retail space.

Roles included: Sponsorship, Event Management, Advertising, Branding, Administration and Finance.

Worked withDLIC 2011 - Professor Michael E. Porter, Women In Leadership Conference - Dr Lois Frankel & Dr Carol Goman; Regional Forum on Cluster Development and DLIC 2012 - Mr. Malcolm Gladwell.Roles included: Speaker Management, Administration, Sales, and Event Management.

Developed Buyer Engagement Strategy: Created a comprehensive buyer plan from the ground up, significantly enhancing engagement and participation.Exceeded Foreign Buyer Targets: Successfully attracted over 300 foreign buyers, surpassing event expectations.Managed Registration Team: Led a team of 12 volunteers to ensure efficient and seamless registration processes during TIC.Coordinated Delegate Logistics: Negotiated hotel rates, airfares, and transportation, effectively managing accommodations and logistics for both group and individual delegates.Led Telemarketing & Online Registration: Directed telemarketing efforts and managed online buyer registration, increasing overall participation.Managed TIC Website: Oversaw content and layout, ensuring the TIC website was accurate and regularly updated.Achieved Booth Sales Goals: Successfully sold over 200 booths, exceeding sales targets and contributing to the event’s success.Represented TIC & TTMA Internationally: Served as a representative at press conferences and tradeshows in Puerto Rico, Panama, the Dominican Republic, and Cuba, and participated in high-level local meetings, including CHOGM 2009.Event Planning & Execution: Played a key role in planning and executing the launch and pre-events for TIC.

Coordinated and managed 5 Trade and Investment Missions across the region. Responsibilities included:- Logistics: Arranged airfare, ground transportation, and secured hotel rates for all participants.- Liaison: Engaged with government officials, embassies, chambers of commerce, and other organizations to facilitate business-to-business meetings.- Planning: Leveraged extensive planning experience to ensure the success of missions.- Event Management: managed the execution of various events related to the missions.Association's representative where I served on multiple committees:- Planning Committee with Ministry of Trade and Industry to the Trade and Investment Missions to the Far East and Europe- Business Associations' committees: Social Infrastructure, Joint Private Sector Initiative on Crime, - TTMA's sector: Growth & Development- Export CommitteeEvent Management: Successfully supported the organisation and management of events, including Anniversary Dinner, annual AGMs, and annual Christmas Parties. Responsibilities encompassed pre-event planning, operational logistics, vendor coordination, and on-site event execution.